A community manager, should know everything about social networks and people's behavior within a community. This is why it is so important for a professional in CM, know how to use Facebook Insights.
In this facebook tool, not only can we find a huge amount of data, but it can be our best assistant for decision-making, and developing powerful new campaigns.
Today, we will explain all those important points that you must know so that you are a true professional in social networks. Also, we will explain how to do a good analysis of results.
What is Facebook Insights and what is this FB tool for?
Facebook, It is one of the social networks with a large number of users, being one of the largest today. In her, we can find tools like FB Insights, allowing us to develop as a professional in Digital marketing. The indicators that it gives us Facebook Insights, allow us to view from another angle the statistics of our page.
If our site represents a business or organization, use this tool will allow us to develop and take huge steps in the world of community manager. We can find reports in this tool, where all the statistical documents of the network are registered. In this way, the graphics will be the ones indicate the evolution of our page, letting us create future activities with greater impact on the community.
What are the main advantages of using Facebook Insights in your Facebook strategy?
Tools and functions of Facebook Insights What data can I analyze with it?
As we have seen in the development of this magnificent theme, Facebook Insights, offers us different benefits and data that we can analyze. Taking proper advantage of these indicators, our progress in the social network will be a thousand percent.
The data that can be analyzed, allowing us to know our audience, are the following:
- Visits and time periods follower on page
- Level and breadth of organic and paid scope, both in a discriminated way
- Ancestry or descent I like you
- Number of visits per hour to the page
- Control charts of parameters
- All obtained data can be analyzed, discriminated by type of interaction
- Differences and comparisons with pages similar to ours
- Analysis according to data type, such as: gender, age, community, country and others
- Persons active and achieved
- Time when there is more activity, from our publications and on the page in general
- Data of events
- Activity level in the stories and their scope
These are the main data that we can study with Facebook Insights. Its usefulness and benefits will allow us to increase our engagement and have a greater recognition of our brand in the market.
Learn step by step how to use Facebook Insights to analyze the impact of your fanpages
The most important treasure of a community manager and in the digital marketing, is knowing how to use communication technologies, and what better than Facebook.
In order for you to have that knowledge, which constitutes any person as a professional, we leave you the following steps:
Let's go to Power Editor
Power editor, is a powerful tool for Facebook, which allows us to make publications of a monitored way. Thanks to this function, the impact and scope of all our publications can be studied. Although it can be used for many more functions, today we will use it only to use Facebook Insights.
To access, simply we click on the Facebook page that represents our business, and we are going to “Manage my ads ”. While there, we search and select "Facebook Ads ”, and we click on "Power editor"
Note: If you already use the power editor, you can skip to step three.
We connect Power Editor with our Facebook account
Our page of Facebook must be linked with Power Editor, so that the data can be viewed statistically. Although, if you already have it linked, you don't need to look for bonding. For this, we only select the account of our Facebook, we accept the process, and statistically evaluate the data.
We access Facebook Insights
Now, we must access the statistics system of Facebook. We look in the "Menu”, The option of“All tools ”, there will display another menu of options, where we will choose the first option.
Let's determine the audience to analyze
When entering the public statistics, we will see a window with three different options, in order to analyze our audience. For example, if we have more than a thousand followers, with the option of "People connected to your page", We will analyze the profile of the specific public, that is, a fraction of the audience.
Although if we want a deeper analysis, but in an expanded way, we can choose "Everyone on Facebook." Including all our public in the analysis, we will be able to see each of the indicators that we have shown in the course of this article.
We filter the public
To sectorize the public that we want to analyze, we must point out the demographic location of these. With this we can assume this sector as our target, in case it is a business, and our objective is to first impact the people of a city or country. For example, if we want to analyze the situation of a population of Spain, first we choose this as the target country, then the age, and sex. They can also be filtered by interests, but it depends, if we want to search the scope of a specific topic on our page.
Note: Only allowed for pages with large followers, so it should be at least moderately known.
We evaluate the results
Once we have our entire database armed, we can analyze each of the data obtained. Its different indicators will allow us to know the behavior of our publications, along with that of our followers. At this point, we will make more use of the filtering options, which we will find at the top of the window. Clicking on each of the options we will have more specific data of each of the sectors or indicators that we are going to study.
Finished
By studying each of the indicators, we will have a study and more knowledge of our page, taking into account the points strong and weak. From this analysis, we can have a best strategy for our next campaigns and promotions.