Facebook Marketplace: What is it, how does it work and how to sell through the FB social network?

Facebook It is a very important social network, which allows us to communicate with different people no matter how far away they are from us. Nowadays we can find new functions and utilitieswhich allow us to grow and undertake as a person.

Facebook Marketplace is a place where we can sell or buy items Of all types and categories, in this multi-store you can do many things. Although it is not very complete like eBay or Amazon, since it only serves as a bridge or intermediary between buyer and seller.

If you want to set up your virtual store on the Facebook platform, you must know many things, and so that you are not taken by surprise, we recommend that you read the entire post that we have prepared for you.

What is the Facebook Marketplace and what is it for?

The Facebook Marketplace is a website that allows us as sellers to show our products. Although the benefit is also for the buyers, since we can all make any commercial transaction. On this platform everyone remains in a technical and commercial environment, interacting with each other to make purchases and salesgiving it the name “Virtual Mall”which, because it is virtual, has more traffic.

The term Marketplace refers to multistore, what we can understand from this is that we will find different stores, with a variety of products on the same platform. An example of this is Amazon and eBay, which are very famous, and almost every day there are sales and purchases of products.

What kind of products can I sell on FBMarketplace?

In the Marketplaces we can offer any type of product, since it is a place where we have no restrictions on what we are going to offer or sell. Let us remember that in the Marketplace not only products or articles are offered, since there You can also hire services.

The difference between Facebook and the other Marketplaces is that it is more recommended by customers than the seller focus on the same category, since this gives more security to make a serious trade. But this is not limiting, because it is just an opinion.

Just like on eBay and Amazon, there are different categorieswe must also define which category our product belongs tobecause this way it is much easier for them to find what we sell, and therefore sales increase.

If your intention is to offer services, such as appliance repair or real estate rental, only you must specify in detail the conditions that as a seller or buyer you establish. In this way the buyer will be safer whether or not you want the service.

In conclusion, we can say that whether or not we are a physical store, and we want to offer our products, be they shoes, clothes, decorations, appliances… we can do it, since we don’t have any limitations that prevents us from selling something in our Facebook store.

By recommendation, if your products are a little aggressive or are strictly for adults, do not post pictures of thembecause Facebook users can report you.

What do I need to sell and buy in the Facebook “digital marketplace”?

To sell and buy in the great Facebook market you need to do some of the following things that we will mention to you, because only then will your sales/purchases be continuous.

make entertaining posts

Already having our business page, we must make the best posts, so that our product has a greater reach in views. Remember, generate engagement with the public improves relationships and attracts more attention.

A page that only seeks to sell and not to interact with customers, only attracts disinterest on the part of the customer to our store, so it is super important keep in a balance what we want to publish and what the client expects us to publish, keeping the post relaxed and entertaining enough.

The best engagements are questions of what would our best products be for them, or things like this. That way you will also know why and what the customer preferences are.

Upload good photos of the product

Let’s first take a pretty impressive picture of what the product is and why to use it, i.e. its importances. For example, if we have just baked a piece of bread, in the event that our business is from a bakery, we can upload a photo of that bread with a question more or less like: He is good looking? Does it look tentative?

Knowing this, it should be noted that the posts with the most comments are those where images are included.

make contests

This is an excellent option to attract customers or new followers to our store, because who doesn’t like a contest? This generates a lot of engagement.

already many people and companies that sell through social networks have adopted this new way of attracting customers, choosing the winners through external Apps or according to their choice.

Create short videos

This It is one of the most used forms today. to attract new sales, and new customers, in addition to this being directly linked to the great YouTube platform, taking advantage of these aspects so that our store has more visits.

In the videos we can mention news, promotions and contests… although they are not the only things we can do, because everything depends on our creativity.

Boost your posts

Whenever we can give our publications a big boost, we should do it, because in this way we will obtain a greater number of visits to our website, and therefore more sales. Although this requires a payment, which varies depending on the scope we want, the days and the country where we are.

Redirecting the user to your website

Most people who have a virtual store have also a blog or web, and for it to have more visits, we must link all the posts to our website, through a URL. This is one of the new ways of doing digital marketing.

We must always consider that the number of visits to our Facebook profile must be very similar to that received by our website or blog, in order to ensure growth in our business.

How to create a successful store in the Facebook internal product market?

To create a store on Facebook, we don’t need muchbut we must be very applied with it if we want it to be very successful.

For this we recommend that you make a checklist of the following that we are going to show you:

Connect with new and not so new fans

This is the most basic, and I think that without us mentioning it you already knew it, because it is a fundamental rule to sell through our Facebook store, and thus get regular customers. Remember, it is better to have 50 regular customers, who make constant purchases, than 100 who make very sporadic purchases.

It is very important that we keep in mind that Facebook is a social network that allows us to connect with other people, so if we do not use this in our store, it is better to find another way to sell.

Obviously, we need to create a Facebook account or if we already have one and we don’t remember the password, we help you to how to recover my facebook account

Encourage new likes

The main goal of each post on Facebook is reach new likes, the more likes, the better reputation will have our FB page. But when we talk about likes, they are not only to our posts, but also to our page, because it is the way to vote on Facebook, to classify them as the best or worst.

Many people use a call to action to attract new likes to the page, offering them special coupons with discount codes.

Keep the flow of content interesting

For this first we must know who our audience is since we must always publish content that interests them. In this way we attract more clients like the ones we already have, and at the same time we keep the current ones.

We are used to always ending our posts with a phrase of “buy this”, but the reality is that it is not the most striking phrase that we say, because we must always show the most important characteristics of our product to encourage its purchase.

You should always follow these questions:

• Why should they buy your product?
• Do you have to have good grades?
• What are the tips to use it?
• And add a good description of it

Encourage your followers to share your content

Must create complete care for our customers, not only by responding quickly to their questions, but also by always encouraging them to share the posts, or whatever catches their attention. As long as we have more posts shared, our reach will grow, which allows us to increase our sales.

If you run a contest, use a good incentive or strategy to make a bigger impact on the Facebook community.

Start a store on Facebook

and can’t miss our store on Facebook, and for this we must manage a good tool that maintains our sales, and allows us to increase them. One of the most used App is shop tabsince it allows us to synchronize our store automatically, so that we do not have to constantly take inventory, because its intelligence organizes everything for us.

Now you can login to facebook to start your business in the blue social network by following the advice that we propose below.

Tips for finding the best prices to buy and sell on the Facebook Marketplace

For find good prices when buying on FBwe must first consult all the results in different stores on the same platform, preferably looking for products on sale.

Review offer and combos

As a seller we must always try give a good competition with respect to the other stores, offering good combos, weeks of offers, or contest where the prize is a discount.

Site of the item to buy

Now as a buyer, we must always look for things like those mentioned above, because from it we can acquire products at a fairly low cost. Another thing that we must evaluate is the place of the seller and the payment method, because if the product is located in another country, we will have to pay the import.

Check payment method

We cannot forget either to know Which is the method of paymentbecause if it is through PayPal, the commission costs can be a sure argument for the increase in the price of the product.

What are the best alternative websites and applications to Facebook Marketplace?

In addition to Facebook Marketplace, there are other platforms where you can sell many items without problems.

Here are the best:

amazon

amazon is one of the gigantic virtual store, which allows us to sell products quickly and immediately, thanks to the fact that its platform is one of the most complete. Its structure of sales and purchases are very similar to eBay. Buyers can make payments through different methods, although it does not accept PayPal, since PayPal so far is one of the most popular wallets. commissions removed for each transaction.

art fire

It is a department store just like Amazon, although its approach is a little more craft. It serves as a great alternative to Facebook, because we can offer products that are not necessarily factory-made. Among its features we can find an excellent SEO tool, with Google Analytics integration, and a good way to create discount coupons.

Free market

It is one of the most similar sales models to eBay, and it is available In all countries. Like Facebook, it has options to interact with your customers and thus achieve a more reliable sale.

This is one of the most used pages in Brazil and Venezuela, since does not require use a specific payment method.

Etsy

A Marketplace platform dedicated to the sale of artisan products, being an excellent competition for Artfire. has very good advantagesince among its characteristics we can find the way to increase the range of clients and population and thus increase sales.

aliexpress

Many people already know Aliexpress, and it is one of the most used multi-stores, thanks to the fact that it has a wide variety of products and good offers. Although the only thing is that most of their packages are from China. Many people use this platform to find products cheaply and then sell them at a hefty price.

Milanuncios

Milanuncios is one of the sites with the greatest advertising competition, it is created for those users who want a larger population range, which, taking advantage of it well, generates good sales. Although for now we can only find it available in Spain, but it is believed that its availability will increase in other countries.

wallapop

This is a company website Spanish, founded in 2014, offering the public a place where they can sell second-hand products among users who join through the Internet. It uses a geolocation that offers devices to find a virtual store near their location.

eBay

EBay is one of the most used sites for buying and selling, and even more so now that it is one of the few that accepts PayPal as a means of payment. It allows us to do a fairly secure electronic commerce, so we can avoid scams or any other computer hazard, to which we may be exposed at the time of each purchase or sale.

vibbo

We finish this list with the great Vibbo, which is a Marketplace platform that offers us useful features to grow our business. As in Facebook, we can make descriptions of what we sell and many other things that allow us to ensure great sales.