Is social network It is considered one of the most important and popular of all, which is how it has a large number of registered users on your platform. It offers constantly updates so that everyone your members can enjoy totally new tools. This is how you can currently find what is Facebook TV.
Is new section of the social network It has been launched on the market with the aim of reaching compete directly with other platforms like YouTube and Netflix, Although it is important to mention that he still lacks a long career to be able to be at the level of these web portals.
So far this new Facebook section is limited to being the meeting point between all the videos that are uploaded to said platform. However, so that you can understand a little more about all this, here we are going to teach you what this new tool and how you can start getting the most out of itFor this, follow in detail all that we will teach you in the post.
What is Facebook TV and what is this function of the largest social network for?
Facebook has added a new update to your platform called Facebook Watch. This new platform the social network is responsible for storing all the content that be of own production of the network, as well as all the people who are associated with the platform, in order that they can discover the content of new creators. Therefore, this new section of the portal takes care of collect all videos that are produced exclusively by Facebook.
In this way it takes care of offer content of all kinds, either from entertainment, history, sport, among many other themes. There you will have the opportunity to get already recorded videos and live broadcasts. To be able to use this new tool the web portal, all you have to do is access the tab and click on the play button that appears in the top row of the screen.
Furthermore, each of Platform members have the opportunity to customize content sources. When this is done the user will have the opportunity to see the pages and users that follow, as well as the possibility of seeing that other accounts have these services and that you can add to your list. In addition, each user will be able to get content that has been filtered through your profile data, that is to say, it will largely achieve themed videos that interest you.
However, in the event that you do not get a reproduction like the one you are looking for, can you do use of the video search engineif you press the search bar you are going to realize that here you have the possibilities to get only the videos that interest you. Finally, in each of The videos you see you will see that at the bottom a series of videos appears that you can browse.
What do I need to be able to upload videos and monetize them on Facebook TV?
In order to use this Facebook section you just have to enter the screen icon that appears with the play button, located in the top right of your screen. It is found together to the button contacts, search and your profile page.
When you have entered there it will appear section page, there you can see a list with the channels you follow and a wide variety of featured videos that are at your disposal. As already mentioned, all these videos that appear there have been selected by you Facebook previously taking into count your tastes. You can too watch the video search engine on top.
You can also access this tab from your Android, iOS mobile device. You can also enter from the option "Plus", as well as from a console Xbox or Smart Tv device. Here the user will have the opportunity to find new experiences with each of the reproductions. In addition, you can upload content from any of these devices. In addition, it should be mentioned that this social network allow to share your link of video in others platforms like YouTube.
But upload it directly to Facebook it will be a lot for you most beneficial for your marketing strategy. This is because this platform usually rewards what is the original content in order to prevent you from uploading it to other web pages. This means that if you upload a video directly to Facebook this will surely reach more users than post on YouTube or another website.
Finally, it should be mentioned that every time a video to facebook this appears automatically on the wall, so the chances that users access it are older. The user would prefer to keep watching the playback than to be watching a static image there.
Facebook TV vs YouTube Where do you make more money uploading videos?
It is not a secret to anyone that the YouTube platform is option number one to world level at the moment of wanting watch videos online, this is how currently has millions of expanding users and creator groups. However, Facebook has officially and internationally launched what is its new section called Facebook Watch. This new platform the social network it has been more than a year of being officially launched in the United States, which was for exclusive use.
But it can be found in other countries like in Spain and Mexico. This is how this new tool of the social network has begun to threaten the YouTube stability, as it aims to bring streaming to a new level.
Since the launch of this new FB section It has been known that more and more users are they spend clips on that portal, so it is expected that for in 2022 said site is among the first places. It is also important to mention that what will determine which of the two sites is better will be the money.
In the case of Facebook awards $ 264 for every million visits received, this means that the monetized videos in the social network offers the managed around 15 euro cents per display ad, even if it reaches 20 seconds of playback. While in the case of YouTube being able to monetize is much easier, the creator in this case reaches the dollar per ad, encrypt that can increase depending on visits.
Taking all this into account, here we leave you with four fundamental aspects to determine which of the two platforms is better:
Total viewers
If the viewers of each website are taken into account, it should be mentioned that at this point YouTube is better, since it has a better audience and number of visits, as well as the number of channels and videos stored is much higher.
Also, this streaming platform has billion users reason why the visits in its portal multiply in every moment. Despite this it should be mentioned that Facebook is currently following in YT's footsteps very closely, reason why a pitched battle between both web platforms is expected.
Playing time
It is important to highlight that in the world there are two types of viewers, those who view the views for only a few seconds and move to another, or those who actually see the content in its entirety. This means that the objective of these websites is to retain users, and in this YouTube rules.
In the case of the FB social network the videos there are very successful when they do not exceed 40 seconds, Meanwhile in YouTube this number can reach 3 minutes. In the case of Facebook with only 3 seconds of playback can be counted as a viewed clips, while the views on this other platform is calculated by the percentage of reproduction.
The potential for conversions
To be able to say which of the two websites is the most convenient is not easy because both web portals have their advantages. Youtube It is the reference when it comes to helping consumers to make their purchasing decisions, just like him Google's preferred positioning and the tendency of people to use said platform. These are all aspects that play in favor of this industry.
In the case of Facebook, this site it doesn't mainly depend on the video for get transactions, something that works in its favor, since it in turn offers links and ads that help to increase all this income.
Shared content
At this point both sites are very similar, in the case of Youtube a Playback requires a previous searchThis means that the person must have the intention of seeing said content. While in the case of Facebook playback is automatic and The view of the content were not necessarily initiated by the person.
It should also be mentioned that segmentation is a great help for all the content offered in FB, since it transmits the content they want to see directly to the users. In the case of Youtube, has the YouTubers, who have become the stars of the 21st century and have managed attract a lot of young audience to website. So it attracts more and more people willing to use this platform.
Facebook TV for business How to use this function to enhance your brand?
Without a doubt, this new function of the social network It will help you enhance your brand and make it reach more users. This is how everyone your videos uploaded to this new section they will reach your followers directly, which will make it easier for your customers have access to all your latest content.
At this point it doesn't matter which one the category of your company, all the people close to your brand will be able to see and discover each of your publications, as well as being able to react to them. In addition, it is important to mention that each of the users may enjoy reproductions that are directly related to the topics that interest you
In the same way, power uploading content to this new Facebook section will help you create a much closer link with each of your customers, which will allow you to enhance your brand. Therefore, you can use this new functionality of FB to start share videos of your products or services in order to reach new customers, as well as offering a much more attractive and reliable image.