The pages we create on social networks allow us to reach many people , and if we use them to boost the range of our company, they are known as Fanpage. They are very useful when creating a virtual business or simply removing limits from a physical one.
Normally, social networks are used to share information , but today we have seen how they have gone from being a place to just get distracted, to a place where we can start.
Each social network gives us different advantages and tools , that with the proper use we can reach a greater number of clients. Later we will explain in more detail what a Fanpage is for, and the different advantages that we can find in making use of one of them.
Index:
What is a Fanpage and what are these spaces for networks? social?
A Fanpage is a space dedicated to specific topics within a social network that allows us, as a company or entrepreneur , to create and design targeted marketing plans and programs to an audience interested in a particular topic. Its utility is lost sight of when we want to reach a greater number of users.
Thanks to the fact that it provides us with different key tools, we will be able to boost our brand by achieving a greater display of it. In turn, allows us to establish a direct and personalized communication with our target audience , with which the confidence factor will be enhanced.
When visited by a large number of users on a daily basis, it helps us to become strong people to start our business, or become a potential consumer of the promoted brand.
The purpose as such of Fanpages, is to create huge communities where all barriers are broken, as they allow participation, contribution and discussion between ideas and innovations. The key to everything, as an entrepreneur, is to catch the customer to become a mass consumer.
What are the benefits of creating a Fanpage for your brand or project?
Creating a Fanpage gives us different benefits . Next, we will explain five of them, so you can get the most out of this tool:
Increase the possibility of attracting new customers
As we mentioned in the previous section, the purpose of creating a Fanpage is to attract new customers . As we know, these spaces within social networks have an increasing number of users from all over the world , so if we do not know how to take advantage of them we would be missing out on a great opportunity.
For maximum benefit, we must clearly express and convince the client through images and texts what we want to sell, so is totally useful for expanding our horizons.
Strengthens customer relations
As we see, many of us spend more time on social networks than in any other activity, so we must take advantage of this and use this tool to attract the customer > and offer services, and even solve your problems and clarify your doubts immediately.
That is one of the main things that are sought to be strengthened with a Fanpage, because it is much easier to connect to the Internet or a social network , than to be calling or visiting a physical store. If we are a company that loves to maintain a good relationship with its customers, this is the best way to achieve it .
Increase your website traffic and improve your SEO
When we are creating a Fanpage we will see that our company’s website asks us, and the truth is that it is the best feature that could be included in social networks, because increases the number of visits on our website , and allows us to take all the services of our page to the client.
This is really advantageous , because we no longer need to create a second page with all our files, since we only have to make a call to action so that the client with a click can access to her , allowing us to optimize our SEO and improve search engine positioning.
Reduce advertising costs for your company
If we compare the costs when publishing an ad on a social network, with what we will have to pay when requesting advertising from a radio station or a television channel, obviously we will see the difference between them.
Creating an account for our company has no cost, and if we want to reach more customers or more population we only pay a small amount according to our currency, and all people will see our ad.
Have better control and feedback of your customers
The page offers us tools such as monitoring our target audience and knowing if our population is so that we can study it and improve our post referring to the public that follows us.
With this same tool we can know which of all our ads obtained the greatest reach and the greatest number of likes.
Based on these benefits that we mentioned, we will know how to fully exploit our Fanpage, and thus be a virtual store with everything and its new associated technologies.
What kind of content is shared on a Fanpage?
To create a Fanpage you need to study what kind of content to publish, although if you are not very expert in this, we leave you some that you can publish and thus attract more customers, users, among others …
Videos
As we know, the videos get everyone’s attention . Post mini videos that talk about our product, but that can also cause a pleasant emotion in the viewer, is an excellent fishing net. Such a strategy is the one that has worked the most to influencers, but for this you must be very clear who your audience is.
Trivias
Maintaining an interactivity with the user or client is the main thing that a company does , because this allows us to know more about our customers, so establish in our post schedule the trivia It’s a very good option .
What we should know is that trivias must always be focused on our product, and we can also include dynamic games or challenges among users.
Memes
The memes is what today move people on social networks , so if we know how to use them, and promote our brand in turn, we will surely have a greater number of customers .
Let’s understand that this is a trend , and while the memes are in fashion, we should take advantage of them to boost our company or business.
Trend
We must know what the current trends are, because these can help us reach a larger population . As we mentioned earlier, memes are part of them but they are not the only ones.
List of the best platforms to create an easy and fast Fanpage
Here is a list of the most useful platforms to create a fan page for your company or venture. In them you will have more tools to grow and reach more people than in other social networks.
Check out the following list:
Facebook is one of the most famous social networks with the largest captive population. Every day more people use it to generate businesses and businesses , as well as companies to boost their brands or products.
This social network offers us the opportunity to open a Fanpage within its platform, being useful to create a face of our company in the network. It gives us different tools, which if we know how to use them, would boost us greatly over the other brands.
As we know Instagram is a social network that, like Facebook, allows us to create a business user, which gives us all the necessary tools to boost our brand.
For example, if we are launching a new brand, we should only implement a marketing strategy, and visualize through the graphics that Instagram itself shows us the scope of each of our posts referring to the brand, and thus improve what is necessary, for greater reach.
This is a social network that was born in 2002, although it was really launched as a social network in 2003, by Reid Hoffman, and its partners, Alles Blue, Konstantin Guericke, Eric Ly and Jean -Luc Vaillant.
Known as the professional social network that allows us to connect with many people, professional or not, in the world. Approximately 150 million are predicted of users connected through it, and within Spain it has already exceeded three million users.
This social network is oriented to commercial and professional relations , so people and companies use it to give a formal feeling to their messages. It is mostly used to discuss scientific knowledge and marketing proposals, which allow you to quickly boost a business.
Tw itter
Many consider that twitter is Facebook’s sister social network, because they were practically born the same. The truth is that it allows us to boost our brand with just a few clicks. As with Instagram, we can use hashtags so that our posts have a greater reach among users of this social network, allowing us to attract new customers to our company.
As a company we must have this network, because like Facebook it allows us to interact with a large number of users who can be very valuable for us.
Steemit.com
It is a powerful social network that drives us in our market, being striking that pays us in Bitcoin when our post reaches a large number of people they leave their likes . It is something strict because to allow a new user on her platform, she submits it for review and decides whether to let her register or not .
Many recommend this network, because each day has a greater number of people who are part of it. Like when we have a blog, this allows us to post what we want and our style.
This is a platform very similar to Instagram in which photos are generally shared. When you create your profile you can scale to a company account to obtain data about your publications, as well as promote them with its Pinteres Ads service. It is a social network that many underestimate, but their engagement exceeds others that monthly attract thousands of more users.