To talk about GAFAM is to talk about Google, Apple, Facebook, Amazon and Microsoft . These companies represent brands with which we interact independently, and we are even their customers.
These are 5 companies that have joined together to constitute a new standard . This is possible, thanks to advances in technology, innovation and other needs that have emerged over time. Among them we have: geolocation, data collection, segmentation, among others.
Without a doubt, they have changed the way the world does business, making it a monster in the digital world. Not only for its great structure, but for its social, economic impact, information management and advertising . Next, I will show you interesting information about this topic, which you cannot miss. Are you with me?
What is GAFAM and what companies form this acronym?
GAFAM is the acronym for 5 of the most popular technology companies worldwide: Google, Amazon, Facebook, Apple and Microsoft . These companies have achieved a unified market capitalization, which exceeds 4.1 trillion dollars, since July 2018.
Without a doubt, they represent the greatest power that exists at the digital level . Being present in our daily life on a daily basis. Even in situations where unconsciously, you will perform an activity as basic as interacting with a contact on your mobile.
They represent the engine of the so-called «4th Industrial Revolution.» Where information technologies, artificial intelligence, and big data are involved.
These big data, also known as «Big Data», represent the focus of all multinationals. Each of them are generated from the users on each of the platforms they use every day.
Its potential strategy is based on the connection with users. Not only for the connection with daily life, but also for the management of user information and the prestige of each brand. In addition, they have managed to change people’s habits, and offer an aura of innovation.
But not everything is positive, they will also sell you a false free image in their services. Each one of them has the real purpose of generating a business.
GAFAM, will be able to trap you within its ecosystem of software, hardware, online platforms, training, services, and content. This will reduce the possibility of you knowing other ecosystems that could offer you better alternatives according to your needs.
Next, I will describe each of these companies, showing you the products and services they offer for you:
Google is the most popular search engine worldwide , generally used by most users to search for information on the web. However, its objectives are gigantic, because thanks to the visibility you can obtain through its algorithm, it makes it the center of most online platforms.
Their services grow every day like foam, and each of them has own characteristics and functionalities that make them distinguish themselves from each other. However, they combine to offer answers to our increasingly innovative needs. Your most current change is due to the payment and advertising options that you have incorporated into your educational suite.
Some of its most popular services are:
- Google Adwords
- Google Chrome
- Google Adsense
- Google Drive
- Google Maps
- Google Ads
- Google Docs
Amazon is the online store with the greatest worldwide recognition , which offers its users a complete catalog. Handles a wide variety of categories, from different sectors and prices.
Its growth is growing, and it is due to the speed, efficiency, reliability and maximum guarantees that it offers to its users. Not only for those who make these types of purchases frequently, but for those who have never done so.
In addition to ecommerce, Amazon has many more services , some are little known. Others are not available in many countries. However, I will mention them for you to know.
- Amazon garage: A shop especially for your vehicle.
- Home Service: Hiring services for plumbers, electricians, gardeners, teacher, and more, that can help you with any task in your spaces.
- Handmade: Contact service between artisans and customers.
- Launchpad: Platform to collaborate with the purchase of a product or capital contribution to startups.
- Vine. Opinion platform between recognized authors on articles, releases and more, orienting the customer to a successful purchase.
- Amazon basic: Amazon’s commodity line at a lower price from major brands.
- Amazon smile: This is a purchase option that allows donations to an NGO, without extra costs.
Facebook is the social network with the largest number of users connected worldwide. Through them, people connect with other people, and share information, audiovisual content, news and more.
Among the products and services offered to its users are the mobile app and Facebook in the browser. You can also enjoy Messenger, Whatsapp, Instagram, Facebook Lite, Facebook Ads, Social Plugins, News Feed, Free Basics and more.
Apple is a multinational company that develops and manufactures all kinds of electronic and software equipment. Among the best known and preferred products by users are: IPod, IPhone, IPad, Macintosh . As for software, Apple developed the Mac OS X operating system, and the iTunes web browser.
Additionally, it has developed software products such as the iWork suite, iLife suite, Final Cut Studio and Logic Studio. Among its most innovative products we have the launch of the iPad , a low-cost stylus aimed at schools, an iBooks Author application, and Scholbookl, ideal for school management.
Microsoft is recognized as one of the largest software development companies worldwide. One of its biggest developments is the most used operating system in the world known as Windows.
However, its second best-selling and popular product is the most complete office suite in the world, called Microsoft Office . This company since its birth has been growing, and despite the great competition that exists it has managed to position itself as the preferred among its users.
Among its other products and services we have: Windows Server, System Center, Office Standard and Professional, Microsoft SQL Server and Microsoft SPLA . It also offers a collaboration platform called Microsotf Sharepoint, Microsoft Azure, Microsoft Exchange Server, Lync and ISVs Royalty Licensing Program.
What economic dimensions and impact on our lives does these companies have?
Talking about economic dimensions leads us to measure the rise of your earnings, during your first year. However, by the first quarter of 2017 they had surpassed 25 million dollars together. In 2018, this figure continued to increase reaching 792 billion dollars.
For its part, Amazon has achieved great transformations at the level of online commerce, even reaching western markets. The biggest market Doupolio has it Google and Facebook , where digital advertising keeps the lead.
Apple maintains its main position in the Wall Street stock market, achieving a value of 800 billion dollars. And Microsoft is not far behind, because it has managed to remain among the leading IT development company.
GAFAM’s business, without a doubt, has a great social impact. Well, it points to data and information management, considered a good of high value in the new economy models of this century. Obviously, all of this represents a high impact on our daily lives.
Not only in our daily activities on a personal level, we can also interact with them in the professional field. There will always be a mediator in our communications that is related to GAFAM. Whether for the content we consume, products, or services, and even in our leisure time.
Finally, GAFAM is the company that dominates the digital universe, thanks to the globalization of its reach . Well, it has demonstrated a high capacity for influence, capable of crossing all kinds of borders, to unimaginable levels.