For analyze the general state of a website deep analysis is necessary to allow you to find advantages and weaknesses you have on your blog.
If you want to do this task, you will need a reliable tool that provides you with all the metrics you need to make good decisions.. For this there is Google Analytics, which is a native function of Google that will help you find the best path.
In the following paragraphs you will discover all the information about how this tool works and what variables it studies. Don't miss a thing if you want to become an expert.
What is Google Analytics and what is this Google measurement tool for?
This tool Google allows you to track your social networks website, apps and blogs. It has functions that allow obtaining personalized reports, since they can be configured according to what is needed. In other words, Analytics collects traffic information and groups it in different ways.
Although it is true that you can collect behavioral, acquisition or conversion information, the most used functions of this platform are:
- Duration of visits.
- Traffic sources.
- Page views.
- Number of visits.
- Used browsers.
- Devices.
- Location.
One of the most outstanding characteristics of this function is that It is compatible with any type of Google tool. So it is made complementary with Google ADS, Google, YouTube And this can be of great benefit to you if you are trying to drive traffic to your platform or social network.
What are the main advantages of knowing how to use Google Analytics?
Among the main advantages that you can have when using Google Analytics are:
Know the rebound
It will allow you to know the number of people who visited your website in a period, but you will also be able to know the bounce rate. It will show you the pages that have a high bounce rate and which are going to exceed the minimum. The main advantage of this is that it will allow changing different functions to achieve an acceptable mobile optimization for Google.
Know which country the traffic comes from
You will have the possibility to know which country are the URLs that visit your blog. This will help you guide consumption, tastes and even the language if it is convenient (do not forget that you can incorporate a function on the web to change languages).
Set Goals
One of the most common mistakes that exist among people who have this tool is that they underestimate its power and scope of action, so not everyone is interested in setting goals for their campaigns. When you establish comparison parameters you will have the possibility to know where you are going and if the metrics that the system throws at you are good, bad or very bad.
Know the URLs that bring the most traffic
Getting the necessary traffic can be quite a difficult task, but it is more difficult to retain it. To achieve this it will be necessary for you to know the keywords by which you want to position yourself. So the best tool for that is the one we've been talking about, Google Analytics. GA can show you which of all the URLS you get the most traffic, this means that the revision of the tool must be perfect, since a bad implementation can cost you the entire project.
Study the competition
This is one of the most important benefits offered by the Googlebecause it allows you know roughly what is the traffic that your competitors have. This you will be able to use in your favor, since you will be able to compare the visitors and how much the benefit that returns you with all your actions that you carry out.
Social networks
It is one of the functions by which this magnificent tool stands out. It is known that advertising on social networks can cost a lot of money, so you have to be very careful to overspend on ads that are not effective. You will be able to use the platform to find out where the highest income is being generated. This will help you to know your audience and focus the techniques of content marketing towards that direction.
Google Analytics tools and functions What can we measure with it?
We show you below the tools provided by Google Analytics so you can get the maximum benefit.
These are:
- It is the frequency with which users were interacting with your project for a certain time.
- You can know why and how the user came to your blog. This information is very important because you will be able to obtain the most relevant content on your website. This will help guide the entire strategy for that place.
- Allows you to measure the number of times a user has performed an action you want on your website. If you manage to get a lot of conversions it means that your digital marketing technique you are using is good.
- Acquisition by user. This is very important for any type of project, since you can know how the user is going to get to the blog. This information is currently exclusive to Google AnalyticsThis does not mean that only they own it, but that they are the best at it, because they will inform you in detail of how they got to the landing page you wanted.
- This refers to the Steps your users must follow to meet a certain objective in your project. In other words, an action that can benefit you in the short, medium or long term and that you must always maintain.
- Lets know what are the most frequent traffic sources for your blog. Currently there are only 4: Direct traffic: are the visits that come to your website by placing the Url in the browser. Organic Search: They are all the visits that your website receives through the search engines. Social: It is the traffic attracted through social networks. Referential: It is the most difficult traffic to get because it comes from other websites.
Learn step by step how to install Google Analytics on your website to start using it
Here are the steps you need to take to install GA:
- Create Google Analytics account. The first thing you will have to do is open an account through Gmail. If you don't have an email from Google you will be able to create it on the search engine page.
- Go to the official website of Google Analytics and click on the option "Create Account".
- Register your website or app.
- In case you are about to register your first website, Analytics It will ask you to enter, the name of the website, Url, industry category and time zone for reporting.
- You must take into account for the Reporting time zone is that you must choose the country where you are directing your website. Since it is useless to put the country of South Korea if you need to receive all the reports in the time zone of Spain.
- After login all the data, you must read the terms and conditions of the service and click on "Get" and then in "Tracing".
- Automatically a window will open showing you a code that you must enter in your project.
- Install the code in the web.
- Now copy the tracking code you got before and go to the website.
- Choose the labels Head and "/ Head" to paste the code Google Analytics. This will make it one of the first scripts to load so that the tool can work.
The best courses to learn how to use Google Analytics like an expert
If you want to know more about this tool that offers Google, you can choose any of these courses that will help you to have a better handling of this useful function.
Choose the one that best suits you:
Analytics Academy
As expected in the first place we have to put the course designed by Google. This is aimed at facilitating the understanding of all the functions that this tool has.
Also, with this platform you will be able to become an expert in Google Analytics in less than three weeks. The course format is video and is characterized by being didactic and offered by specialists in the area. It is free and can be done online. The web to enter is "analytics.google.com/analytics/academy"
Ecommerce Analytics: From Data to Decisions
This course is aimed at discovering opportunities in reporting methods so that you can perfect and make good progress on your blog. It is much deeper than the previous one, which is why it has deeper and more detailed themes. The course format is in video and is directed by specialists in the field, as you may have already noticed, this is aimed more at ecommerce. So if you have an online store this is your best option.
Advanced Google Analytics
It is aimed at people who already know Google Analytics in depth, so it has advanced techniques in data collection and analysis. The videos are made by people who know the most about this platform.
One thing that must be clarified is that if you need to access this course you will have to do it with your Gmail account, since they do not allow with any other. At the end of the course you will be able to receive a certificate, which is valued through the evaluations carried out during the course.