Google Correlate is an SEO tool that will allow us to make you see a little more on the internet , although in an indirect way. In the digital age, if you are not on the internet you could say that you do not exist . Therefore, there are professionals who are in charge, exclusively, of having that digital presence so necessary, either by creating a website, with your social media profiles , sending emails on behalf of your company, etc.
All this would be part of what is known as digital marketing strategy and among the huge amount of resources we currently have to work on this strategy Google puts a lot of head proposing all kinds of tools and functionalities like this one that we cut today.
Don’t miss out what Google Correlate is and what it is used for because it can help you, a lot, to be visible on the web. In addition, we will also tell you how it works so you will read this article and start using the tool!
What is Google Correlate, the idea generator Google keywords?
Google tells us that Google Correlate is a tool that we can find within Google Trends . This would serve to find queries that people have made in the Google search engine and that follow a pattern of evolution similar to data that you would enter and that, surely, will be related to your business, your sector or your name.
As you indicate by name, what this tool does is show you correlations between the patterns of the concepts (searches) . You enter a word that interests you, filter a space of time, search and you will see the concepts that have had a similar evolution (in terms of searches) to that of the concept that you have chosen.
There is a correlation value ranging from 0 to 1 , where 0 is that there is no similarity and 1 is the maximum similarity. Thus, the concepts from 0.9 will be of very similar evolution and are the ones that interest us.
You are going to find similar keywords to the one you enter, but sometimes there is also some skating including words that have nothing to do with what you are looking for, simply because there is a very good correlation. It is your job to discard those that do not relate to the search. The summary is that you get results with a correlation with the keywords entered .
In addition to the results we can see these in graphs to know what their evolution was in the period of time that you have stipulated for the search. The greater the similarity between graphs, the greater the correlation of concepts.
Now what interests us all, how to use this in our marketing strategy? What is it for?
- Find keywords: The related theme correlations will be great new keywor ds to study if they could be introduced into your strategy. We will have to investigate about them and see how users behave in relation to them in a deeper way but, well, at least you get a lot of ideas.
- Find niches : If you use Google Trends and discover trend words, you can enter them in Google Correlate to work on them and get ahead of time when creating content that can attract the same people > who were attracted to the trend you have found.
- Complete our Buyer Person: You will know, to a large extent, what other concepts people are looking for searches with keywords that you handle , so you can deduce that many of these correlations are part of the taste or need of those users , passing, once studied, to introduce them into your strategy to increase loyalty.
- Attract traffic: L or earlier not only serves to retain users who already visit you thanks to your main words but it will also serve to attract those who have not previously found you with your kWs but who do work with some of those correlations that you have found and decided to include,
- Modify the purchase cycle: One of the features of the tool, Shift Series, is very interesting (we’ll see later) and It is useful to know what users have searched before doing a more conducive search for a purchase . That is, you will discover how they have approached, little by little, doing various searches until the final search that has ended in a conversion. You look for those previous concepts that people introduce to reach your final goal and you start using them .
How to use the Google Correlate tool to find related keywords? Tutorial
Let’s see how to use this valuable tool for digital marketing:
We have already seen the base, which is very simple and which consists in the introduction of a term or concept to find words or concepts of similar behavior in the search engine (correlations).
- Just introduce the concept in question.
- Press · «Search correlations» .
- The first 10 concepts that best correlate will appear. You can :
- Check the degree of correlation: The number next to it is the indicator; The closer you get to 1, the better.
- See more results: Click on the “Show more” button below the main results. 10 more will be displayed, but with a lower index than correlation.
- Learn more about one of the results: Click on the one of your interest and you will see how the graph changes below to show the comparison between the concept that you have introduced and the correlation you have chosen.
Once you have done a search, under the results you will find a graph that corresponds to a comparison, in time, of the concept that you have introduced and the first of the results , which is the What better correlation does it have. We have already seen that clicking on the result of our interest the graph changes to make the corresponding comparison.
Now, with the graph of our interest, we can obtain certain information. First thing:
- By default we find a line graph , a graph with two lines, one of each color, corresponding to the trajectory of both concepts over time. If you prefer, you can click on «Scatter plot» (above it, on the right) to get a scatter plot .
- Depending on of the results of the graph, you can select a portion of it (dragging the mouse over it) to show those specific results in detail , which correspond to a much more concrete date. What you do is basically a zoom of that period to know it in more detail.
- If, for whatever reason, you are interested in having new results only from this date (it is very useful to know what else the user was looking for at the same time), click on the «Click to search on this section only» option (just above the zoom graphic) .
- You will see that the page reloads with new results thrown that include, in effect, the correlations with your keyword but only during the period of time you had chosen.
- You can repeat the process by choosing the term of your interest, looking at and interpreting the graph and, if you wish, returning to search the search in a shorter period of time.
- Click on «Compare weekly time series» .
- You can choose the number of weeks to your liking to see what they have looked for users all those weeks ago, always showing the data with better correlation.
- Do not forget to choose your country to show the results of the searches made in it, because by default We always find the United States.
This is an option that comes in 0 (zero) by default but that we can modify to know what users have searched for X weeks before doing the search that we entered >. In this way, we can guess how the user has acted over time to reach that final search, which is the one we enter.
You can do exactly the same with months instead of weeks with the option « Compare monthly time series» . The general operation and the graphics are identical but having surrounded the dates in that number of weeks or months.
Export the results
As Google usually does with its tools , Google Correlate also allows us to export the results of these searches we have been doing,