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Today, TikTok is one of the most famous social networks in the world. So, in terms of popularity, it has overtaken Youtube and is weighted at the same level as Facebook and Instagram. Therefore, experts point out that It is a platform that will continue to go stronggiven that your proposal is attractive and has managed to capture the attention of all kinds of public.
As a consequence, although it was mainly designed for the youngest, the truth is that, Currently, it is also used by adults over 30 years of age.. Well, she has managed to encourage them through its short video format with effects, filters, particular sounds, etc.. Thus, a social network that has more than 500 million active users.
However, beyond knowing that it is a social media app created in China, many users are unaware of its history and evolution. That is why, from this post, we will focus on letting you know who created TikTok and whenas well as its most enigmatic characteristics and other curious data of great interest.
History and Origin of TikTok When and who created this new social network?
While it is true, TikTok is a social network of Chinese origin released in september 2016by the Chinese technology company known as “ByteDance”. At that time, the platform I adopt the name “Douyin” What does it mean “vibrating sound” And basically it was a apps developed over a period of 200 days. During that year, despite its launch, the Chinese technology company was not clear about the settlement of the social network in question.
The reason why, in 2016 I present little expansion and only got 100 million users, with more than a billion videos viewed every day. Subsequently, in the year 2017ByteDance bought musical.ly for an amount of $1 billion. This referred to a social network specialized in content based on videos and live broadcasts. Thus, its main characteristic was making short videos (between 15 and 60 seconds) using different effects, filters and speed settings.
Thanks to the tricks of musical.lythe aforementioned technology company decides to migrate the accounts of said platform to the enigmatic social media app that, until now, was known as “Douyin” in order to take advantage of the young user base of the American digital platform. With this, it managed to expand this application in other countries, making the powerful concept of “musers” disappearthat is, the influencers of musical.ly that stood out for their creativity, mainly.
That way, as of September 2017TikTok begins its worldwide recognition and begins to attract the attention of the younger public. But, it was until January 23, 2018 which reached the number one spot among the biggest free mobile app downloads in Thailand and other countries. Added to this, during that year, promoted its recognition in the United Statesthanks to the fact that several celebrities in this country began to use it and make special mention of it.
So it quickly became one of the most downloaded mobile apps in the US. Well, I get to accumulate 80 million of declines in said country and around 800 million in the rest of the world. Therefore, at the end of 2018TikTok was already available in more than 75 languages and 150 markets globally.
In this sense, the social network could be weighted as a popular social network in 2019reaching more than 738 million downloads. While for the month of april 2020the Chinese platform has already ranked second as the mobile app with the highest number of downloads, in general terms.
What are the characteristics that have made TikTok successful among millennials?
Via tiktok, millennials achieved find your own identity in a social network, thanks to the fact that its different tools make it easier for them to create quality content. But beyond this, most people wonder that TikTok has to have succeeded so much among said generation and even capture the attention of other conceptions.
Well, mainly, this is because TikTok offers a different proposal to those of other social networkssince it is based on the publication of short videos that often last between 15 and 60 seconds. Which are accompanied by choreographies in front of the camera or fun challenges accompanied by good music that cause great fun.
Under this concept, the Chinese social network manages to viralize different contents effectively and this feature is one of the main keys for young people to want to advertise in it. So, virality pointed out as one of the peculiarities that have made TikTok Succeed alongside millennials. For its part, the video editor offered by the social media app is also an incentive for these people.
Well, in addition to facilitating the recording of videos, it also allows them to be enriched in a simple, exclusive and fun way. Taking into account that it offers tools to insert sounds in the recordings, apply different effects, optimize the image through filters, place text and stickers, add different audio, etc. Surely this feature it has generated a feeling of satisfaction and encourages them to continue with their activity on the social network.
Even his vertical viral videos, it has also favored the triumph of TikTok, to a large degree. Which, despite the fact that it was previously considered an aberration, is currently andIt is one of the proposals that has given the most stature among young people. So, since they were already interested in seeing the videos vertically, the Chinese social network opted for it and so, It has also marked a trend that, in some way, has been requested by these users.
In short, millennials or generation Y consider TikTok it is an opportunity for unlimited entertainment and a mechanism for achieve social recognition, creatively. Therefore, they focus on generating content of interest with which they can obtain their own stamp on the platform and thus gain more recognition among different users from all corners of the world.
TikTok Vs MadLipz How are they different and why are they so often confused?
Basically, MadLipz is an application that allows you to dub videos through fragments of certain films or series. In this sense, its main attraction lies in the fact that it offers the possibility of placing a voice (adding your own) to the characters of these contents in order to create funny scenes.
Which, without making any type of registration, provides the necessary tools for you to record your own video with a duration of 15 seconds maximum. Due to these fundamentals, it is a platform that tends to be compared to TikTok. Since, as it allows you to record short videos and bets on the creation of creative content where humor is paramount, is often confused with TikTok.
However, both applications have notable differences and, therefore, it is essential to mention what they are:
- while in MadLipz you just have to select a video clip already set to add your voice, in TikTok necessary create your video from scratch (either through the social network or with the camera of your mobile).
- In terms of editing, MadLipz is considered a social site that only allows make changes at the voice level. Secondly, TikTok offers the possibility to modify the voice, optimize the image, adjust the playback speed, add text, place stickers, etc. That is, It has a complete video editor.
- In terms of the duration of the clips, both applications also differ. In view of that, MadLipz offers a maximum time of 15 seconds to manage the video to share. Instead, TikTok admits from 15 to 60 seconds total.
- To make use of the platform, MadLipz does not require prior registration by users. However, this is necessary in tiktok, either with telephone number, email address, account of Facebook, count of gmail, etc.
- Based on the number of employees they have, these two services also present a distinction. Well, compared to MadLipz, TikTok has 6,489 more employees.
Espionage allegations Are the Chinese using TikTok to violate our privacy?
Despite the advantages it offers and its enormous recognition, TikTok also stands out as a platform widely criticized for being a means of espionage for the Chinese, in order to violate the privacy of users. Being this, a very worrying point for people who use the social network.
In this sense, it should be noted that, in June 2020, it was discovered that the platform of Chinese origin has the ability to copy the device’s clipboard every three times a button corresponding to the social network is pressed. In this way, it manages to capture any information that the user has copied into another mobile phone app and with it, spies on your movements in order to take your confidential data. In addition to this, in terms of privacy and securitythe application has also generated controversy.
Appreciating that, as this social network is so popular among children and young people, it has been highlighted as an ideal route to expose them to sexual predators. For this reason, different situations have been known in which some users have been victims of sexual harassment. However, some experts have pointed out that while the Chinese regime’s obsession with data collection is disturbing and frightening, TikTok is not a tool used for it.
So, at a certain point, the espionage accusations against TikTok do not make sense and the foundations of this rest on the following:
- Who public something in TikTok, you want the whole world to see it. Therefore, they are people who are not concerned about the protection of their personal data, given that extroverted people who are eager to gain visibility in every corner of the world.
- This social network was not created for users who just want to connect with family or close friends, privately. For this, they can resort to other services as famous as WhatsApp, for instance.
- In general terms, TikTok does not present many differences with other social networks, as far as privacy is concerned. Well, for example, on Twitter the emitted signal can be heard by everyone.
- Social media apps systematically have the ability to collect business data, just as secret services around the world do. That is to say, just as TikTok does, other popular platforms like Instagram Y Facebook, also.
- For its entirety, the Chinese secret service can track any digital platform, both Chinese and European, American, etc. This, as long as the same users disseminate their data publicly.
The most surprising curiosities of TikTok that you surely did not know
Today, most people know that TikTok is a social network of Chinese origin dedicated to entertainment based on short videos that allow great customization. But, beyond this, they are unaware of several points of interest that this social network presents and that are absolutely unheard of.
Therefore, to feel its origin and its operation beyond what everyone knows, it is worth detailing the following TikTok curiosities that few people distinguish, until now:
The use of Artificial Intelligence (AI)
To provide the best experience to users, this social media app makes use of the Artificial intelligence in your algorithm, in an advanced way. Thus, based on said technology, it manages to analyze what the interests and preferences of each person are, in depth, based on their interactions. Thanks to that, focuses on displaying 100% personalized content.
For this reason, it differs from other social networks that, in most cases, get to know the tastes of their users slowly, depending on their behavior and, meanwhile, provide them with one or another different content. Instead, TikTok manages to do it immediately by its algorithm based on AI that, influences the virality of users as well.
Enjoy great leadership in India
In India, more than a third of the population uses TikTok and, consequently, said social network is considered the most influential of all in this country. Due, the hashtag #tiktokindia It is one of the most used in the social media app. In addition to this, the platform also is a leader in China and the United States that, are countries that have shown the highest number of downloads of TikTok Worldwide, followed by India.
Allows you to monetize the videos
With only upload videos and make them go viralbasically, TikTok allows users earn money easily. This means that it is another of the social media apps that guarantee a payment to the most recognized profiles of the entire platform. Therefore, if you manage to be a successful influencer on the Chinese social network, you can pocket a good amount of money.
TikTok coins exist
Basically, the coins of TikTok are defined as a kind of tip that supports the social network to reward users for their creativity or give them something of value in the form of appreciation for the work they have done. Consequently, platform users can spend real money within the same mobile app to buy coins and exchange them for gifts that will be awarded to your favorite content creators.
So, in turn, TikTok coins are redeemable for real money regardless of the cost that is stipulated for the change in the country of origin, on a given day. With this, in addition to making each member of the community feel valued, the service also manages to stay financially stable by the constant flow of purchase of coins that is carried out.
It should be noted that users who wish to buy these coins will have to access the menu of Setting through its profile Y search “My Portfolio” to locate the app purchase system. Then just subtract choose the number of coins to buy and their current value in dollars. Then you will have to confirm the purchase entering your payment method in order to make the amount of coins in question effective within your wallet TikTok.
More downloaded on Android than on iOS
While it is true, TikTok It is available in the main application stores of these operating systems, that is, both in Google Play Store as well as in the app store. Nevertheless, 80% of the total downloads obtained come from devices that operate under Android.
Other curious facts
- TikTok is valued at 75 billion dollarsright now.
- Just three years after its launch (in 2019), the social network managed to surpass Facebook, Instagram, YouTube and Snapchat in terms of the number of downloads.
- Every 24 hours, consume over 1 billion videos via TikTok.
- The 32% of all users, have between 20 and 24 years. While, a 27% are people aged between 30 and 40 years. Also, another twenty% they are teenagers under 19 years old.
- According to one study, 50 creators most influential of TikTok accumulate 500 million followers or more.
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