Instagram Shopping is a platform added to the Instagram social network to make it easier for sellers to trade. It is an environment that connects with professional profiles on Facebook so that stores have a new place to offer their catalog and approach consumers.
Its greatest utility lies in the use of the social factor of Instagram. The stores, especially those of clothes, have the possibility of maintaining a much closer contact with the audience and boost sales of your business , all through a digital environment that is combined with Facebook and your selling options.
In case you don’t know how to enable the Instagram Shopping option , we will help you through this guide. In the following sections we will explain what you have to do, step by step, in addition to offering you some additional configuration and publishing tips so that you can sell more by using this commercial platform of the social network.
Index:
Steps to install and activate Instagram Shopping
These are the steps to install Instagram Shopping to sell online with the famous application either from your Android or iOS device.
1 – Open a business profile on Facebook
You need your company to appear as an enabled one on Facebook and, for that, you must first create an account through the “ Commercial Administrator ” of the social network. To do this, start by entering the browser and enter this URL: https://business.facebook.com/overview/
Once there, click on the “Create Account” button at the top right.
Enter now the name of the business, your username and the email you are going to link to your company (all in the form that appears). When you have done so, click on “Next”.
Fill in the other information requested in the new form . You must enter information about the country, the postal address, the city, the province, the postal code, telephone number and website of the business. Complete everything and click on “ Send ”.
2 – Create a catalog on Facebook
After you have enabled your commercial profile, it’s time to start listing products on the platform . To do this, start by creating a Facebook page of your business .
Within the profile, as we were at the end of the previous section, click on the gear icon of the Right upper corner. Then, look at the column on the left and click on “ Pages “. A new screen will appear on the right, where you have to go to click on “ Add ” and, within the drop-down, click on “Add a page” if you already have it or “Create page” if not.
Choose what you choose, follow the steps they ask for. You will have to give data of the business or of the page already created to link it in case you have one.
Go to that page now through Facebook and at the top right, click on “Settings”. Then, on the left, click on “Templates and tabs” .
Now go to the right side and descend until you find the tab “ Store ”. If it does not appear, download more and click on the “ Add a tab ” button. In the list that appears, choose the store to add it.
Go back to the created page and, in the left column, click on this tab you just created. You will be asked several questions now in which you only have to accept to move forward.
Click now on the “Add product” button and you can start adding as many as you want. It’s important that you do so to activate Instagram Shopping.
3 – Download or update Instagram
You need to install the newest version of Instagram . Therefore, go to Google Play Store or the App Store (Android or iOS) and search for “ Instagram ”. Choose the first result that appears and install if you do not have the application or click on “ Update ” if there is any pending update.
4 – Link your Instagram and Facebook profiles
Log in with your account as usual; but, now you must link the profile to the one created on Facebook . To do this, return to the browser and enter the Facebook business administrator with your business user.
Once inside, click on the top-right gear . Now, in the left column, look for the “ Accounts ” section and click on “Instagram accounts”.
Then, click the “Add” button. You will then have to enter the username of the account to be connected and its password. After doing so and click on “ Next ”, click on “ Skip ”.
Go back to the phone and the Instagram app. Once logged in with the same profile indicated above, click on the icon with the three ellipses and look for the section “Switch to company profile.”
Advance now until the “Connect with Facebook” menu appears. Enter the page you created before and move on. You will have to continue entering business information such as mail, address or telephone. Once this is done, click on “ Done ”.
5 – Wait
Now, it only remains for the Instagram team to review your account and your data and perform a verification. When you do, you will receive a notification stating that Instagram Shopping is already active in your profile.
How can we configure Instagram Shopping to sell more?
There is no special configuration to sell more on Instagram Shopping , but there are some useful factors to increase sales through this platform . As the team itself indicates, these points can be very useful:
- When publishing, label different products to give the user more variety.
- Do not stick only to one format , combine all the possible ones (one image, videos, several, etc.).
- Report news and offers through Instagram Stories , so you will also approach the audience.
- Constantly update your catalog and also the images of all products.
- Sponsor your products with paid advertising , Perhaps this is the best and fastest way to grow.
Follow these instructions and you will not have problems when raising the sales index through this social app.