How to advertise in Google Ads and grow your business on the Internet? step by step guide

Internet advertising has been the main alternative to conventional advertising that we all hate on TV for years. This happens because it has obvious advantages, among which stand out above the others its low cost and enormous scope.

Google Ads is undoubtedly the largest advertising company on the Internet at the moment, as it offers a huge number of tools to its users so that they can grow their business thanks to their ads. Not to mention that it also gives them full control over their campaigns..

That is why if you are here, it is because you want to learn more about this way of advertising online. In this article we are going to teach you how to create a Google Ads campaign take your business to the next level thanks to our advice.

What is Google Ads and what is this digital advertising service for?

Google Ads is an Internet advertising service that allows you to create, customize and organize your own ads and their campaigns. To access this you must create a Google account and go to the Adwords toolwhere you will find a whole new world so you can advertise on the Internet.

When you use Google Ads, you will be able to advertise on the web portals with the largest audience on the Internet, as well as in the search results of the largest search engine on the Internet. That without forgetting that you will be able to direct your campaign perfectly and create your own strategies.

The cost of this platform basically depends on the scope you want your ads to have, being able to start with a budget of less than 10€ what more can you ask for in life? If advertising is what your business needs to grow, then do not miss the opportunity that Google ads give you to do so.

What are the advantages of Google Ads digital advertising over conventional advertising?

As we have mentioned before, Internet advertising far exceeds conventional media advertising that we all know so far. no wonder, the potential of the Internet is far greater than that of radio, television and the written press. In fact, for several years people spend much more time browsing the web than watching TV.

So, by starting an ad campaign for your business, you are taking advantage of a lot of advantages and benefits that you can only get by advertising on the Internet.

To make it clearer than ever, we present the main advantages of the method:

adjustable budget

When you go to a business and ask people if they are interested in advertising it, the excuse they always give for not doing it is the high cost of it. Seeing the prices that are handled on TV or radio for an advertisement, it is normal for people to have the idea that a budget of hundreds or thousands of euros is necessary to advertise.

Google Ads sent that idea to the depths of Challenger Deepin the Mariana Trench, when he decided that the advertiser could set their budget based on the reach they wanted for their campaign. In other words, depending on the number of people you want to reach, your ads will be more or less cheap, being able to create campaigns with a reach of 10,000 people for just over €10.

100% customizable campaign

Another advantage of advertising with Google Ads is that you have full control over your ad campaigns, and can tailor them to your overall marketing strategy. This means that you can decide absolutely everything about your ads, from the number of people you want to see iteven the country in which they will be seen and for how long they will be available, without forgetting their design.

Results statistics

When you pay for an advertisement on television, these they charge you for the times it will be shown on the screen, but they do not offer you metrics how many people have seen it and, more importantly, who has actually interacted with it. In reality you will never know if your campaign has been successful or not beyond an increase in your sales. With Google Ads it does not happen like that.

On the Google Ads platform you have access to all the statistics of your adsbeing able to know things like how many people have seen it, how many have clicked on it and how many actually ended up with a conversion that generates profits for your business.

Greater range

As we mentioned at the beginning, Currently, people spend more time on their mobiles checking their favorite website or their social networks. So it is already well known that advertising on the Internet will give you a much greater reach.

In addition, this scope is not only limited to the number of people who see your ads, but to where they are from, since you can set the region or country where you want the ads to be displayed.

target segmentation

Another problem with advertising in conventional media is that they do not guarantee that your ad will be seen by people who are really interested in your product or services.

During the transmission of a program thousands of people may be tuning in, but not all of them will be interested in your running shoe store, or in your server management service. No, at that time there will be people with all kinds of interests.

With Google Ads you can solve this problem and indicate that you only want your ads to be seen by people who are really interested in what you are advertising to them. This raises the efficiency of digital advertising to much higher levels than traditional advertising.

Types of Google Ads ads: What strategies can I apply on the platform formerly known as Google Ads?

Now that you know perfectly what Google Ads is and what are the main advantages of using it to grow your business, it’s time for you to learn in depth what you can do with this tool. The first thing you should know are the different types of ads that you can create in it.

Of text

The most basic and cheapest of all are text ads, which are displayed in Google search results and in the interfaces of certain web portals. With them you can create a call to action of only text, without being able to include images, having to use copywriting skills to the fullest for you to be successful.

Of pictures

These are static or dynamic images that appear within the portals that are part of the Google Ads network. They are much more striking, and also slightly more expensive, but their effectiveness is quite high, being one of the ones that generate the most clicks within the platform. You can use both JPGE files, animated images or .GIF, so that the ad is much more interactive.

Responsive

Responsive ads are those that adapt to the dimensions of any digital device, be it mobile, tablet or laptop. These usually combine images with text, although their visualization will depend on the computer from which they are viewed. If we are viewing it from a small screen, it will only be text, while if we have something largerthe text will be displayed with its image of partner.

for applications

This is a new type of ads that is specially developed to get a mobile application to be downloaded more. It has its advantages as they are quite effectivebut these will only be supported on devices where the app in question can be installed, so that in computers they will not be able to be seen.

Of video

These are ads from the Google Display Network that are displayed on the web portals associated with the ad network, as well as on platforms such as YouTube. They can be as long as you like, but keep in mind that this will increase the cost of an ad which in itself is one of the most expensive in the entire Google Ads platform.

for products

If you have an ecommerce store and you want to advertise the products you have in it, this is the type of ad to do it. It allows you to add a description and photo of your product, accompanied by eye-catching text so that people feel attracted to buy it. Also, It has the advantage that it will be shown to people who regularly search for and buy products similar or the same as the one you sell..

This type of ads has a second modality that allows you to add a more precise description of your product, which has a higher cost but is considerably more effective.

for calls

Lastly, there are these text ads where you can add a phone number and a call to action for people to call this to get more information about a product or service.

Types of campaigns in Google Ads How can I combine the different types of ads?

An in-platform campaign is a complex strategy where you can combine different types of ads to achieve a goal faster. Google is aware of this, which is why it offers you a wide variety of plans for its advertisers.

Search Network Campaigns

The search network is none other than the ads that appear only in the search results of the Google.com SERP when someone makes a query on the platform. Campaigns in this type of network can be standard, which only allow you to publish text adsor full-featured, which allows you to create all types of ads except call and video.

Display network campaigns

The Display network is the one made up of all the websites that monetize their content by advertising to Google customers, they are all those pages where you have seen a Google Ads ad. This network has a much greater reach than the previous one, so its campaigns are also more expensive.

In this network you have much more creative margin than in the previous one, because you can pay for campaigns with practically all types of existing ads, except those of applications. The plans for this type of campaign allow you to create text ads, product ads for shopping and also video adsalthough the latter with certain limitations.

Video network campaigns

There are also campaigns on the video network, which are all those that we can view from the YouTube platform, which was acquired a few years ago by Google. This is the most expensive network of all, although you can also start campaigns from €10 on it.

Google Shopping

Google Shooping campaigns allow you to create a complete strategy to sell your products or services more efficiently. You will have access to a large number of ad types to grow your business sales in a huge way.

universal applications

Finally, there are the campaigns aimed at promoting applications of all kinds, so that you get the downloads you want for your digital projects, spending just what is necessary without paying for traditional advertising. These campaigns allow you to advertise on platforms such as Google Playall media networks, as well as within the different applications that are part of the company network.

Steps to create and publish a Google Ads campaign from only €10

Well, the time has come to show you step by step how to create your first Google Ads campaign. It should be noted that this is a tutorial just so you know how to create your ads, but not to make them more effectivesince for this certain professional knowledge is needed that we will share with you in another opportunity.

Create your account

The first thing is obviously to create a Google Ads account, for which you simply have to enter the official website of the tool and click on “Start now”. After that you will have to log in with your Gmail account and the work will be done.

Create campaign

Once you’re inside the Google Ads interface, it’s time to create your first ad campaign. To do this you must go to the section of “Bells” and once there click on the symbol “+” in blue on the right side of the screen.

Set campaign type

The next thing as you can imagine is to create your own ads. This is a very easy thing to do. After clicking on the sign “+” that we named you in the previous step, you must select the distribution network where it will be announced. You must choose between the five that we mentioned before; Display, search, shopping, applications and video.

To establish objectives

The following is a somewhat complicated subject. You must choose the objective you want to achieve with your ad, but this should not be a specific objective such as “increase sales”, since that would be very subjective. In this case, you determine how you want the audience to interact with your ads.

Namely, if you want them to click on it, if you want them to register on your website, or simply generate traffic for it.

Configure campaign

This is where we enter uncharted territory. In this section you will have to complete the corresponding fields to configure The most important aspects of your campaign in this case are:

• Name: you must put a name to identify your campaign. This name has a purely organizational purpose, so that you can find it easily in the future, but it will be shown to the audience.
• Location: you must define a geographical location where you want your ads to be seen.
• Networks: If you want the ad to appear on more than one network in addition to the one you determined at the beginning, you must indicate it in this section.
• Idiom: You must also set the ad language based on the placement you’ve chosen for your ads.
• Bids: bidding is internal competition between advertisers in the same niche. You must configure this by establishing how much you are willing to compete for a click.
• Budget: In this section you must establish how much you are willing to invest daily in your campaign.
• Dates: here you simply have to indicate the start date of the campaign, as well as its end date.

Set up ad group

This is an easy step where you simply group campaigns that have similar goals or attack the same keyword.

Create ads

At this point you must create and make your ads. This is where you should put into practice all that copywriting knowledge you have in your head. Once you get to this point you must fill in the following fields:

• URL: you must enter the web address to which the user will be directed when clicking on the ad in question.
• Title 1: is the largest and most striking phrase that the user will see. It is a sentence of approximately 25 characters.
• Qualification two: This is a phrase that complements the main title of the ad. It is like a subtitle for you to make yourself a clearer picture.
• Description: in this section you have more characters to briefly describe what you are selling or advertising.
• Route: this is optional, and allows you to display the URL to which the user will be redirected.

Once you have reached this point, you will have finished with everything, and you will already have your first Google Adwords campaign underway to meet all the objectives that you have set for yourself with it. To finish we are going to give you some tips so that these are much more effective.

Tips to create a successful Google Ads campaign that converts to the maximum and grows your digital business

As we mentioned in the previous point, creating an effective campaign requires advanced marketing knowledge, you do not need to be a professional, but you do need to learn certain questions that we will summarize below:

Keyword

The keyword or keywords that you establish for your ads are that phrase that the user usually enters in Google when searching for anything. So if you set “Running shoes”every time someone searches for that term or something related to it, your ad will appear.

That is why this advice has to do with establishing a target keyword that efficiently captures that ideal user that you must establish in your buyer persona.

Agreement

Concordance refers to the relationship between the search term entered by the user and the keyword that we established in the previous point. That is, if we have “Running shoes” as a keyword and someone puts “running shoes”, our ad will also appear in that case. That is why the agreement must always be broad.

Create your Buyer

This is a basic element in any marketing strategy that we want to implement, even more so in advertising. The buyer person is the imaginary representation of your ideal clientthe one who will always be willing to buy your product or at least do it in most of the opportunities that it is shown to him.

To do this, you must know the demographic data of your target audience, so that by taking it to a Google Ads strategy, the ads are much more effective and efficient.

Set longtail keywords

If you have no knowledge of marketing, this term may sound Japanese to you. The point is that keywords are determined by their length, with headtails being those with no more than 2 words, midtails being between 3 and 4, and longtails those with 5 or more words.

Although the longer the term used, the less traffic it generates, it must be said that said traffic is much more effective when converting it, because the more specific the search, the greater the purchase intention.

For example, a person looking for “Running shoes”you may be simply looking at the most fashionable shoe models, or the most suitable for a certain type of runner, but you don’t necessarily want to buy a pair of them.

On the other hand, if a person seeks “adidas ultraboost blue running shoes”, it is possible that you are interested in that specific model of shoes because you want to buy some for a friend or for yourself. Therefore, if your intention is to sell, it is best to attack longtails.

experiment

Finally, the advice that will best come to you is undoubtedly to experiment. As we told you, the budget in Google Ads is adjustable to your needs. You can experiment as much as you want by creating €10 campaigns to see the campaign strategies that are best for you, and in which you later invest more money in the future to get the most out of them.