In recent years, the SEO strategies on different web platforms because with the help of web positioning, it is possible to achieve amazing results in no time. However, not everyone knows how to implement these types of strategies correctly.
In the specific case of Youtube, there are a number of practical tips through which you can improve the reach of your videos. For example, place a shocking miniatureAdding hashtags or creating an eye-catching description for viewers can make a difference.
For that reason, we will tell you about How to create a description for your YouTube channel and link to your social networks? Thus, you will be able to reach many more people and grow your community organically.
What are the requirements to insert links on my YouTube channel to external platforms?
YouTube has a feature called "Cards", in which it is possible to link your videos within the platform to your websites. But the main requirements for this to be possible is that the external websites are associated with your channel and that, in addition, you are part of the YouTube Partner Program.
Apart from that, there is a very important aspect to consider, and that is that links to external sites are not allowed that include pornography, violent content, malicious software or any other type of content that violates community standards. For more information, we recommend you take a look at the link policy.
Learn step by step how to create a description for your YouTube channel and link to your social profiles
Create a description for your YouTube channel It can be an excellent idea to clarify doubts from the viewer, as well as to provide them with more information regarding the topics to be played on your channel. Added to that, it is possible put links to your social profiles in the banner, so they can follow you on other platforms.
The procedure to do so is:
- On your computer, enter your channel and press the tab About. In case you use the new design of Youtube, you must click Customize channel.
- Hover over Links and then select the edit icon which is represented with a pencil.
- Tap on + Add.
- Write the title and URL of the site you want to link to. The platform allows up to five links.
- Press Ready.
These links will be displayed just below the description and appear with the icon of the corresponding social network to make it easier to locate.
Once you have this option configured correctly, your followers will always have the links at hand to your other social networks to stay linked with you. The next step is create an attractive description in your videos so that their scope is boosted considerably.
Next, we will show you the step by step of how to make a description for your channel from the mobile and computer version of YouTube:
In the web
Sometimes, people want to refresh their YouTube channel, which includes a change in the channel image, description, logo and much more. If that is your case, you should know that this modification is very simple to do.
To do it from the web you have to:
- Login to your channel of Youtube.
- Click on the profile picture and then on Your channel.
- Press the option Customize channel.
- Open the tab corresponding to About.
- In the countryside Description, you can do the following:
- If you've never added a description on your channel, select + Channel description.
- If you already have a description but you want to modify it, select Edit.
- Write what you want in that field and click on Ready.
From the phone
If you want make adjustments to your channel descriptionYou can also do it from your mobile. Both in Android like in ios the procedure is the same.
So you have to apply the following procedure:
- Enter the YouTube app and log in.
- Press on your photo Profile.
- Click on Your channel.
- Tap on Setting, located in the right corner of the canal.
- Go to Edit, On the right side.
- Write the description what you want.
- Click on To accept.
Tips for creating a description of your YouTube channel to better position it
The descriptions of your videos give the viewer information about the contents of your channel. Despite not being the most determining factor in terms of positioning within the platform, it can give you extra help. However, for a description to be effective it should not have thousands of words. Remember that many times less is more.
So that you know more specifically how to improve your descriptions, we will give you some useful tips in this regard:
Avoid spreading yourself too thin
One of the main tips that you should consider is that not all people are dedicated to reading long texts. Therefore, it is best to give a lot of information in a few words. As we mentioned before, less is more, so we recommend that you make short but complete descriptions. The ideal is catch the reader with the first words There, so focus on writing things that attract attention and you will see positive results.
Put links if necessary
Some descriptions can be better complemented adding links to them. For example, if your video talks about Facebook Ads and you have a website in which you offer a course on the subject, it is an excellent idea to place the links to that website. In this way, you turn simple spectators into possible students of your course or clients. The same applies if you are doing a giveaway on any of the platforms you use, since the principle is the same.
Insert at least one emoji
Emojis they are a great way to get attention of a person, so it is a very good idea to include some of them throughout your descriptions of Youtube. There are thousands of ways to do it, such as through extensions for it, searching on specialized websites, etc. Keep in mind that emojis are usually shown in black and white, however, you can get some with colors that you can take advantage of. Remember not to overuse them!
Take care of the number of labels
Finally, there is the proper use of labels. While it is true that there is no exact formula of recommended tags to include within a description, you cannot overdo them because the result can take its toll. Only use a few and that are necessary to describe the content of your videos. That way, your results in terms of scope will be more representative.