Facebook is the second internet platform with the most user traffic . In global computing, only Google is above it, being below other giants of the caliber of YouTube , which seemed totally unquestionable and insurmountable. The Mark Zuckerberg social network began as a university project; but its development and growth over the years has made it a nerve center for internet users.
Anyone who has a minimum of knowledge of networks and digital environments knows what is Facebook and has a registered account to talk with friends, family, acquaintances or strangers and share all kinds of content . However, not only for this the famous network serves.
Companies can also take a good place in this gigantic section of the Internet to make themselves known and to inform the world of their services and products . Its potential is such that finding out how to create an account on Facebook company becomes mandatory for businesses that want to cut the benefits of digital environments.
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How to register a new Facebook account for companies?
It should be clarified that you can not create accounts for business, especially if we take into account the terms of use and policies of this social network. But that does not prevent companies from having their site to take advantage of this powerful speaker, and in this guide we will explain what it is and how to create it from scratch. Let’s go there!
In order to take advantage of everything Facebook for companies , you must create a page on the social network dedicated to your business . The first and foremost thing is to have a normal account or personal profile from which the page for the company in question will be prepared. This social network does not offer specific profiles for companies without having a personal profile that functions as administrator of the company or business page , although they do give us dozens of options so that they enjoy their presence in this gigantic social network.
Next, we explain how you should proceed so that your company or business begins to make an appearance on Facebook and thus be able to reach many more users and potential customers who might be interested in what you can offer.
1 – Enter the Facebook homepage
First and foremost, you’ll have to create a new user account, so first enter the Facebook startup website . To do this, open your internet browser and, in the address bar, enter the following URL: www.facebook.com. Once this is done, you will go directly to the portal of this social network.
2 – Start the creation of a user account
To create your new Facebook account , go to the home page of this one, in the right area of the central part, you will have an extensive form to fill in with data to create a new profile . Start by entering a name and surname for the person who will be responsible for the management of the company page; then an email or telephone number and a personal and non-transferable password.
In addition to this, you will have to choose a true birth date ( for Facebook to verify that you are the minimum age to use this social network ) and your gender, to choose between women and men . Completed all this, and knowing that the indicated email must be real, as well as the telephone number in case you have chosen this option, click on the button where it says “Create account” .
3 – Verify your identity
Completed all the above procedure, now is the time when Facebook , before finishing the account registration, request that verify your identity by confirming the e-mail or phone , depending on what you have chosen. This measure has the sole purpose of avoiding cases of phishing to guarantee the security of users using this social network.
If you want to change the number or email to be linked, you can now do so with the option “ Update contact information ” that appears in the new window. If not, if you want to move on, click on “ Connect with… ” so that the team can check the identity.
If you chose e-mail for the registration process , in this same account you will receive a Facebook email in which you will only have to press a button to finish the creation of your user On the other hand, if you chose the mobile phone, you will receive a message with a password that you must enter in the box that appears on the screen. Do it and proceed to finish this step.
4 – The creation of the page
Once inside Facebook, click on the arrow-shaped symbol in the upper right corner, inside the blue bar. Within the drop-down menu that will appear, you must click on the “Create page” option.
5 – Choose a page for companies
In the window that appears now you have at your disposal a total of 6 different options . Since we are looking to create a page for companies, the most appropriate is the second, “ Companies, organization or institution “. Click on it to move forward in the process.
When doing so, a button will appear with the text “ Choose a category ” in which you must click to choose the sector of your business. Just below, there is a blank box enabled to enter the name of the company for which to create this page. Once all this has been done, click on assertEnd start.
6 – First configuration steps
The first two points to meet now are simple . Facebook will ask you to choose a profile picture that you will have to take on your own to appear and, in addition, a cover photo that will be seen on the top of the page. Upload both or skip the steps if you wish to move on.
It is advisable to choose not only the two photos, but to establish ones that are of quality. This ensures a better interaction with users and a greater number of positive reactions. Relatively recently, Facebook also allows to upload short videos as a presentation of your business in the cover area.
7 – Last configuration tweaks
Now, you can finish polishing your company’s page on Facebook by adding a brief description and creating a username for the page . With this last option, the followers of the page will have easier access to it by searching through the search engine of the social network.
Also, you can invite friends registered in the user account linked to the page to join and start following their posts. On the other hand, you already have the option to create posts in the menu available at the bottom, right in the box with the text “Write something …”.
With this you have already created the page . Facebook does not have a special account type for companies, although those that have these pages created can proceed to create an account on corporate Instagram , which belongs to Facebook.
What types of accounts or pages are there on Facebook for companies and professionals?
As we have previously qualified, Facebook does not offer accounts for companies and professionals . In return, what it does offer are different types of pages with which they can communicate with those users they prefer. There are a total of six, which we will explain below:
1 – Local place or business
Designed for small businesses that work in a specific locality or area. If you have several stores and you want each one to have its own presence in social networks, it is advisable to create a page for each one. Data such as physical address, zip code and telephone number must be entered.
2 – Company, organization or institution
Previously explained, it is that best fits to make identity for a company at a general level . It only requires indicating the sector to which it belongs and a name with which to baptize the page.
3 – Brand or product
If the goal is to talk about a specific brand or a product that you want to promote in networks , then this is the most appropriate option. Little data is required, having to choose only one category and one name to link to that firm or product.
4 – Artist, musical group or public character
Perfect for celebrities, singers, actors or even musical groups . Its purpose is to keep all its followers informed of all the news that surrounds them, as well as interact with them and act as a meeting point for fans.
5 – Entertainment
More oriented to user groups that share a particular hobby. In the entertainment category it is requested to indicate what type it is and, of course, the name to be given to the page.
6 – Cause or community
The simplest section of all. Its objective is to act as a speaker to fight for a common cause or build a community of users with something together . You only need to enter a name for the page to start building and using it.