No doubt the social network of instagram has become one of the most important platforms for most users, especially for those who handle a physical or online company, or for independent entrepreneurs. And is that social networks have become the new marketing tactic, so every time New ways of attracting the public are emerging.
In the case of influencer marketing on instagram It will help you mainly to be able increase your sales very quickly, so it's really worth using. And it is that this platform has become one of the main sites so that you can promote your products or services and thus be able to acquire new clients or suppliers.
When working in these types of areas it is very important to be very clear about what are the strategies and the approaches, all this will allow you be creative and thus be able to differentiate yourself from competitors. In this way, here we will explain a little more about how to get the influence of Instagram, its benefits and many other important aspects to consider. For this, follow in detail everything that will be explained in the post below.
What is influence marketing and what are the benefits of doing it?
All of this has become the new tactic of companies to be able to carry out each of your campaigns and marketing strategies, all this has led to get fashionable. And is that influencers are called those people who have a great charisma to connect with other peopleas well as those that possess a persuasive voice and authenticity and above all they have a large number of followers on their social networks.
Today you can see many Insta social network members that count with millions of followers, indicating that they have managed to achieve a credibility by users, Who they will accept each of their themes more easily. All this has been turning to influencers in the main ambassadors for different brands.
That is why at this new technique of attracting customers has been called influencer marketing, and it is that they act as a means or channel of communication to be able to promote articles, products or services by sharing all this with each of their followers. Therefore, the influencers You just have to make an opinion, a criticism or simply use the product so that its sales soar and manage to position yourself at the top of the market.
As you can see this new strategy has resulted very positive for most brands, reason why its main objective is to take advantage of the fame of the influencers in the social networks in order to be able increase engagement on each of your products. Considering everything mentioned above, here we show you the main benefits of applying this strategy for your business.
Benefits of influencer marketing
Definitely start applying this new tactic in your business can be very useful to you, especially since you can start increasing your sales overnight.
That is why here we show you some of the benefits that all this can offer you:
Increase the confidence of your business or personal brand
If it is a known and well-supported influencer, the followers are going to trust him, and it is that these characters from social networks are responsible for understanding the tastes and needs of their audience, so you can know what they need or expect to be offered. It should be noted that it is very important that there is a large connection between character and audience, so much so that even without knowing each other consider themselves friends.
If this person has achieved all this, at the time of offering some product or service your followers will consider all the reasons for doing it. All this will lead them to want to try such products and trust that brand, having it like the best alternative because someone you trust and important has recommended them to you.
Reach your target audience effectively
It is not a secret to anyone that advertising no longer appeals at all, and that when you want trying a service or product many times what is needed to do it is the recommendation of a friend or some other consumer, since this without a doubt will generate much more confidence that a simple promotional advertisement.
Taking this premise into account, the influence marketing, since this character can reach the public more easily who through their opinion can be encouraged to try or consume the product that is being offered. That is how the influencers have achieved high recognition from His Followers so they are able to make thousands of person consume the same item in a very short period of time.
Helps you enrich your digital presence
Keep in mind that everything business sells through the eyes, and that is to be able to count on this new influencer technique will help you enrich your digital presence, so it turns out a very good alternative to be able to apply it in your organizational marketing strategy. Where you will not only get rich the presence digital of your brand, but in turn it will create a higher reliability on customers.
Allows you to reach more people
This technique is ideal for everyone small and large businesses who want to be better known, keep in mind that The success of your sales will depend on how popular or not your business is. This is how all this turns out to be a very good alternative for those who want formerexpand their businesses throughout the region or want to compete with large companies and thus be able to successfully increase their sales.
All this is possible thanks to the fact that the reach of the influencer will be able to help you increase your reach or the reach of the brand. This allows you to reach a greater number of possible clients from different places and even from different countries. Keep in mind that all this will depend mainly on the number of followers that the character has.
Purchase behavior is influenced
In general, most people think that the influence marketing it only works to do branding, but this is a big mistake of the majority. The truth is that this technique allows us to study what purchasing behavior is, which is going to depend mainly on the influencer's opinion. Please note that if this person speak positively of the product it will increase your sales immediately, but if you speak badly the opposite will happen.
This means that sales behavior is directly related to the discourse of influencers, who depending on The opinion generated by your audience will make a decision about the service or item that is being mentioned..
Learn step by step how to do influencer marketing to grow your personal or business account
Power apply these marketing techniques in each of your accounts for personal or commercial use without a doubt it will offer you very good results. However, in order to applying them it is necessary to have a little knowledge on how to do it. That is why here we are going to teach you step by step how to do Influencer marketing on your social networks.
To do this, follow each of these instructions:
Find an influencer from your niche
The first thing to do to applying this technique is identifying who are the most relevant influencers for your business or personal brand. Therefore, it is very important to be able Identify which of these characters best fit your product or service offered. In addition, this person must be in accordance with the values of the company.
Note that the artistic person you choose is going to become the transmitter of your brand information to the public. This means that if this character does not share your vision, mission and values surely you won't be able to correctly convey everything you want to bring to the audience.
Tell them what you want to promote
Once you have found the influencers, the next thing will be to indicate that you want to promote through it. For these cases you can establish different ways of contacting these characters, one of them can be communicating directly with the company or agency that run it, that is, for which they work. Another way is to contact them directly, since the great most often self-employed.
But, before contacting some of them it is important to be very clear what are the actions you want them to do and how do you want them to do it. In this way, it is important to have a very clear and defined strategy so that when you contact this artistic character you can correctly explain everything you want, as well as the requirements that it must meet.
Define KPIs
Finally, it is very important to be able define some KPIs or also known as "Performance indicators of a process", This will allow you to correctly detect the results of each of the activities carried out.
For this we recommend the following:
- First it will be to use Google Analyticsthis will allow you to measure the numbers Clicks on URLs.
- You should also measure the scope and impacts of the hashtag used, as well as how relevant they have been your posts. You can also measure how many times it has been shared your content, the amount of comments, the mentions received, For this type of actions you can use tools like Pirendo.
- You should also detect the number of conversions, that is, the purchases and registrations of your merchandise.
How expensive is influencer marketing on Instagram?
Surely you are wondering how expensive it can be? go out apply this technique, but it is important that you know that not all influencers charge the same, so that the price will depend mainly on each of them or directly from the company that represents them. For the price of these characters are going to depend different factors.
That is why here we are going to show you what factors you should take into account when you want to contact and hire some of them:
- Number of followers of the influencer: Keep in mind that influencers they are mainly measured by the number of followers that they have, therefore, the first point that you should take into account is the number of followers that you have, the more you have the greater the audience number what are you going to get. But keep in mind that the greater the quantity, the higher the price you must pay.
- The type of collaboration: Another aspect that you should consider when wanting to hire these influencers is what you are looking for, if you want it to queue campaign to your brand or to make him an ambassador for your brand. Agree with this, the price of it will dependPlease note that this will not be the same value for a single post as it is for a weekly or daily post. In this way, you must negotiate the price according to what you are looking for, on many occasions these characters are interested in your brand and they exchange work for some of your products or services.
- Ability to generate trend: If it is a beginning character, it may not have the necessary amount to create a trend. In these cases the services will surely be cheaper. But if it is a character that has many followers, then the cost will be much higher.
- Repercussion: Followers are very important to these techniques, but not everyone with a large following can make a big difference. This will depend mainly on the level of influencer interaction with his community, that is to say, the likes you receive, comments, among other important details.
- The sector: It is very important to be able to define which sectors may be interested in what you offer, but it must be clarified that not all sectors cost the same, so depending on it, the price will also be. One of the most expensive sectors is fashion.
- Platform used: Instagram It is currently the most used platform to carry out this type of technique, so it has become the social network that have been more successful with it. Posting content on a social network is not as difficult as doing it on a blog, so that Influencer blog marketing is often much more expensive.
- Influencers friends: Power hire an influencers that is closely related to other major influencers then it will be great benefit. Keep in mind that the spontaneous generation of content around your product or service will help you create very powerful campaigns.
Considering all of these factors when hiring one of these characters, you will have the opportunity to know if you are paying a fair price or not for it. The estimation of these prices are directly related to the number of followers you have.
In accordance with this, here we leave you some of these prices so that you can have an idea when contracting the service of any of them:
As already mentioned, these are approximate prices so you can get an idea of How much can these types of services cost you? But remember that the price of this service will depend mainly on the influencers, so finding out costs will always be a very good option, especially if you want give to know your personal or business brand.
How do you know if an advertising account is worth paying?
According to everything mentioned above in the post, paying for this type of service is almost always it's going to be worth it, although this will also depend on the influencer you have hired for such services.
To know whether or not it is worth paying an account for advertising, you must bear in mind the following aspects that we will teach you below:
That generates many interactions
Followers are one of the most important aspects for these types of cases, but they are not everything. The most important thing here is that these characters have many interactions with each of your followers. That is, that a constant communication with each of them, that are generated many comments, I like you, and other interactions with each of the publications.
Versatility
It is very important that the influencers have versatility when showing content to their followers, that is, that they offer Stories, videos and publications with images, all this will call much more the attention of your audience so that your goals they can be reached more quickly.
In the case of the Instagram Stories they have many functions that will help you when you want to arrive more to the public. Here you can do use of surveys, gifs, stickers, texts and many other functions. All this will make it create a visual impact on followers. So make sure that the influencer That contract handles all these types of publications.
Increase your sales
When you contract one of these services where you are investing money, the first thing to obtain They are higher income than what was obtained before hiring the influencers. Therefore, when promoting this type of publications your sales should improve significantly, because your products and services are reaching more people and they are also being recommended by another consumer, so it will be much more reliable for other users.
These results begin to be seen practically from immediately once the influencer service has been hired and this has started to promote your product, either just to do some how many publications or to work as your brand ambassador.