How to earn money as a Community Manager managing profiles on social networks? step by step guide

It is a rare case to see a business, enterprise or company that do not have a presence on social networkswhich have become an indispensable means to earn money online and make yourself known just like for promote products, goods and services.

Given the rise of communication on the networks, the figure of the Social Media Manager or Community Manager emergeswhich is a trained and qualified person who is responsible for managing social media, with the intention of attract followers and improve the sales of companies regardless of whether they are large, medium or small.

You can earn income with the management of social networks, but for this it is necessary to have certain skills that allow developing effective strategies that contribute to the growth of the client who hires you In this course you will learn everything related to the work of Community Manageralong with the platforms that train you and those that connect you with potential employers.

How much money can a Community Manager earn?

The income that a Community Manager can earn they are limited in most cases by the country to which you are going to provide the service. In Spain, the annual average is between 18 thousand and 25 thousand Euroswhile in South American countries, it is possible to obtain from 300 to 600 euros per monthwith notable variations in each one, such as Colombia, Argentina or Mexico, for example.

This in case of being hired to work full time in a company. If it is done as a freelance, the salary can be per hour or for projects, worth much the experience that the candidate has, the studies carried out and the functions that will be assigned to them. In some cases there is talk of between 7 and 15 euros per hour.

What skills should a Community Manager have?

One of the key pieces in a Digital Marketing team is the Community Managersince in many cases is responsible for placing the content on the networks and interacting with people who present some doubts or queries regarding the information posted.

Therefore, it is necessary that you have the following skills:

• Good spelling: it is representing the image of the brand, therefore making mistakes when writing reduces seriousness and credibility. You need to make sure of what you are going to post before you put it online.
• Know how to work with pressure: he has to deal with the complaints and opinions of the followers. Each situation must be handled professionally without falling into sterile discussions.
• Time management: It is common that you have to manage several accounts, especially if you do it independently. But you must be careful not to neglect any and comply with all assignments.
• Constant training: You must be an active reader and have the ability to update yourself in different congresses and courses during the year.
• Leadership: staying at the head of the project helps the proper growth of the brand.
• Good communicator: have the ability to connect with the audience and establish good relationships. An essential starting point is the language that is used depending on the situation.
• Be creative: To make content go viral, it must be original and attractive. Take ideas and customize them according to your style and that of your brand.
• Ability to analyze: It is key to know how to measure the results of a strategy, if it is reaching the public and the elements that need to be improved.

Learn how to make money managing social networks

If you are good at managing social networks, the opportunity to earn money doing it professionally is in your hands. It is important to achieve it properly that you take into account these three factors: define the services, look for clients and work on your own personal brand.

In the following sections you will clearly see how to achieve each of these points:

Work on your personal brand

A personal brand is a strategy to achieve new customers, benefits and opportunitiesfor this you must know the aspects that identify you as Community Manager and based on this, create the vision and mission that will allow you to set a goal of what you want to achieve. You must know how to focus your knowledge to meet customer demands.

Create a personal brand adds value to your work apart from highlighting your skills and experienceswhich at the same time makes it possible to stand out from the rest of the professionals, generates confidence in potential clients and contributes to the sale of the services offered.

Define your services

It is true that you can be multifaceted and perform in various functions, but sometimes specialization is a good way to promote yourself to your customers. Although many believe that it is based solely on creating accounts on the main social networks and generating current content, the functions go a little further.

Who manages a social network must listen to the audience, respond to their concerns, monitor the effect of campaigns, analyze the reach of publicationscreate graphics, take pictures and upload attractive content.

Find clients or have them find you

Especially in the newer pros, clients don’t go to them, but must look for them until you find them. Once you have your portfolio, whether it’s on a blog, social networks or in any format, it’s time to promote yourself so that others know what you do.

A widely used option that gives results is apply on websites where the services are offered. There, by posting your experience you will arouse interest and little by little you will reach a good number of people. Another way is to directly offer services to recognized companies or ventures where you can leave your resume.

Best platforms to learn social media management

Learning to manage social networks like the experts do is possible if you take a good study planeither in an online course with well-known platforms or in a specialized career.

Here you will get websites that will help you achieve this goal:

hootsuite.com

This portal is one of the main references when it comes to managing different social networks, both free with limited plans and professionally paying a fee, but it also has studies to expand knowledge. there you can learn strategy, content, optimization, research and network monetization.

One of the most named courses is social media marketing, which studies the basic fundamentals that every community manager must know to achieve the objectives of their brand. You can take it from the certifications and courses section.

Tutellus.com

Hundreds of teachers offer their courses on this online platform at low cost, awarding certification upon completion. There are about 50,000 courses on different topics, including the management of social networks, and there are also free tutorials. Some of those that stand out are Digital Marketing: how to grow business or Social Business Strategy: Build a 2.0 company. When entering the portal, log in with a social network and access the library with thousands of online courses.

Domestika.org

This well-known platform for paid courses offers the possibility of train in the management of social networks at various levels. There is permanently discounts that can reach up to 75% as the case may be, being able to choose among those that have the best rating by users.

capacity on Instagram management strategiescommunication formats in social networks, introduction to TikTok for creatives or development of a plan for digital media are some of the topics that are developed in Domestika from the hands of experts.

Crehana.com

One of the courses to manage social networks that is offered on this platform is that of Social networks from scratch: Achieve digital success which has 59 classes which can be accessed unlimitedly. You start with the basic level and at the end you will be able to create a complete marketing strategy.

One of the striking elements is the knowledge of The advantages of advertising on social networks and what to know before creating any type of content regardless of the medium you use to reach your audience.

Udemy.com

To be successful in managing a social network, it is necessary to know how it works., scope and methods to generate content of interest. One of the courses promoted on this platform is online marketing and social media from scratch. Over there the way of working on Linkedin, Facebook Ads, Google Ads or YouTube is addressedindicating the way to make them a professional design and gain organic traffic.

Platzi.com

The basic course offered in this portal invites students to manage social networks like a professional, executing digital strategies and programming publications on various platforms, generating content that captivates the audience. There are 27 hours of content divided into 5 hours of theory and the rest practical. Has more advanced plans for follow the professionalization or for users who already have a previous level of training. The Community Manager is one of the many that are offered.

CoderHouse.com

For the nine-week course and a total of 18 Community Manager & Advertising classes, what is required is a desire to learn. The talks are online and live so you will need a good internet connection. One of the main points to develop is the creation of a digital marketing plan.

But also content strategies for two of the main social networks currently used as they are Facebook and Instagram. Training can be paid in installments and they give you a trial of two classes so you can decide if you like the format.

IM.education

Another alternative for training is the Social Media Strategist and Community Manager course in which all the tools to develop digital strategies are discovered aimed at making social networks more competitive. The plan is made up of six modules. It is one of the High Performance Programs offered by this digital commerce school to help users take wise decisions when buying and that along with it the brand has a sustained growth.

LearnFree.com

Several completely free social networking courses are made visible on this site, encompassed in the profiles of Marketing, Advertising and Communication. The good news is that the contents come from universities that offer them freely and here they are grouped in one place. Some of the tutorials that are found are the following: tricks for Instagram and Facebook stories, improve positioning in Youtube in addition to another content marketing.

Best platforms to find money as a Community Manager

Once do the proper preparation It’s time to look for a job.

Here are the main platforms available to apply, which are reliable and have been around for a long time:

infojobs.net

It is one of the best known portals to find work online. Hundreds of professionals looking for a job come to leave their profiles as well as human resources personnel from companies to fill some vacancies. One of the recommendations is create a resume that makes you visible, so every time you apply for a position the managers will be able to see your professional experience. In the control panel you will be able to analyze the effect that your proposal has had on those who see it.

Domestika.org

In the jobs section of this organization you can apply for any of the available positions. Every month job offers are published looking for social media managersFor this, one of the requirements is to be creative and original. You can create your own ad for promote yourself in the area in which you work, showing with examples what you are capable of doing. It is one of the most used to find a remote job.

TechnoEmpleo.com

On the home page it is reported that thousands of offers are available and that Nearly 26,000 companies have searched for the right employee on this platform which specializes in IT and telecommunications, with a strong emphasis on 2.0 professions, which includes the management of social networks.

When registering, you can create a profile as a candidate or company, then you can view it either from the portal or through the mobile application. This way you will get in touch with individuals and companies that are looking for a specialist in social networks.

Employ.com

If you live in Spain, this is an initiative developed by the Ministry of Labor of this country to help those who are looking for a job to find it easily and effectively. It can be applied according to the level of studies and the experience acquired. There are times when you are redirected to an original ad that comes from another portal where they are looking for someone who has the characteristics that you show in your profile.

Workana.com

This is a platform specifically for freelancers in which Hundreds of projects can be completed. You must register and then log in frequently so that you know the companies that are looking for personnel. The fees you will receive are protected and thus scams are avoided. Hundreds of proposals are published there every day in search of qualified professionals to assign them. You will interact directly with the interested party and you will reach a convenient agreement for both.

LinkedIn.com

This is an essential digital medium for professionals who are looking for a job in any area, including social media management. Although it was used as a meeting place, now companies post ads for available jobs. It is important to have the well designed and updated profile. Simply by browsing the portal, you will receive suggestions that match the characteristics described, and you will also be able to carry out a direct search for the job that interests you.

EmploymentMarketing.com

As its name indicates, here you will get jobs specifically related to digital marketing and all its specialties, including Community Managers, Social Media Managers and Content Managers. One recommendation is to visit their portal and be aware of the latest news.

In addition, the web contains a series of guiding articles that teach how to make the search more effective. in the browser you can choose the region you are in and the category in which you want to look for a job.

BeBee.com

If you are looking for a job, here you will find one depending on your location, uniting some 11 million people in the world with the possibility of adapting the language. Specifically in digital marketing you can find several interesting proposals. In the search engine you can access the offers according to the category and also you can consult a blog in English and Spanish in which tips and news are given. In accordance with the growth that you have, the greater the contacts achieved.

Indeed.com

This site was born in 2004 in the United States and has grown to meet available in 28 languages ​​in more than 50 countries with 200 million visitors a month. Candidates can apply through the portal and leave a resume to offer their services. It is considered one of the best portals to get a job because of its ease, for the variety of results it produces and because it has its own offers. You can also create a keyword or filter by location.

ElEmpleo.com

Hundreds of jobs are displayed on the main portal related to digital marketing. This platform has more than 20 years online and has established itself as one of the proposals to get a job. registered users They have a series of filters according to different functions. On the other hand, you have the possibility of publishing the first job offer free of charge. It is very simple and easy to handle.

In your hands you have the best tools both to train yourself and to start working. The desire to learn and the training you obtain will allow you to make your way in the world of digital marketing and help your clients better reach their audiences.