For several years, the Internet have been transformed into one of the main routes or "platforms" that exist to set up a business and extend it to the point of earning money to make a living from it. Therefore, today, many social networks are the ideal windows to promote yourself online, from different available alternatives.
One of these alternatives, is based on making videos and making a profit from them. Being this, an activity completely supported by the famous video platform of Google, that is to say, by YouTube. Taking into account that, through this social network, it is possible to earn money in many ways.
Therefore, it is worth knowing what are the main monetization models that YouTube supports plus, learn to handle the best concepts that there are to earn profits by uploading videos on this site, easily. Which, we will explain to you below.
What are the main YouTube monetization models?
Directly, the video platform of Google offers several options for content creators, so that they can monetize their channel. However, although much is said about such monetization models, in reality many users do not know which are the main ones that the social network accepts.
Consequently, it is important to point out each and every one of the forms of monetization that YT allows directly to those people who have a channel within the platform:
Advertising
Both in Youtube as in many other applications, this is one of the most used models to monetize the exposed content and earn money through it. In view of the fact that, through advertising, return on investment can be recovered quickly and, in addition, it allows to obtain benefits around the number of clicks (CPC) or by the number of exposures (CPI or CPM).
In this sense, it is about the most automated way to earn money in this social network. Since, content creators only have to activate monetization in Youtube and choose the type of ads you want to displayAfter that, the same platform will take care of the rest. However, it can in an intrusive way attack the privacy of the user and is rated as annoying.
Private subscriptions
Another of the most recognized solutions to monetize a channel of Youtube, it is through private subscriptions and with the help of your viewers. Because, with the tool "Members of the Channel", users will have to pay a monthly fee (of around 4.99 euros) to access posts only for subscribed members, get new badges and emojis.
In addition to that, through private subscriptions, viewers who decide to enter will be able to count on personalized benefits that content creators do (such as, for example, exclusive videos, live broadcasts, bonus content, etc.). But, in order to use this monetization model, the channel must exceed 100,000 subscribers.
Sponsorships
One of the classic formulas for generating income in the business world, without a doubt, they are sponsorships. So, even though it has existed long before the invention of the Internet, is a monetization model that has been adapted to many websites and among them is Youtube.
Thus, in this case, it is of great importance both the quantity and the quality of the sponsors you find, because of that your income and the power your brand takes on the platform will depend. Valuing that, to attract sponsors, you must focus on provide quality content, optimize the design of your channel and increase your activity or visibility on social networks. In other words, you must actively seek your sponsorships.
Now, the fundamental aspect for a sponsor to be interested in a YouTube channel, lies in the audience of this (either due to their age, gender or location) and also in which the creator or the contents serve to publicize the sponsor's product or service. Therefore, sponsored videos (totally or partially) can be made to showcase a brand. Which it's, It is called "Influencer marketing".
Merchandising
From Youtube, it is possible to sell your own items directly from your channel. Which means that, you can offer "official merchandising" through a specific section with great visibility, with the aim of generating more income. To do this, the platform helps you choose among more than 20 merchandising products in conjunction with many companies and allows you to customize them to promote them on a shelf on your channel.
Basically, these products are t-shirts, mugs, phone cases, utilities, etc.. This means that the same platform offers you the facility to grow and earn money to live on it, easily. Taking into account that, the same creator can choose the sale price with a certain additional benefit.
Membership
As another monetization model, Youtube too allows to resort to affiliation through third parties. In other words, through other companies or platforms that establish monetization systems applied to YT, content creators will be able to earn money. Basically, in the case of a formula in which the owner of the channel commissions for the sales achieved with their videos.
Thus, the affiliation model consists of providing the audience with a series of links to products, in order that said users make a certain purchase from there. These being, some special links that remain associated with the YouTube channel and are tracked by the associated platform.
Super Chat
So far this is one of the newest forms of monetization on YouTube, thus being an effective option for the economic exploitation of a channel on said platform. In this sense, it consists of a function that it is enabled on all channels that are already monetized, but only in some countries (Spain is admitted). Thus, it is classified as a tool that has the ability to provide greater visibility to followers who want to be known in exchange for a fee.
Since anyone who is witnessing a live broadcast from a certain content creator, you can buy a Super Chat to make your message stand out in the video. Subscribers to this official monetization model in Youtube, have the ability to make their messages are distinguished above the rest, in live broadcasts. Considering that, if there are several users who are paying to highlight their messages, those who have canceled will be accentuated more money voluntarily.
Learn step by step how to make money with YouTube videos
Once the main official ways to monetize a channel of Youtube, it is time to know how to use each of them or, learn step by step to earn money using one of these models.
Therefore, below, we explain what you should do when choosing any of the following monetization systems:
Affiliate Marketing
As we mentioned before, affiliate marketing on YouTube is based on making money through third-party platforms when making sales or establishing subscriptions, thus obtaining a commission. Among these platforms, the most recognized of the moment, are: Amazon, AliExpress, Clickbank, Hotmart, etc. Consequently, this monetization system revolves around affiliate links and personalized promo codes that are provided by the same company (by Amazon, for example).
In this way, the linked company will know from which website the user who has made a purchase comes from and thus, will proceed to assign its corresponding commission to the user of the YouTube channel (or the affiliate). Therefore, the content creator must include affiliate links and promotional codes in the description of your videos in order to promote sales. Considering that, if the viewer buys within a maximum period established (usually between 1 and 30 days), the affiliate will receive a fixed profit.
In this sense, it is important that the YouTuber issue certain notices to your followers and encourage them to visit those brands or companies with which you are affiliated, so that the user accesses the indicated website from the video itself. Because, if the person enters the product website directly without going through these links, the sale or subscription will not be associated with the affiliate's YT channel.
YouTube sales
In addition to promoting Merchandising on YouTube, you can also choose promote and sell your own infoproducts through this video platform. In general, these types of products are based on online courses and provide notable advantages to users, since they fit into various themes, support a highly automated sale and thus, they scale perfectly. In addition, it should be noted that the infoproducts are 100% digital items that facilitate its distribution completely.
Luckily, they cancel the logistics costs for thus having greater benefits translated into savings of money, time and effort. Valuing that, apart from that, the difference in effort from selling 10 to selling 1000 products is not really remarkable. Now, in addition to online courses, you can also promote and sell from your YouTube channel, other info products such as: electronic books or ebooks, audiobooks, autoresponders, live webinars, mentoring, etc..
Obtaining referrals
When a system of earning money from referrals is signed, allusion is made to all those users who They register on a certain web page at the request or recommendation of another person. Thus, the moment they join, they begin to be part of the network of guests of this last person and that person, in turn, will be their tutor. That is why, thanks to this link, you can earn money for referrals, thanks to the activity of all the people you invite and, also, for the recommended ones of those guests.
So that, your earnings can increase considerably, if your referral network also increases. In that sense, there are many platforms that give you money for referring people and YouTube can be one of them, indirectly. Since, if you create a community in this social network and recommend to those users that they be your referrals on other websites, you will have the possibility to earn much more money than in a YT channel focused on advertising and views, only.
Therefore, it will be appropriate to locate those online platforms in which you can earn profits as a sponsor by referring or inviting other people through your YouTube channel. Taking into account that some of the most reliable are: TradeTracker, Opinion Bureau and Android apps They pay for ad clicks and downloads. Taking into account that, there are many scam platforms that offer to obtain quick money.
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Influencer Marketing
If you have a large community around you on the video platform, You also have the possibility to sell advertising as an influencer or use the benefits of the famous "influencer marketing". Since, in this social network, direct collaboration with brands by the YouTubers, because it is a model that fits very well with audiovisual content sites.
Consequently, thanks to YT is an online medium that allows you to connect widely with your audience, it is ideal to increase your audience's trust in you and with this, to be able to influence their decision-making so that are inclined to choose the brands you are promoting in exchange for financial gain. Now, there are many ways to use the influencer marketing on this video platform from Google.
Next, we mention the most optimal of all so that you can put them into practice:
- Sponsorships: As we indicated in the first section of the post, sponsorships are a monetization model accepted by Youtube and it has taken great power. Which, It is used in podcasts with a small wedge of the mark at the beginning, during or at the end of the audio.
- Merchandising: In this case, the influencer will choose display a brand's clothing, accessories or supplements, strategically. That is to say, through the video in Youtube, will promote the company in question so that its articles are seen casually and thus, get the attention of the public.
- Product placement: In this case, brands focus on paying the YouTuber to directly show their products. Either from a tutorial of use, an analysis of the product or a sample of its quality.
- Collaborations in events: In this case, the influencer will take care of increasing the audience in a certain event and, in addition, you can help and collaborate with your presence, making a talk or conducting interviews with the guests.
- Brand consulting: Of a YouTuber, the owner of the channel will become a consultant for the brand he is promoting, with the aim of improve your products or services based on the influencer's knowledge of his followers and the opinions he receives.
Premium content
It is a tactic that is based on private subscriptions and, specifically, consists of create personalized premium subscriptions in which you promise to share higher value or more exclusive content with your audience, as long as it pays to be part of your channel. In other words, basically it's about monetizing your videos on YouTube.
One of these types of monetization models, is identified as "YouTube memberships" and are characterized by showing the button "Join" that appears next to the channel button to subscribe. Which, as we mentioned earlier, accepts a payment level of up to 4.99 euros And so, subscribers will watch exclusive videos, enjoy extra content and get new badges or emojis. On the other hand, there is also the alternative of Crowdfunding on YouTube via Patreon which is a website for creative projects.
Thus, the system is based on the concept of donations and offers surprising results. As, users can estimate the minimum income to be acquired by their fans. In this way, the followers of the authors will be able to access a variety of privileges that are at their disposal, just by making a periodic payment through Patreon. Considering that, depending on the content, several access levels or tiers can be established that manage to adapt to all user pockets.