How to know and analyze the statistics of my Gmail emails? step by step guide

For Gmail users who use this platform professionally, it is necessary to have one graphic description of your mail server activityfor the purpose of keeping records of activity.

Fortunately, Gmail has the option to show all account usage statisticswhich includes an accurate count of the number of items in each folder, among many other useful data.

In the next few paragraphs, you will learn everything you need to know about accessing Gmail usage statistics, their content and the benefit you can get from them to boost your business.

What are Gmail email statistics and why is it important to review them?

Is about a summary analysis of all activity on your Gmail account within a set period of time. Its objective is to offer the user a detailed report of the movements made.

Among the data that can be found in a statistical review of a post office account, we can mention:

• Number of emails sent.
• Number of received emails.
• conversations of Chat.
• Hours sending and receiving mail.
• Time of response.
• Days of increased activity.

These are very general points and therefore may vary depending on which method is usedand it is that, for the statistical analysis of the activity of a Gmail account, we can find a wide variety of own and external tools. Email statistics play a crucial role in email marketing studiessince they allow companies to have a clear description of the quality of their contacts through the quantification of emails sent and received

In addition, it also allows evaluate the number of times your emails were returned to the sender due to an error, or reported as spam, providing a measure of the reception of your emails.

Learn step by step how to access the statistics of your Gmail account easily and quickly

The Gmail usage statistics can be quantified and extracted through a wide variety of tools, both official and unofficial.

Now, you will learn how to check your activity in Gmail through three safe and proven tools:

with Workspace

Google Workspace offers its users all the tools labor management that they may need, so from your own Gmail account you can check the usage statistics of your email.

To access these metrics, you just have to enter the data and personalization section of your Google account, from where you can find data from all the Google apps you use, as follows:

• Open your Gmail account in your browser.
• click on profile picture in the upper right corner.
• Choose “Manage your Google account”.

• click in section “Data and privacy”.
• swipe down up section “Data from the apps and services you use.”

• click again in “Apps and services”.

• Swipe until you find the data presented from Gmailyou will have the option to download them if you wish.

Google Workspace only presents this data about your mail app, although previously it used to include more content, such as the number of emails sent per month, and the recipients of these emails. However, for some time, gmail no longer offers these metrics in your mail usage data, so that we can only see in a general way the performance of our email account.

With email analytics

It is an easily accessible web page that offers detailed usage analysis of your Gmail account. Although the application is paid, it allows access to all the benefits with a 14-day free trial. The analysis of email analytics provides a detailed report of various categories of use of your email account.

These categories are:

• Post Sent.
• Post received.
• conversations active.
• post office in SPAM.
• average of words by email
• Graph of data.

The web application allows the analysis of data of up to three years, but the trial version will only give you information about the last seven days of activity. However, the test grants access to filters that offer a more detailed analysis with more precise information.

To use this web application, be guided by the following procedure:

• enter to the website of email analytics.

• click on the button to start the trial period.

• Enter the gmail mail details that you want to study.
• Grant the permissions requested access.
• You accept the terms and conditions.

When performing the first analysis, the waiting period will be from one to ten minutes depending on how much information is collected. After the analysis is complete, the Analytics work tray will update, displaying the analysis you just ran.

We teach you the most important metrics of your email and how to interpret them like an expert

Gmail mail metrics analysis is a must for telecommuters, because these users require a productivity measurement when using tools like Gmail. By studying mail statistics, it is necessary to keep in mind what data you will find, and how to know how to interpret them correctlywith the aim of using the information to improve productivity and polish any imperfections in the work.

Go for it:

Received emails

The information of the emails received over a certain period of time is one of the most important points in which to base when designing marketing strategies through your email. These dates They allow to measure the response of the public to an advertising campaign over a certain period of time.thus allowing the effectiveness of said campaign to be measured and allows the necessary changes and improvements to be made.

Emails sent

The mailing allows the user to measure the productivity of the response team, whether these are automated or controlled by human personnel. It is one of the basic statistics of email marketing. As opposed to measuring campaign effectiveness, the count of messages sent allows you to measure the effectiveness of the company to keep up with the emails received.

chat

This is the measurement of instant conversations made. It is a statistical point that serves to measure the immediate response capacity of the campaign staff to the needs of potential customers. When instant chat data is analyzed, you can have another view of the effectiveness of the campaignwhich is complemented by the count of emails received to measure the public interest in the company.

Busiest days

In this point, an analysis of the content of all mail folders is performedseparating them by days to measure the volume of activity during the time you select. This allows us to see which days were most active in terms of email contacts, which makes it easier for us to establish customer contact trends, and to optimize strategies based on the days with the greatest movement.

Number of items in each folder

The volume of items in mail folders offers a statistical overview of the behavior of the Gmail account, on which a strategy can be designed to cover weaknesses and improve care. Depending on which folder has more content, both the effectiveness of a campaign and the effectiveness of response methods can be determined.

List of the best tools to know the metrics of your email Gmail

In addition to the pages and applications offered by Googlethere are several tools that allow the management and analysis of data on the use of your Gmail email accountwhich we can access with the same ease.

Let’s see below:

Adobe Analytics

It is one of the best tools when it comes to website analysis. It offers great ease of use thanks to its intuitive interface with customizable panels that allow the integration of social network metrics. Analytics is widely used by companies to manage the productivity of their email campaigns. This tool is available in the paid version of the Adobe Marketing Cloud tool.

SEMrush.com

It is one of the most popular data measurement tools out there. as an alternative to Google Analytics. It has a paid version, much more recommended than its free version, which is quite limited, although it allows to see the bases of the operation of the tool. It offers a fast, detailed and precise analysis of the data of the web page by simply entering the URL of the web page. It has the advantage of being very easy to use, which allows the user to locate their data in a very simple way.

MailRelay.com

It is a business email management tool that offers very interesting benefits for Gmail campaigns, in addition to the delivery of results statistics. MailRelay’s website allows you to create a free account that will give your email campaign a big boost, save you time on work and offer accurate measurements of results.