How to make money on Facebook taking advantage of all the tools offered by the great social network? step by step guide

One of the tools par excellence to reach the masses with your products and services is Facebookwhich according to various studies brings together nearly 2,500 million subscribers in the worldranging from children and adolescents to the elderly.

Not only a high percentage of the world’s population you have a Facebook account, but the platform allows you to choose the audience you want to reach and thus segment the advertisements. Therefore, if you have perseverance, interest and dedication you can earn a good income properly managing your page on this social network.

The idea of ​​this course is show you the tools you have available to make money with Facebookthe amount you can generate, how it differs from other social networks and ways to manage a Fan Page as the professionals do in an easy and simple way.

How much money can you earn on Facebook?

The money you can earn each month it will depend on the monetization strategy you use as well as the size of your community, the scope of the content and the value of your publications. Based on this, you can generate from a few cents to hundreds of euros. Nevertheless, In order to withdraw you must accumulate at least €100.

To cite an example, if you post a video and it accumulates 1,000 views you can earn up to 3 euros, although that can vary according to the type of ad. Another way to generate is by accumulating stars, each one equals €0.01, but to withdraw must also accumulate a set minimum.

Facebook vs YouTube Which is better to monetize videos?

Each of the brands has its advantages, so the ideal is to use them to develop a good strategy that encompasses the largest number of followers. Of course, the best thing is to create original content for both, taking into account the audience that follows you, In the case of Facebook, it has the advantage of automatic video playback, which forces you to watch for at least a few seconds and arouse the visitor’s curiosity. High interaction is also achieved, with more likes, comments and shares.

Finally, it must include platform algorithm, that the more views the video has, it becomes more popular and therefore has greater visibility. On your side, Youtube being the preferred video platform generates organic trafficrevenue is earned by monetizing them and the content is kept for years, unless the creator decides delete or block it publicly.

A The recommendation of the specialists is that the long and serious contents guide them to Youtube while journalism, testimonials or quick tips, you can post immediate things on Facebook, so you will maintain a stable strategy and with good results.

Facebook vs Instagram vs TikTok Which one is better to make money making content?

To decide which of the three is the best, you have to analyze different aspects. We start with the scope. Instagram already has a billion accounts created, TikTok is over 800 million while Facebook You already read a little above that it has about 2,500 million users. Until now, in Tiktok there is no specific quota of what each user is paid for monetizationbut it is ensured that you have to have at least a million views to earn about 40 euros.

However, there is the possibility of receiving gifts, especially when live sessions are held. On Instagram, you will also add according to the number of followers you have. There is no direct payment from the company here either, but with a million followers you can earn up to 10 thousand euros. In many cases it can do with sponsorships, affiliate products or creating a personal store.

Here it is where Facebook is ahead by having its own advertising program, which depends on the number of followers and views, but payments go directly through the platform. So by making good content you could live from it comfortably.

Requirements to monetize content on Facebook

To earn money with Facebook it is necessary to comply with the requirements established by the company itself. You as a creator have the power to decide what type of advertising you do not want to appear in your content.

Here are the guidelines that Facebook establishes to be part of its monetization program:

• The Facebook page must have at least 10,000 followers.
• Posted videos must have at least 3 minutes and about 30,000 views in the last two months.
• Comply with the rules community and monetization.
• upload original content and unmodified from other sources.
• And finally verify that your country is enabled to enter Facebook monetization.

Learn how to make money with a fanpage on Facebook

To earn money online With Facebook, you have to put aside your personal profile and create a page where you have to add fans until you reach the ten thousand that the social network asks you to include you in the monetization program. There are several methods available, some of which you will find in this course.

If you join them, the way to generate resources will be greater:

Ads break in videos

Slabds Break are pauses that are inserted in the videos, before or during themto place advertising guidelines with which you start to earn some money.

The requirements to participate in this program are the following:

• To have created a Facebook page and that it has a minimum audience of 10,000 fans.
• 30,000 views of a video that lasts minimum 3 minutes.
• Comply strictly with all the rules established by Facebook.

To be part of the program, You must verify if you meet the requirements. If you are approved, you will have a control panel on your page where you can decide the types of advertising that your campaign can contain and have a preview of them. These will be located naturally and can be deactivated at the time the content creator wishes. What you need is access to “Creator Studio”then find the function “Monetization” followed by “Ad breaks”.

Sponsored content

On your page you can sell third-party items and get a commissionwhat is known as Affiliate Marketing. What you are going to do is publish a link of the company in which you register. It is recommended to look for the that best fits your profile and ads that are relevant to your followers. Every time someone clicks on the link you posted and buys the product, you will receive a commission.

The publicity must be accompanied by a photograph and from then on you must measure the reaction that your fans have. It is recommended to use it after you have 1,000 followers. Equally, you can promote people, companies or businesses that need to be known. Above all, small businesses seek spaces to emerge, which is why they are willing to pay for their advertising to be visible on pages with a good number of followers.

fan subscriptions

This program is based on fans finance their creators by making a monthly payment and receiving private benefits in return. If you have several followers who are committed to your project, the source of income can be quite generous.

When you meet the requirements to enter the program you will receive an invitation to your email or Facebook page. Then you must activate it and follow the remaining steps indicated by the server. Some of the exclusive content that sponsors should receive are videos, images, live broadcasts or original notes before the rest of the audience or in a particular way only to those who are willing to pay for them.

In-Stream Ads

These ads allow you to display advertising in video format. With its location, people can spend longer viewing the content, which allows you to display important information. All this guarantees a great viewing experience every few minutes. The ads are short, a maximum of 15 seconds, so creativity must be expressed quickly. With its use, the creators will receive a reward, which becomes an attraction to earn money.

Sell ​​products and services

This is one of the alternatives that you should take advantage of with your page: sell your own products digitally. There you can include an E-book that you have written, courses, guides, manuals, music or any other craft creation. Always remember to post a photo with some description of what you are offering.

In most cases, it is best to learn how to use a digital wallet to receive payments or contact buyers if you do it locally. It is important that you do not saturate your audience with these advertisements, but that you do so on a rotating basis among other relevant content.

Send traffic to your other projects

You probably have a blog affiliated with the Google AdSense advertising program. If on your page Facebook you have several fans you should take the opportunity to post content and direct them to your website. When people enter, they will see the ads and thus you will be earning money with it.

The only thing you have to do on the page of Facebook it is create links to the blog using a striking description inviting visitors to visit it. There are hundreds of creators using this method and they have significantly increased their visits per week and per month, resulting in better revenue.

Learn how to make money with a Facebook group

Unlike pages that are public and anyone can see their content, most of the groups are private, so in order to participate in them you must first be accepted. The latter are a good way to encourage audience participation and improve interaction, since notifications are received of the various activities that are carried out. Groups and pages can complement each other and the best thing is that in you can both make money.

In this part of the course you will learn how to get the most out of it and monetize it now:

With subscription groups

The subscriptions give the opportunity for followers to support the creators of the group with a monthly payment. One of the main offers is participation in an exclusive space in which information, videos or live chats are shared to answer questions. If they are small they lend themselves to having an intimate social experience.

To create a subscriber group, you must meet the following requirements:

• Have 10 thousand followers or 250 spectators frequently.
• In the last two monthshave at least 50,000 interactions in publications and more than 180,000 minutes in views of the generated content.

If you want to create one in your Facebook account, because you meet the requirements requested by the company, you must take the following steps:

• Sign in to “Creator Studio” on Facebook.
• Click on “Monetization” and then in “Fan Subscriptions”.
• Select which of the pages what do you want create a group by subscription.
• Enter the section “Edit Benefits” located at the bottom of the screen.
• Select the respective section to include a group by subscription.
• Name the group and to finish click on “Save”.

Once the above steps have been completed, the group will be created automatically and those who are subscribed will receive an invitation to join. You can perform the same functions as in any other of the Facebook groupssuch as moderating, personalizing or deleting, among other things.

With affiliate marketing

The first thing you should know that affiliate marketing is performance based, to that extent you will get the profits. There is a goal that must be met and once it is achieved, the reward is received. The commission you receive will depend on the site you are subscribed to and the number of people who buy using your link.

It is important that you carefully analyze what type of advertising you are going to include in your group. Many make a bad decision promoting things that have nothing to do with their profile, which leads to few or no people clicking on the links. For example, if your group is about health, it is likely that they will not be interested in computer topics or flights, to name a few cases.

Advertising and sponsorship

If you’re large group manager, of at least 25,000 subscribers, you can earn advertising revenue. What you should do is pin a post to the top and charge based on how long it will last thereit can be a week, fifteen days, a month or the term for which it is contracted.

Once you join the group, the ad will appear as pinned or featured, being the first post everyone who enters will see. You can also promote your own website or channel Youtube to generate organic traffic that will in turn be converted into revenue through other advertising programs.

Earn money managing the group

Every group requires a moderator or administrator and this takes time. Many people look for someone to take on these responsibilities and pay a certain amount to do so.. You can contact those who have groups huge and difficult to keep in order.

And if you don’t get paid for this feature, maybe you can do it without getting a salary but with the benefit of posting affiliate links, advertising or sponsorship, links to your blog among other things. With these privileges you will also generate additional money, if your group is not large enough to achieve it.