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If you want to enter a profitable business and invest little, we will show you how to make money with dropshipping You will need to pay attention to all the details that you will see below.
let’s talk about what is dropshipping, how does this business model work and what are the benefits what will you get To find out how much money can be made from dropshipping, check out the information we put together.
We will give you a guide to earn money on internet with dropshipping and find a niche to make your business profitable. Finally, we will show you a list with the best CMS to create your dropshipping store. Let’s start.
What is dropshipping?
Dropshipping is known as a business model in which the sale of this online store is made. The client enters the platform, chooses one or more products and then the requested item arrives at his home. The difference with other marketing techniques is that the seller, owner of the e-commerce, does not own the product at the time of saleyou have not yet purchased it from your supplier.
Once the payment is made, the dropshipper informs all the customer data to your supplier and this one is in charge of sending it to the indicated place. In this way, the custody of the merchandise is always in the hands of the supplier and the owner of the online store is only dedicated to selling, since he never comes into contact with the item sold.
How does dropshipping work?
The way dropshipping works is simple to understand:
- Online store owner promotes various products according to the needs it captured from the market. The price of each of these items includes the acquisition cost, in some cases also the freight, and the percentage of your profit.
- The customer enters the e-commerceattracted by the searches you made on Google or derived from SEM techniques and of SEO.
- Once the sale is made, within the online store, the buyer informs all his personal data and includes the address for the shipment of the product. This causes a notification to appear for the store owner.
- When you know the details of your sale, the dropshipper places the order of that same item to your supplier. To do this, you must enter a page, which is informed by your provider, and execute the purchase as any common customer.
- Within the information you have to detail in the purchase process, it is necessary that you write all the data of your client. Therefore, the supplier will send the item to the address of the person who entered the dropshipping online store and not that of their own buyer.
- Thanks to this process, the dropshipper does not need money or custody of the merchandise he sold, since all that risk is transferred to your supplier. The profit you will make will be the difference between the sale price, established in your online store, and the purchase price you paid to your supplier.
Benefits of dropshipping
Among the benefits that you will find in dropshipping, it is possible to mention the following:
- It is not necessary to have an initial investment great, since you will only need a good Internet connection and a computer or mobile with which you can create your e-commerce store.
- If you don’t have money to buy products, dropshipping is the ideal business model because you will have to purchase an item once you have received the money from your customer.
- The stock you handle is unlimited because you can choose a large number of suppliers that can deliver the good you want to sell.
- The cost of holding inventories is zero. which generates an important advantage in this business model. This means that you will not suffer losses or breakages due to handling, since this aspect will be handled by your supplier.
- The dispatch of the merchandise will be carried out by the supplier himself, which will save you money and focus only on the sale.
- Creating an online store is easy, so you will not need advanced knowledge of technology to post your own e-commerce project on the Internet.
- If the analysis of the product you want to sell does not work, you will be able to move to another sector or article without having economic losses, you just have to choose a new seller. This happens because you will not have stock and the risk will be suffered by your supplier.
How much money can be made from dropshipping?
The The amount of money you can earn from dropshipping depends on several factors.. Taking into account an estimate taken from real data, with this marketing model you can earn on average between €50 to €3000/month. These amounts can increase exponentially.
But for this you have to take into account:
- Prestige of the online store. The branding carried out in the brand is essential to generate trust and be recognized on the Internet.
- Specialization in certain products with a high degree of rotation.
- Creation of value content that demonstrate SEO techniques in Google searches.
- budget to promote the e-commerce store.
- correct choice of fashion products.
- providers with low prices.
- Good quality and reliable products. This will help avoid post-sale claims, which increases the prestige of the store brand.
- Participate in different niches profitable in the market.
Learn how to make money with dropshipping
We will show you below the step by step that you must take to make money with dropshipping.
Do not miss any detail:
choose your niche
The niche is a division of the market in which the people who are interested are found. in buying your products. Keep in mind, not every techie needs a wireless headset, nor does a 16-function mouse. So, if you are thinking of selling these products, It will be convenient for you to address those users who know the benefits of a mouse or who want one for gaming.
This means that, if we continue with the example, the market is technology, but not all the people who make up this sector need all the technological products. If you want to sell accessories for video games, you will have to sectorize your offer in those users who are looking for alternatives to progress in their games. When you do this division, you will have found the market niche within the technology sectora.
As you will have noticed, technology is not the only thing you can sellyou can also dropship for pet products, DIY, tools, and decorative objects, among many other categories. In each of them you must find something specific and then to know the needs of the clients that integrate them. Don’t forget to divide a niche into geographic zones and ages of buyer personas.
study your competition
Once you know the niche you want to targetyou must take into account your competitors.
You have to parse:
- Who he is the leader and why he is.
- How do they work market participants.
- how many competitors integrate the niche.
- What are supplemental products What does your business have? For example, if you sell coffee, you have to also analyze the companies that sell tea.
- Seniority and strategy that competitors use.
- Website style and design that the other vendors have.
Find providers
A key success factor in the dropshipping business is finding suppliers who store in their own warehouses the products you are going to sell and deliver them to your customers. For it it will be necessary to analyze some aspects that will help you choose well.
Check out:
- The first thing you should get is a list with all providers that sell the products you want to market.
- Then, you will have to do an analysis to know who is willing to deliver to your customers their products.
- Once you have a defined list, what you should do now is filter again to find out which are the companies that have better delivery services.
- At the same time, you have to analyze and highlight those providers that have good prices and the transportation cost is lower.
If you follow the above steps without making mistakes you will have a not very extensive list of providers, but sure. To this list you can further filter, since you have the option of choosing those companies that are close to the geographical area of your clients. There are different techniques to access a list of providers.
The most common is to analyze web pages, among which the following stand out:
- Alibaba
- aliexpress
- DealExtreme
- ChinaBrands
- Mini In The Box
Create your e-commerce
For create your e-commerce storeyou will have the possibility of choose different CMS platforms to meet your goal. For this reason, we will show you step by step what you must do to create your own studying using WordPress.
Look below:
- The first thing you will have to do is choose a domain name for your online store. The problem that you may have in this step is that it is likely that it is already registered, so you will have to find the one that is available in portals dedicated to the sale of domains. If you don’t know where to do it, we recommend that you enter to
https://www.dondominio.com/buscar/
Y register at MrDomain the most appropriate option for your commercial strategy. - after dominance, you will have to get a web hosting service. Hosting is a space in the cloud in which you are going to save your web page with all the modifications and customizations that you execute. Every time a customer enters, they access this site and can interact with it. There are a large number of hosting that you can choose from, so you should find the one that suits you best and purchase the service. For example, you can opt for Hostinger by going to
https://www.hostinger.com/
. - Then you’re going to have to enter the site with your trusted browser
https://wordpress.org/
. - Next, look for the blue button Download WordPress and click on it.
- Unzip the file on your computer and create a new folder to compress it again. This will prevent you from making mistakes on the server.
- Install the zip folder in hosting.
- Look for the option Extract and access all files.
- go to Databases and click on Create a new database.
- Generate a user for the database you just created and assign privileges necessary to be able to interact with it.
- Enter your trusted browser and enter the domain url of your e-commerce store.
- Continue with the steps that will be indicated I run the installation wizard.
- Enter the WordPress control panel or dashboard and verify that you access from the domain of your website.
Until now you have installed WordPress on your domain hosting. What you need to do now is customize the settings to choose themes and other settings.
The step by step you will have to do is:
- Inside the dashboard, move the left column until you find the tool Appearancethen click on it.
- Then go to Topics.
- click on Add new.
- When a list with all the themes is displayed you can choose one by clicking on it and checking if it is the one that really suits your online store. You will find free and paid themes, but as you are starting this process we recommend that you opt for a freemium format.
- Press on the button Install.
- Then select the option Activate.
- click on Personalize to make the modifications that you like the most and customize the theme to suit you.
What you have to do now is upload the content to your store. Please note that in wordpress the articles you upload are divided into two groups; Tickets Y pages. The former, also called posts, are those contents that are associated with tags and categories while the pages are fixed content or with few changes.
To create a post you will have to enter WordPress and then continue with this guide:
- Go to the left column and click on Tickets. As you do not have any post made, you will not see a list of the previous ones, but as you go through this section you will find all the entries that you are uploading or are in the folder Erasers.
- click on Add new. In this step you can generate categories and tags to maintain an orderly structure of your online store. if you don’t want to do it you can use a pluginwhich we explain after the topic pages.
- It is recommended that first you design the structure with the titles and subtitles and then start writing in each section.
- When you’re done you can add a title, select the post’s visibility, and choose whether to post it. immediately or schedule a time to do so.
- Also you can add a featured image by going to the lower right corner of the screen and selecting the link you will find.
- It is recommended for SEO incorporate images. You can do this by pressing the button at the top, called add mediawhich will take you to a gallery of images where you must upload them and place all the photos of your articles.
When you want to make a page you will have to access the dashboard and continue in this way:
- press on pageswhich you will find on the left margin.
- Then go to Add new and click on that option.
- What you should do now is execute the same steps that we mentioned in the Inputs section.
It is important for comply with current Internet regulations of the European community and the United States.
In addition, it is recommended to have at least one page for each of these sections:
- Privacy Policy.
- Cookies policy.
- Legal notices.
- Contact.
- About us.
- Cover or landing page.
Being an online sales page, it is essential that you incorporate a plugin that helps you maintain certain functions adapted to an ecommerce. In this case you must install WooCommerce with which you can sell your products more easily.
Look below:
- Access the WordPress dashboard and go to plugins.
- Then click Add new.
- Look in the bar, located in the upper right corner, WooCommerce.
- When you find this tool select it.
- Click the button Install Now.
- You will find a screen with information indicating that you are installing the plugin, so you must click on activate plugin.
- Now, you are going to have to install the essential pages to have a functional store. The ones you should choose are Store, Cart, Checkout and My Accountso you’re going to click Continue once you see them.
- On the screen Store location, you will have to complete a form indicating where your ecommerce is located, what currency you will use and its configuration. When you finish press on Continue.
- The next step It will help you to customize shipping and tax settings, so it is necessary that you pay attention to each choice you make because this can change the price of the sale.
- When you’re ready, select Continue to choose the payment method.
- Go back to the dashboard and press on Settings.
- Choose the tab Products and add all the information related to the unit of weight and if you want to enable opinion rating on reviews. Note that you can customize the stock and out of stock in this section.
- Then go to Checkout and select the payment methods and activate the discount coupons.
- in the tool Shipment You can include a calculator to know the cost of the shipments if the price that will remain after the freight.
- Finally, it will remain for you to customize the tabs accounts Y Email in which you can include relevant information to know the buyer’s data.
To create a product perform this process:
- Go to the desktop and click on Products.
- Then click on Add Product.
- Write the name of the productenter a description and add Photographs.
- Once finish click on the button located on the right of the screen, Post.
- It is important that in the product information add if you have a reduced price, discount coupons and any issue related to the tax burden.
- Whenever you want add a coupon login to WooCommerce and choose the tool coupons.
Promote your e-commerce
Promoting the online store is not an easy task because The success of your business will depend on this. You must keep in mind that the most important thing of all is to add a title to the product that is attractive to the customer, but also optimized for Google searches. For the latter, you must take into account SEO techniques. When you have all the content optimized you can start with your strategy to promote your online store.
You can use different techniques, the most efficient and used being the following:
- Know precisely which is the market in which you will move. This will help you to know the needs and desires that buyer personas have.
- Offer attractive discounts promoted in social networks that frequently use your target market.
- Hire advertising on Facebook and Instagram and sectors according to the age and geographical area of the buyers.
- Create alliances with influencers To talk about your online store or the products you offer in it, but so that your followers do not buy elsewhere, deliver a discount coupon with exclusive benefits.
- If you wish, you can hire sponsored articles on websites with authority to talk about your store.
- Use the model of affiliate marketing.
Define your customer acquisition strategies
The customer acquisition strategy is a process that is often not so easy or visible to those just starting out in dropshipping. For this reason, you must understand the market very well and know the biological, social and geographical characteristics of the people who make it up. This will give you a great idea to understand their needs and their interests. When you are clear about how the market moves, what you should do is divide it to keep a niche of it.
You can choose the age group that has the most people, the group of people that will best adapt to your product or the one that best suits you due to its geographical location. Defined the previous step, You must know your competition. There may be immovable and very strong market leaders or it is possible to find a niche in which no competitor stands out. When you know what this situation is like, you will be able to plan your price strategy, transport and any other benefit.
Once all the above points have been gathered, you will be in a position to start defining your customer acquisition strategy. The most advisable thing to do in these cases is to use:
- Ads on Facebook Ads.
- Forum posts of market interest.
- Participation in social networksuploading quality content that shows the solution to the needs of buyer personas.
Analyze your results
To analyze the results it is always important to have a strategy to compare them. For this reason, when you start with dropshipping you need to include a marketing program and a financial strategy to be able to compare your activities and be able to correct deviations.
Keep in mind that, when you start down this path, you are likely to make many mistakes, which should serve as experience so that you do not make them again. But you should not give up at the first drop, because the leaders of this marketing technique also had a hard time startinguntil they realized what is the beta of the market that they should follow.
How to find a niche for dropshipping?
One of the secrets of this business model is to find a niche for dropshipping to be profitable and that interest buyer personas. Although it is not an easy task, it is possible to accomplish this goal using some tools that will accurately detect which are the interesting sectors that can be attacked.
To become a successful dropshipper you have to use these platforms and methods:
KeywordTool.io
It is one of the top keyword research tools. In this portal it is used Google Autocomplete and Google Suggest to obtain keyword suggestions, with which you will know what users are looking for in Google. You can perform this process not only for Google, but also for YouTube, Amazon Y eBay, among other portals.
google trends
Is google native tool It will help you to know precisely the trends and the evolution of keywords that exist at a certain moment. Thanks to this you will have the possibility to quickly find out the topics of interest related selling products for your dropshipping store. With your browser enter the URL https://trends.google.com/trends/?geo=ES
and search for free with the bar at the top of the screen.
Google Ads Keyword Planner
Within Google’s advertising tool you will find the tab Advanced campaigns and within it a tool called keyword planner. This function will help you make your ad reach the correct target market, for this you should go to https://ads.google.com/intl/es-419_mx/home/tools/keyword-planner/
and then click Enter Keyword Planner.
Insights into market competition with Ubersuggest
With this seo tool you can know precisely what actions your competitors are taking. In addition, you will get suggestions on keywords related to your online store. If you want to enter your competitor’s URL, you’ll need to visit the site https://neilpatel.com/ubersuggest/
to receive the ideas that will help you to succeed.
similarweb.com
Sign in and you will know the ranking of the best companies that belong to your market segment. This will help you detect what strategies they use and why their actions are successful.
Best CMS to create your dropshipping store
CMS is a computer program that is used to manage the content of a platform. thanks to this tool you can manage, edit and control the operations carried out within your online store.
See below the best CMS to create a dropshipping store:
shopify.com
It is one of the most used platforms for the creation of online stores due to the ease offered by its intuitive tools. It has templates that can be adapted to the needs of any seller, it is already possible including intangible and physical items. You’ll find three types of payment plans to get your business online.
You can choose one standard or basic membership of €25/month, the Medium plan €67 per month or pay €250 per month for the Premium version. It is possible to see a list with the evolution of visits to the store and the sales made. In addition, it includes the recovery of abandoned carts, generating gift cards and calculating transportation costs from the supplier to the customer who made the purchase in the e-commerce store.
wordpress
It is the most used CMS on the Internet, It is estimated that more than half of today’s websites are managed by this content manager. This is due to the ease it offers to any user, with no experience in technology, or in the creation of online stores for dropshipping, to use all the tools.
With the installation of WooCommerce the task becomes even easier, since this plugin offers very practical and fast functions to upload products, program prices and customize payment methods, among other things. Download WordPress on your computer to start making money with dropshipping. To do this, you will have to go to https://wordpress.org/
and then press the button Get WordPress.
WooCommerce is not the only plugin you can downloadyou will find a large number of tools that They will help you with the SEO of your store. If you don’t know how to use any of them, don’t worry, because you will have a very large community that is willing to help you.
Wix.com
An interesting and easy to use alternative is Wix. It is a CMS that offers a design with correct visualization on all devices, that is, it offers in its over 500 pre-designed templates a responsive format. But this is not all, within the media library it is possible to use videos and images to place them in the store and generate more traffic. Dispose of the integration of social networks, an SSL certification and the possibility of adapting online payment methods.
If you want to create your own website like a true professional, you are going to have to press the button Begin on your site. You will then have the freedom to develop and design the entire dropshipping store in the way that suits you best. As with other content management programs, in wix You can choose between three memberships with monthly payments, which are Basic, Unlimited and VIP with a cost of €17, €25 and €35/month respectively.
shopware.com
The most prominent advantage that Shopware has is that it is an open source CMS, which translates as a program corrected by the users themselves. This means that, on this platform, you will find the tools that are most needed and their operation is optimized so that any entrepreneur who wants to open their own online store does not spend their time learning how to manage the generation process.
Currently there are more than 100,000 companies that have already chosen this software as their content manager. If you want to be part of this community, enter and click on Begin, located in the top corner of your screen. You can start with a free plan to discover all the benefits that the platform has and then you will have the possibility of opt for the Professional plan of €199/month or that of Companies, whose monthly cost is for organizations with large endowments.
mabisy.com
More than 50 thousand online stores have been created so far by this CMS. You can request a demo or let the team of professionals design your e-commerce for dropshipping. You will have more than 50 theme templates to use, according to your needs, which will help you make it more attractive and adapt it to the taste of your buyers.
Has an assistant that will help you customize your store without errors, you just have to choose one of the membership plans, which range from 0 to €169/month.
Best of all, when you sell, You will not have to pay a commission on your operation, unless you opt for the free plan. This means that if you really made a good Internet marketing strategy you can earn a lot of money, since you will have a very low sunk cost. But if you don’t know how it will go, you can choose the variable option with which you will pay only when you sell.
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