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Social networks have become one of the best options to do advertising your business or personal brandthat is how Instagram is part of the digital marketing strategy for one large number of companies and entrepreneurs. where through this social network all are published constantly your products and services.
One of the main rules or objectives of digital marketing in social networks is that users can publish consistently. This will allow them to have a proper contact with the public so that they can know your products, services or brand. However, one of the biggest problems with this is being able to post constantly.
Taking into account that for time issues In many cases it is practically Impossible to be publishing every momentthere are tools that will help you schedule content on the social network. That is why here we are going to teach you how to how to maintain a frequency in your postsfor this, follow in detail everything that we will teach you below.
Why is it important to maintain a frequency of publications on Instagram?
If you want to apply a Social Media Marketing Strategyit is very important that you comply with some fundamentalsas are the objectives you want to achieve, the content you want to publish and the number of times you want your message to reach the public. You should keep in mind that all social networks work your wayso each one impact differently with his followers.
In the case of Instagram the impact with the public occurs directly with each of the publications, so that the frequency of the publication It’s very important. However, you must bear in mind that it is useless to do 15 publications in a single day and in the following days you do not publish againas this will make your followers simply don’t come back to you watch.
For this it is essential that all your publications are daily and constantthese will help you the interaction with your followers is very goodwhich will allow you to know your brand, products or services. That is why when working with social networks it is necessary to have one organization that allows to produce constant content and the best way to achieve it is using a tool to schedule posts within the social network.
Learn step by step how to schedule content and not stop posting on Instagram
Surely you found it interesting to be able to schedule instagram posts and so have one greater interaction with all your followers at all times. That is why below we are going to teach you how to carry out this procedure step by step for both your personal and business account.
To do this, follow each of the processes that we will teach you in detail:
Personal account
if you have one instagram account and by lack of time you can not post constantly, then you will be able to do it through a tool programmed for it.
In this case, you need to follow each of the steps that we will teach you below:
Add your profile to the social media management platform
For this procedure we will work with the tool “Hoot Suite” with which you can schedule your instagram posts.
To do this, follow each of these steps:
- Login to your account hoot-suite Y access your control panel.
- There click on the your profile icon located in the upper right corner of your screen.
- Now select the item “Manage social networks”.
- Then click on “+PrivateNetwork” located in the lower left corner of the control panel, there you should add your personal Instagram account.
- next thing will be enter your account access data.
Keep in mind that to carry out this process it is necessary that have notifications turned on in the Hootsuite mobile appas if you do not activate it you will receive an error message.
edit your post
Once the previous step is done, the following will be set your content schedule.
To do this, perform the following steps:
- Select the option of “New post”, In the list that appears, choose Instagram.
- next thing will be upload photo or video that you want to add to your social network, keep in mind that here you can also apply filters, edit, cutamong other editing tools.
- Write the description Of content.
- add the hashtags that you think necessary as well as labels and location.
Schedule the post
once you have it editedthe next thing is to click on “Schedule later”, there you will see a calendar where you must set the date you want it to be published.
Post
Finally, when the moment of publication arrives, you will receive a Hootsuite app notification where it will indicate that the content is about to be published, here you can review all the details and click on “Post”.
business account
if you have one commercial account of your main business or brandthen all the more reason you should start making use of one of programming toolssince this will allow you to have a more interaction with your followers and thus make known even more your products and services.
To do this, perform the following steps:
Add your company profile to the social media management platform
As in the previous case, we will also use Hootsuite.
To do this, perform the following steps:
- Select the your profile icon located in the upper right corner.
- The next thing is to select “Manage social networks”.
- Click on “+PrivateNetwork” located in the lower left corner of the control panel so you can add instagram account.
- Here you must select “instagram” and then click on “Connect with Instagram”.
- Now enter the data for log in to your profile.
- If you want enable direct publishing you must also add the associated Facebook page to your Hootsuite account.
Write each of your publications
The next thing will be to start loading each one of images or videos that you want to upload to the platform.
To do this, do the following:
- Click on “New Post” and select the social network Instagram.
- Now upload photo or video you want by applying the different editing tools that appear there.
- next thing will be write the description for your post and add the hashtags, tag and location what you wish.
- You may review your post to see how it is in the window that appears on the right side of your screen.
Schedule the post
Once edited you must schedule it to be published later, to do so select “Schedule for later”, here you must choose the day and time that you want to publish
wait for it to be published
Unlike personal account, here the publication will be done automaticallyso you just have to wait the day and time that you have selected for the image appears on your Instagram profile.
List of the best tools to schedule content on Instagram
As mentioned earlier in the post, there are many post scheduling tools that you can use in your different social networks as they are Instagram,Facebook,Twitter,LinkedIn,YouTube, among some others.
That is why below we show you the best tools you can use to program your content on the Instagram social network:
onlypult.com
The first tool that we present to you is about onlypult, it is available for pc Y smartphone, although it is its mobile version, it does not offer the best tools so far. In this way, with this program you will have the opportunity to schedule each of your posts in a very simple way, which will prevent you from having to waste time during the day making each of these publications.
To do this, you simply have to register at onlypult Y add each of your social networks, note that it allows you to add up to one total of 20 beads at the same time and organize posts by months, days, or weeks. Therefore, once this is done, you should simply start adding each of your images and videos. you can also add filters and many other editing tools.
In the case of this program, it will provide you with different hashtags what can you give him more volume to your imagebut you can also add your own hashtags if you wish. Among the main benefits of using this tool you will find that you can have a graph of growth of followers, the average of likes and comments, the best days, hours, among many other statistics.
SkedSocial.com
SkedSocial is another of the tools that you will be able to use from your computer, and with which you will have the opportunity to manage the publication time of each of your content on your different social networks. This is how here you can program each of your publications applying the different editing filters so that they are completely as you wish.
In order to organize the time to be published you will have a calendar that will allow you organize the time in which each of your content should appear, you can select weeks or months for it. this tool on-line works with social networks like Instagram, Facebook, Pinterest, Twitteramong other.
SkedSocial offers you different tools and functions that will help you make your experience much better, this is how you will have analytics data so you can see each one of your progress every week or monthand allows you a easy account switching in case you have several registered to publish in each of them.
Planoly.com
Planoly is another of the post scheduling tools that can be found currently available, it offers a large number of functions that will allow you to carry out this procedure in a simpler way, and thus help you achieve a more interaction with your followers. If you are doing digital marketing with your Instagram accountthen Planoly is one of your best options, since it is about a specific program to schedule Instagram posts.
With Planoly you will have the opportunity to program up to a maximum of 30 images of PNG and JPEG formats, with a maximum size of 8MG, where the recommendations the minimum resolution is 150 x 150 and the maximum is 1920 x 1080. With this program you will have the opportunity to choose the time and day so that these publications appear in your profile.
postcron.com
Postcron It has two versions, one free and one paid, it is worth mentioning that its free version is very limited so it may not be worth using. However, the opposite can be said of the paid versionwhich offers you a large number of functions when programming each of your publications on your different social networks, such as Instagram, Facebook, LinkedIn, Pinterest, Google + and Twitter.
This type of tool is ideal for those users who have a large number of content to publish, so uploading each of those files can take a lot of time. Therefore, with Postcron you will have the opportunity to program each of them according to the day and time what do you want to publishthis will allow you to forget about upload content to your account.
As if that were not enough, in the paid version you will have the opportunity to add your own logo or watermark, this way you can upload 100% original content. In this way, you can start using this program to manage your Instagram accounts and so get one increased interaction with the public.
hootsuite.com
Finally, we present you hootsuite, one of the most commonly used tools for schedule your instagram posts and this way ensure frequent contact with each of your followers, which will allow you to publicize your own brand even more. Like Postcron also has a free and paid version.
In the case of the free version you will also find very good and interesting functions, which is why it is a very good alternative to start with it. With this version you will have the opportunity to schedule up to 30 posts once and in 3 different social networks. To make use of hoot-suite you may download to your smartphone or simply access it from your computer, there you must register and then add your Insta account to start working with it.
Here you will not only have the opportunity to upload scheduled content by date and time, but you can also edit each of your images and videos, add tags, location and many other features that will allow your content to reach more and more people.
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