Over the years many strategies have been tried to do online marketing, but without a doubt one of the best tools to do it today, even if you don’t believe it, it is with the famous Messenger WhatsApp .
It is possible that when trying to do so we will find some obstacles and more if it is a business with a large flow of people and customers, since it is difficult to manage the masses with personalized messages without a way to automate > the processes that take us a long time.
That is why this section is made specifically for you to learn some very useful secrets and methods. As well as one or another program to perform true marketing with this tool.
Index:
Steps to perform Marketing on WhatsApp and batch using WhatsApp Excel
To be able to do true marketing on WhatsApp with this Excel method, you have to have a certain degree of superior ethics and morals, since it allows us to send personalized messages to an unlimited number of people without have all your consent, so to speak, this because it is not even necessary to have them registered in our agenda.
That is why we must have an exclusive purpose to use it and thus not incur faults against users, because this can lead to penalties and suspension of our account. To use the process we will need to get a special Excel macro for this. These are very easy to find on the Internet.
It should be noted that for the creation of such files, it is necessary to have at least a basic knowledge of HTML. For now, we will just explain the operation with a macro that we have achieved.
This file works easily with our contact database:
- For this we only need to open WhatsApp Web in the browser and then synchronize it with our team. We will do this from the mobile by entering the app and clicking on the button in the upper right where we will find «WhatsApp Web».
- Finally we scan the QR code that appears in the computer’s browser.
- Once this is done we will have the session synchronized, after that we can close the tab because it will not be useful for now.
Types of macros in Excel to send messages in bulk
It depends on the macro you download, it will look more or less like this:
Just simply put the name as we have registered to our contacts and press the «Send» button. This method has the disadvantage that we cannot create different messages for contacts, which means that we have to batch send the same information to everyone.
The second macro type that you can find on the Internet is the following, in this one if you can customize the messages more, but it is a bit more tedious when sending them .
The only thing you will have to do is fill in the following fields: names, country code, telephone number and finally the message to the person. This way the program will be in charge of structuring it according to the data provided.
The following example is this; is about dividing them into two groups, the first batch of contacts has a message and the second batch has another message. In this way we can create many more personalized without the need to have the contacts registered. This method is ideal for loading your company’s database and sending some information by this means.
After this the application will be in charge of creating the sending link automatically and we only have to execute them one by one to send them. Either way by WhatsApp or WhatsApp Web, what we recommend is to send you the link to your own WhatsApp by a personalized link that we will show you later and from there, execute each one to facilitate the work.
Download Excel Macros Template
How to create a WhatsApp link to start a conversation or send a message custom?
Now if what we want is to send personalized messages to people, without the need to have them registered or they have registered to you, is with this following method.
All you need is to access the WhatsApp API link: https://api.whatsapp.com/send?phone= accompanied by the country phone code, which in this example is +58 followed by the number, which in this case is a generic one with 10 zeros.
It should look something like this: https://api.whatsapp.com/send?phone=580000000000
With this we will be able to open a chat of a contact without even having it registered, and we will even be able to start a conversation with our own telephone number, which can be very useful to pass us some information to the mobile or from mobile to computer quickly. For this we just have to press «Message». But first we must start our session on WhatsApp Web .
How to create a broadcast list in WhatsApp and WhatsApp Web?
With a dissemination list is by far the best and safest method to do WhatsApp marketing, because we will have the advantage of being able to send messages to all the contacts we have without the need to create a group. In this way we will protect our contacts so that other users can see their profiles, as this can bother certain people.
Although has some disadvantages, and it is the fact that we will not be able to send personalized messages, but they will have to be a little more general and can only be received by those who are your contacts and that in turn those same ones are registered as contact.
But looking on the bright side, this protects us from being a spam producer, so with this our account cannot suffer any serious suspension or penalty.
- The first thing will be to open WhatsApp and click on the upper right button with the 3 points, where we must select “New broadcast”.
- In the second step we should only select the people who will receive the message.
- Later we will write the message and send it. By this means we will only be hosts and no one will be able to respond, only receive such information.
It should be noted that we can send messages of this type to a maximum of 256 people. In the extreme case of needing to send more people, we will have to create a second broadcast list.
Unfortunately with WhatsApp Web it is not currently possible to create a broadcast list, so what we will do if you need to send messages from it, will be to create that list with the mobile and in the comfort of our computer with the web session started, send the messages without any problem.
List of the best tools and programs to send WhatsApp messages more
Are you a business person or do you have a company and want to get great results? If so, you should know these software that we will mention below, they will help you achieve the sending of messages massive effectively.
WhatSender.net
It is a free professional marketing tool, we can access it from its official Whatsender.net page. It is excellent when sending messages to large numbers of contacts, that may well be customers, partners or employees.
It is a downloadable desktop program that allows us to attach the entire contact book of our WhatsApp account. In addition to this it supports loading database in various formats such as XLS, CVS and TXT, with which is fully compatible.
In turn accepts create personalized messages with multiple models to avoid being seen by developers such as Spam. With this we will have the possibility to fully manage the entire marketing campaign and schedule shipments to work with our clients’ schedules.
Whatsappmarketing.es
It is an excellent tool for sending mass messages, it can be accessed with the demo version from its official Whatsappmarketing.es page. Although it is a payment tool, it makes available to the user the best ways to do WhatsApp marketing.
It allows us to load a whole database of contacts to later send mass messages and make excellent campaigns to attract customers and keep them over time.
Without a doubt it is one of the safest when it comes to customer service, with the appropriate confidentiality protocols, which is very good for companies.
Sendbulkmessage
This is a Google Chrome extension developed by WhatsApp inc, which allows you to deploy an entire marketing campaign through promotions, customer service, offers, among other things, with fully personalized messages for An increase in conversion. Also available in it is the creation of message templates for each circumstance, and the creation of transmission lists to retain the audience.
It is a tool for entrepreneurs and entrepreneurs who need to maintain quality contact with their customers online. It is paid, but apparently it also has a free version although a bit limited.
FlockSend.com
A great marketing tool that offers an excellent security service for all the information we handle in it, with high levels of encryption and with the best servers to carry out an excellent campaign of our company.
This application particularly has a very good public opinion, and despite being paid is dominating in the area of marketing by WhatsApp. It has excellent plans and the service allows to overcome the competition in speed and lightness of shipments. It also allows you to send visual content such as images, posters and videos, which at the time of sales are crucial.
In the same way it stands out in the personalization of the message when it comes to serving the client, which in the long run is what generates the best result. We can easily find it on their official website Flocksend.com , we can try the free version to be sure after the payment plan we are going to choose.
WhatsOn
This is an elite service of the best you will find in the market, available in your language. It is a tool that is focused in every way to increase conversions and therefore the sales of your company.
You can upload your user database with Excel or link your WhatsApp accounts, to track your marketing strategy and customize all responses.
Then you can let the Bot do part of the work for you and lighten the load a bit leaving scheduled promotions, discounts, among other things, that will leave you freer to devote to a Better customer service. It is a payment tool highly recommended and you can purchase the license from this page Whatson.mybusiness-up.es