How to send mass emails from Gmail for your digital marketing campaigns? step by step guide

The high popularity of Gmail in the market makes it a powerful tool for digital marketing. This is a quick and convenient way to engage new customers and keep the ones you’ve already won happy. However, it is also you run the risk of your message ending up being classified as junk.

Keep in mind that Google’s platform was not specifically designed to send bulk emails and therefore it has a daily limit that must be respected, since this could irritate the reader and instead of attracting him, we will push him away.

In this grade we are going to learn the correct way to use Gmail for your digital marketing campaignsthe benefits of doing it with this platform and how to segment your audience so that your objective is achieved.

What are the benefits of using Gmail to carry out emailing campaigns?

Emailing campaigns, also known as mass mailings, consist of send messages promoting a product or service to a certain group of contacts. In this case, we have the authorization of the users to receive the information and some have previously subscribed. There are many ways to deliver these campaigns, one of them is using the services provided by Gmail.

Among the advantages of doing it with this platform are the following:

• It’s completely free: You will not have to pay anything to carry out a campaign or for each email sent, being a good option especially for small businesses.
• Creating an account is very easy: which allows anyone to do it in a short time.
• By the number of users Gmail has it is easier to reach a large number of people, effectively covering potential customers.
• Its interface is very easy to use: both to write the texts and to attach files that complement the message.
• You can track the reach of your campaign: such as the number of people who saw the message.
• You reach your audience quickly and directly: no matter where you are, making an immediate impact with information.
• You can schedule delivery times: just by placing the recipients and setting a time, the emails will go out automatically.

Learn step by step how to send bulk emails to all your contacts in Gmail easily and quickly

we have already seen the advantages of using Gmail to send mass emailsespecially for small and medium-sized companies as well as for personal enterprises that do not have a large budget.

Now we are going to show you how to do it in two ways, from the Gmail account and using a third-party tool:

natively

The process to do it directly from Gmail is very simplethere are only two elements to take into account: the maximum number of emails allowed per day is 500 and once you exceed it, you must wait 24 hours to send another.

The steps to follow are those:

• Sign in to your Gmail account.
• Press on the left on the button “Write”.

• click in “For” and a window opens with several options. choose between “My contacts” or “All contacts”.
• Now enter a subject for the email to send.
• Write the content and attach the files that go with your campaign.
• When everything is ready, click on the option “Send” either “Schedule shipment”.

• At the end your email will be sent to the number of contacts you have selected.

With an external tool

There are free and paid applications for sending bulk emails from Gmail. In this case we are going to do it using Mail Mergewhich allows us to send 1,500 personalized messages per day and with a report on the number of users who read it.

The way to use the application is as follows:

• Log in in your account Gmail.
• Download MailMerge accessing the Chrome Web Store and install the extension for the spreadsheet.
• Now, you must give the permission to the tool so that it can work without problems.

• Then a dialog than to close it you must click on the “x”.
• In the spreadsheet click on “Accessories”.

• Then in “Create Plugin Template” Y “Mail merge with attachments”.
• You will see created a spreadsheet with the main columns in which the names and email are indicatedalthough you can add the ones you think necessary.

• It’s time to import the affiliates, again click on “Accessories” followed by “Import contacts from Google” Y “Mail merge with attachments”.
• Select the emails and click “Import contacts”.
• The next step is to add an attachment. To do this, log in to “google drive” and upload the document you want to include in the email.
• After it loads, right-click on “Get link to share” and paste it into the spreadsheet so it can be shared. You can add a different link to each contact.
• You can too create a personalization columnin which you specify the gender or a certain greeting.

• Finally, you can plan the time and day the message will be sent. The function “scheduled date” It allows you to create a schedule for each email if you wish.

We teach you how to create groups and contact lists in Gmail to better segment your target audience in email marketing campaigns

The idea of ​​creating groups is that no contact is left out of the information you want to send. We could do it one by one, but it’s annoying, so it is better to group those who are going to write.

The steps to do so are as follows:

• Inside the Gmail accountenter the section “Contacts” located in the right sidebar.

• For create the group you can use the already saved contacts or add new ones.
• Now select all emails that you want to include in the group.
• After selecting, click the checkbox “Groups” that appears at the top and then in “Create new group”.

• Then you assign a name and click on “Save”.
• From now on you can access the group in the menu located on the left bar from your Gmail account.
• Equally, you can add new contacts and edit any information.

• To send an email, enter the group, click on the option “Mark all” Y “Send mail”, there will open the window that will allow you to write and attach files.

Tips to get more leads from emails for your emailing campaigns in Gmail

When we talk about capturing leads we mean getting contacts to strengthen our data; that you stop being an anonymous visitor and provide us with your data, having the possibility of monitoring it. This is one of the fundamental steps for the development of an effective digital marketing campaign.

To achieve the goal of getting leads and for users to be interested in receiving our messages, it is important to take into account the following tips:

Send quality content

People need to recognize that what they receive in their inbox has some practical value or is of interest to them, to achieve this you have to think about their needs and priorities. It is key that the messages are not only promotional, you can offer news of the sector in which you operate and current tips containing research developed by experts. Also, adding a share button so they can forward it to their family or friends will help increase the number of subscribers.

Offer free e-book

Books, manuals, guides, courses or tutorials are some of the things you can give to new subscribers. But we continue on the same wavelength as the previous point, that they be interesting content. Starting this way will open the door for you to sell other products or services in the future. Prepare your team to create content with good images and in the end you add a subscription form. The reader will be able to obtain the document in exchange for registering in a few seconds.

Serial articles and surveys

Choose a topic of interest and develop a round of articles that complement each other. Announce in a first text that it will be a series in which any number of questions will be answered. That generates expectation in the reader and they will surely want to know the content that will come in the next installments.

In the first saga, the menu of topics to be discussed in the following weeks or months can be presented. Besides, we recommend that you include a poll to see what your readers think, This will help you get to know them and improve your attention.

Sweepstakes and promotions for followers

This is a strategy that does not fail, who does not like to be given something. What you should be aware of is take the right approach to make the campaign work. Try not to have a single winner, so you will have more interest among readers for the chances of benefiting from the prize.

Secondly, It is convenient to create links so that the content can be shared on other social networks. One recommendation is: create a survey, but with the condition of registering to participate, that also helps to have new contacts.

Make use of social networks

Without a doubt, it is a wonderful way to gain leads. Create an image that invites you to subscribe to a social network or a blog. You can make calls for attention through a YouTube video that takes those interested to a page where they have to join. Through your networks, and very specifically a blog or web page, you can place content to download for freebut that to obtain it it is necessary to have a subscription in which the email address is included.

These are the best tools to send bulk emails on all platforms

To strengthen the digital marketing strategy of your company or business, it is necessary to have the appropriate tools, Beyond opting for a free option, you should look for a platform that does not limit you and helps you meet your expectations.

Here are three of them:

SendPulse.com

This application puts at your disposal more than a hundred different templates for the design of emails. It brings a tool to analyze the behavior of readers, which allows improving personalized attention. Prices are adjusted to budgets, offering various rates. One of the packets states that, If you have less than 500 subscribers, you can send 150 thousand emails per month for free. It has a good technical service and the highest plan costs 20 euros.

GetResponse.com

They ensure in their web profile that guarantee the delivery of 99% of the emails you send in your campaigns and offers design tools that fit the most demanding users. Among their proposals they offer access to nearly 1,000 iStock images without canceling anything additional. Two more aspects to note is that It allows the realization of webinars and has its landing page editor. The economic plan has a cost of 12 euros per month, but they offer many others.

MailRelay.com

This tool is very useful for those who are looking for a free tool with better features than Gmail or want a service at a good price. It has technical support that guides you once you start creating the account to configure it properly and there are plans from 24 euros onwards.

A very outstanding aspect is that in its free function it allows you to send 15,000 free emails if you have up to a maximum of 3,000 contacts, but they promise that if you follow them on their social networks, that number of emails can reach 75,000 during the month. Nothing bad!