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Instagram Shopping What is it, what is it for and how can you get the most out of it?

All companies know that a large number of clients are found on social networks that belong to the market niche that they are targeting. Because of this it is necessary create strategies to increase sales.

A good idea is to use native tools that are available in a few steps. This is the case of Instagram Shopping, which is a function of Instagram that allows you to sell products.

If you want to know what this is about, you can find it in the following paragraphs. We will explain the steps to activate Instagram Shopping and the best tricks that you should take advantage of this function.

What is Instagram Shopping and what is this tool for?

It is a tool that the social network offers and is aimed at companies so that they can publish products or services incorporating a price.. This allows users to visit their website using the browser Instagram. In this way, you can know the products in detail before making the online purchase and enter the payment method.

Businesses benefit Because they can more effectively reach the target market, open a new sales channel and therefore increase their income. While users are also favored because they can buy from the social network.

What are the best tools and functions that we have on Instagram Shopping?

The main function that you will have in Instagram Shopping is that you can offer the products directly to the consumer, without any intermediary. This is a good option for companies to increase sales and make their products better known., because it is not necessary for the user to follow the online store to appear on their stories trade publication.

You will have the possibility to add one or more photos with its price and information, which you can do in the way that suits you best, according to SEO positioning. This will also help you to get more visits in the account of Instagram and be more popular. Finally, when the transaction is carried out outside the social network, allows to increase the positioning in the SERP of the company blog, since it is in this place is where the commercial operation ends.

Learn step by step how to activate Instagram Shopping in your commercial account

To activate Instagram Shopping In your business account you must first have one. I mean, you should convert your personal account in a sales account.

When you have finished with these steps you should follow this guide to obtain an online store:

  • The first thing you should do is verify that you have latest version installed from the Instagram app.
  • Then you will have to have a fan page on Facebook. This will be necessary for you to do to integrate the list of products in the store. You must not forget that you will also have to have a website of your company and have made at least 9 posts in your account Instagram.
  • When you have all this ready you will have to open the application and go to Adjustments.
  • Find the option products and click on it.
  • Choose Product catalog.
  • Login the products you have available.
  • To end, tag the products you need, upload images and share the publication.

Instagram Shopping tricks to make the most of this function and sell more

Instagram Shopping tricks to make the most of this function and sell more

Pay attention to the following Instagram Shopping tricks because they will help you make the most of this tool and thus achieve higher sales:

Constantly update the catalog on Facebook

As we told you before, the catalog of your articles is kept in Facebook and you can relate it to Instagram. To be successful in the online store you will need the product list to be updated. That is all the items that appear in that list are what you actually have in stock.

Use fashion and latest trends

You should not forget that users of social networks, and especially of Instagram, they have a great consumer profile, so you will need to be updated on the latest trends in the market. This will help you to have more sales and offer the products that are really looking for the clients that you will find in the social network.

Label your posts

This is a fundamental tool that you must use in each of the stories that you upload to your feed. Do not forget that you will need to tag both the most popular accounts and your most loyal followers. With this you will be able to obtain greater visibility in the network and have more economic benefits.

Use stickers

Instagram allows you to use flashy stickers that you can include in your stories. Thus, try to establish a business strategy to make these charts interesting to customers.

Advertise on Facebook Ads

This will help you to get more traffic, since you can use the Facebook algorithm to find the public that is most interested in your products.

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