When you finish reading this article, we have dedicated to letting you know everything you need to know about the company page of LinkedIn, you will be convinced that this is the best place to publicize your brand.
Beyond that LinkedIn It already has more than 600 million users worldwide, the professional profile of the vast majority of them is even more important, which tells us a lot about the quality of the interlocutors with which your company will be communicating.
So we invite you to continue reading, since throughout our content you will find many benefitsthat you may not know about create a company page on the social network for professionals par excellence.
What is a LinkedIn company page and what is it for?
LinkedIn for Business is a platform dedicated to exclusive use between brands, through which the social network allows you to interact with all its members as a business organization. This means that your new page will be the image of your company on LinkedIn. One of the main doubts that arise in some who still do not have their company page LinkedIn, has to do with the universality Of the same.
In other words, they are not sure that the page can be viewed by all Internet users. The answer to this question is yes, all Internet users will have access to visit your page, which will serve your company or business for many things, among which we can name the desired visibility, something that in itself already makes it worth creating one.
Likewise, your company will be joining millions of them who already know how to fall behind or take a long time create your own company page in LinkedIn, is the equivalent, neither more nor less, of give advantages to competition. But that and more we will be announcing in the following sections, so we invite you to continue reading …
What are the advantages of having a company page on LinkedIn?
Explain the benefits that are achieved immediately after having created a page for the company in LinkedIn, is intimately associated with the benefits of belonging to the social network preferred by large companies and corporations worldwide. Of course, the above does not leave aside that the small and medium-sized companies, as well as many businesses and sole proprietorships.
Let's see how to take advantage of advantages such as those mentioned below:
It is the best lead generator
Statistics do not lie, and, above all, they are not wrong. In that sense it is good that you know that LinkedIn surpasses almost 300% to monsters like FB and Twitter in the generation of potential customers.
If the above is based on roughly taken data, imagine for a moment how far projecting attracting qualified customers, when they contact your business through a page in which the company is the protagonist. In addition, the statistics mentioned above also show that users of LinkedIn is it so more willing to buy from companies when they contact them through the same social network.
Position your brand in the business ecosystem
Many providers of the most varied services and professional assistance already know how useful it is have an Internet presence sheltered by a LinkedIn company page, Given the increases exponentially the chances of being at the top of the search engines.
Increase the number of contacts
This in the sense that it allows you to maintain direct communication with both providersas with professionals who move in your same business sector. And best of all, it may not be necessary for you to go for them, since both will want to be in contact with your company's page in LinkedIn.
Help find the best talent for your company
The best professionals in all specialties prefer to offer their services to serious companies, something that they usually make sure of visiting profiles of LinkedIn company pages. That ensures you always have a good number of qualified applicants.
It will be your best advertising partner
To the create your company page on LinkedIn, you make space in one of the best places for promotion of brand products. If you take into account that the majority of your visitors belong to the professional environment, you realize that they are people with greater purchasing power.
How does LinkedIn Marketing for business work?
Once you have created your new company page on LinkedIn, you have at your disposal a series of tools to boost marketing of your business.
Here we present them to you:
Sponsored Content
It allows you to present ads in different formatsThis includes video ads, dynamic carousel ads, and single image ads. It is very useful when generating leads, and even makes it possible segment your audience according to your preferences.
Sponsored Messaging
You can make use of this tool in two different ways. For example, doing it through a campaign of message ads and add a lead generation form to it, which speeds up the generation of qualified leads. It also allows you to carry out a campaign of conversation ads, including several calls to action, sending potential clients a lead generation form.
Text Ads
A great tool to manage advertising for small owners, that through it can better manage the generation of ads according to each budget. In addition to being able to constantly monitor the leads reached, you will only pay for the effective ads, whether by click or by printing.
Dynamic Ads
One of the best tools to enhance the marketing of your company, since it allows you to interact with the entire universe of potential customers through the use of ads that are personalized constantly and automatically. To measure its usefulness, simply Imagine the number of people you can reach and attract attention with your personalized ads for each of them who have data registered on LinkedIn.
Tips to maximize your LinkedIn company page
We are sure that, with everything said so far, you should be ready to create your company page in LinkedIn.
That is why we propose to leave you some tips that will be very useful for you to get the most out of it once you have done it:
Introduce yourself to your audience
The first thing we do as users when visit a LinkedIn page for businesses, is nothing other than looking at the section "About". This makes it necessary that from the beginning you must ensure that you get the best description for your company.
Although some may be a little scared with this, we tell you that it is something as simple as tell your story and the experience that accompanies you through your performance in the sector. Surely you have ever searched companies using keywords for search engines, and that must have taught you the importance of including them in the description of yours.
Optimization, optimization and more optimization
Talk about the digital showcase To many it may seem like commonplace. However, from the beginning you should keep in mind that this is precisely what is going to hereinafter represent the company page on LinkedIn for your business. Consequently, to obtain the best results, from the beginning you must take care of making all the products or services that you offer can be viewed by customers.
Feed your number of followers
Remember that the tools that we name above are at your complete disposal. So leave them aside when it comes to attract traffic organic followers of your company, which results in increased visibility. In that same sense, it is of primary importance to keep each of the followers you get, something you achieve by maintaining channels of interaction with them.
Your employees are very important
In fact, every day there are more business advisers who recommend that each employee has his company page in organizations. The possibility that each of the workers is a potential brand ambassador, has led companies of all sizes to worry about publishing a list of their employees on their business page, which is seen as what is known as social proof.
Keep your page updated
If you don't want your followers to start perceiving that your company's page is LinkedIn It is a neglected site, you must get into the habit of updating it several times a week. Although it is clear that this will be depending on the activity or sector in which your organization operates, we are sure that you will always find new things to show, because there is always news to share with your followers.