If you already have an online store of Google Shopping, then you should already know that opinions on this platform are very important, since practically from them it will be generating your success. Therefore, after create an online store the next thing to do is make yourself known and generate as much quality traffic as possible.
It is important to mention that there are very few users or companies that make use of Google ShoppingThis has mostly happened due to ignorance of the same platform, but the truth of all this is that this tool allows you to get very good profit at the time of offer products, especially taking him out benefit from the visibility of the types of ads provided by the portal.
But just like any Online store, the opinions about each of your products and services will matter a lot, that is why these same opinions should be used to be able to improve store presence. That is why here we are going to explain a little more than are the opinions, what they are for and how to get them for your business.
What are opinions on Google Shopping and what are they for?
It is important to clarify that you should not confuse what they are product reviews with seller ratings, since in this case there are two completely different factors. If it is true that both are fundamental to the success of any business through the network, but in this case we will focus on product reviews.
Thus, product reviews are those that contain a large part of the information related to the item, as it is its quality, the materials that comprise it, the satisfaction of use, its function, among many other important details that the client should know. It is also important to mention that each of them is specific for each kind of product, so they are not related to your eCommerce website or your company.
All data that has some kind of relationship with customer services, shipments, returns or physical addresses of the store should not be included in this section, since it should only register all aspects that they are directly related to the offered item. However, it is important to mention that this section of the store if you include what are the opinions of third parties on that product.
All these opinions come from different sellers, opinion networks or marketplaces. In the same way, each of the users can rate from 1 star to 5 stars. This means that product ratings are shown through a rating from 1 to 5 and its function is to help customers make decisions about whether or not to buy said item and turn to attract much more customers.
How do reviews influence my Google Shopping brand?
Product reviews on Google Shopping without a doubt they are very important, since they are basically the cover letter of the item you are offering. You must bear in mind that every time a client looks for a determined article will appear different models available there, when clicking on any of them, a file with all the details of the same, including the opinions of third parties.
In accordance with this, here we are going to show you how these types of opinions influence your brand, for this, follow each of the reasons that we are going to teach you below:
Helps you improve your conversion rate
One of the most outstanding aspects of Google Shopping is that most of people who enter these stores are more likely to make a purchase, for what to have the right product reviews it will surely take you road to success. In this case it is very important to be able to offer you a very complete product information to the person concerned.
A good opinion will make you stand out from the competition
In general, when a person is going to perform a buy online usually analyze very well the information of the product to buyIt is important to remember that shopping online is not easy for most. But luckily, Google Shopping allows your customers to compare offers from different sellers, so they can have a wider choice of choice.
At this point customers can compare the purchase conditions, the price, the opinions of other consumers, among some other aspects that greatly influence the final decision. That is why it is important for your article to have positive and very complete opinions, as this will automatically give you a step above the competition.
Helps you increase consumer confidence
Surely it has happened to you that you have entered a Online store and at the time of see the file of a product that you like this does not count with any kind of detailed information, automatically this creates mistrust and makes you not want to buy. This means that a artifact without detailed description you can simply generate mistrust in potential customers.
Taking this into account, it should be considered that the opinions and comments of other customers are very important, since by providing a complete information about what is sold and accompany it with the experiences of other buyers, new clients they will feel a lot more informed and secure, so that your decision to make the purchase will be much easier.
Tips to get good reviews for Google Shopping
The reviews are a very important factor for any company or online business, it is about mentions positive or negative that are left by different users in product descriptions, that is to say, customer’s score on whether he considers that what is being Selling is good, bad or fair.
Although it seems a very simple aspect, the truth is that it is a fundamental piece for the success of any online business, since depending on the reviews future customers will be able to decide whether to make the purchase or not. They allow a brand to improve your ranking or not.
In accordance with this, here are some tips so that you can get good comments on your publications:
Invite your satisfied customers, employees or suppliers to leave a comment about your service
The best way to get good reviews is asking all people to do any type of business with you leave you a comment positive about your service offered. Please note that any type of business either online or physical will always depend on Your clients, that is why one of the best marketing strategies It is the recommendation of the clients about the company.
If you have employees it is also important that they comment how has your experience in the business been, whether it has a proper payment, with the adequate working conditions, among other important aspects. Anyway, any type of recommendation is important, as long as this is not negative.
Includes the option for customers to leave their comments in the footer of the emails
If you are one of the companies that is constantly interacting with your customers through email, then it is important that you begin to take advantage of email footer, there you can add questions that motivate the client in leave a comment about the service or product, for this you can use questions like How did you like our attention? Are you satisfied with your new product? where each of these answers go directly to the customer reviews panel.
Motivate your clients to leave good reviews on your social networks
It’s not a secret to anyone that social networks have become one of the most important platforms for any company, brand or business personal, so it is essential that your customers interact through them, since they are considered as a excellent tool for dissemination for both clients and companies.
It is also important that you make use of custom hashtags, in this case you must ask each of your clients to make use of them at the moment of wanting share some of your products through social networks, this will undoubtedly help you reach more people, and the hashtags they will be considered as another kind of recommendation.
Exchange reviews for discount codes
A good alternative to try to get good reviews is doing exchanges with your clients, a good option is offer discount codes for next purchases for just leaving a comment on how your shopping experience has been. With this method you will not only be achieving good reviews but you are also encouraging them to carry out a next purchase.
Reward customers who leave you good reviews
On many occasions he is thrown into market new products that at the beginning no they are very well received by users, but a very good way to make them consume them is offering samples of it. For these cases you can give it as a reward to all those people who leave you a review in your product description.
Another good alternative to incentivize your customers to leave you a comment is constantly conducting contests where only those people who they have left a review. All of this becomes a way of thanking them for preferring as your online seller.
Exchange a mention for a review
A way of win both parts is doing exchange that benefits both, for this the company can offer mentions on their website in exchange for positive reviews. This will allow the company to achieve a good review and customer get publicity, improving the web positioning of both.
Take advantage of your physical store
If your business is not only online but also has a physical store, then you can take advantage of it to further incentivize customers to leave a brief opinion on how you have found the products purchased. You can do this by personally asking each of the buyers or simply placing a poster where you encourage them to post a review.
This usually happens a lot with hotels and car industries, where it has a web portal so that interested parties can access it and there see the comments from each of the clients who have tried their services. This type of action on many occasions can help you make a very good choice about your vacation.
Highlight each of the customer’s opinions on the web
In this type of case it is very important that you constantly remind the new visitors what they think your old clients, For this it is recommended to leave a section so that you can highlight each of the opinions, testimonials and positive comments from each of your clients. All this can be translate into safety and reliability by potential clients, thus encouraging them to dare to test your products and services.