Twitter It is a social network that has been offering us its communication services for a long time. Companies also they benefit from this service, allowing them greater recognition than they already had.
Although, by using this social network organically, we can obtain many benefits for our brand, but, greater would be the advantages, if we use the advertising and sponsorship service of this great network.
If you still haven't mastered the topic of Twitter Ads very well, do not worry, because here we will teach you All you need to know, and so you can properly promote your brand.
What are Twitter Ads and what are these advertisements for?
Large companies and professionals who are highly recognized in Twitterthey used as tool for your growth, Twitter Ads, being this a platform that offers us a publicity with a wide scope, without us having to do much work. These ads must be paid for, and As a result, we obtain high traffic, a huge number of followers, interactions on our content, among others …
In other words, we can say that Twitter provides us with a tool that unlocks the full potential of our profile, making it the center of attention for 300 million active users per day. These ads are shown to users, in a similar way to a normal post, but with the difference that appears in person profiles that have not yet continue, and is characterized by a small symbol, which indicates that it is an advertisement, and not an organic advertisement.
Their behavior equals one normal tweet, allowing users to comment, like, RT, and mention people. Although the difference with an organic ad, are not more or less options, but the greater reach and impact capacity that gives us. In addition, if we use the option of Cards Our ads will be much more visible, covering part of our main objective in the social network.
What are the advantages of using Twitter Ads for business?
As we well know, for a business to grow it is necessary to be part of that competition, as long as do not enter the circle of cannibalism. Twitter Ads is special in this sense, because it allows us to achieve the objectives of our brand, a healthy but effective way.
Next, we will show you the advantages that we get when using Twitter Ads, this being our springboard to glory:
When we create a profile in Twitter that represents our brand, we seek rapid recognition. With Twitter Ads, we will have that accelerated growth that we long for, attracting along with it, a better position in terms of engagement, a detail that fans like very much.
Complete integration with our profile
Every sponsored publication behaves the same way as an organic, so it integrates perfectly into our profile. In addition, it generates great interactivity in each one of our Ads content.
Profitability associated with meeting targets
According to the update in the configuration of the sponsored advertisements of Twitter, before creating an ad, we can configure the objectives of the campaign, so that, if the target is not reached, with the Ads ad made, we will not have to pay the whole of the planned budget.
Greater visibility from mobile devices
Because more users connect to social networks through mobile devices, Twitter has decided give more visibility to sponsored ads, for these systems. With this method, Twitter can achieve a 70% of the objective set in just one day, since more than 60% of the users of this social network, are active through mobiles.
With Twitter we get a higher proportion of clicks, per ads, being even higher than other Ads campaigns from other social networks. This CTR´s is the indicator that attests that each campaign has been carried out successfully and we have achieved part of our objectives. To clarify the advantage of Twitter Ads, with respect to other social networks, as is the case of FacebookThis is for the simple reason that Twitter is a network that is less saturated, allowing for easier campaigns, but with greater impact.
Although many do not know it, the great benefit of Twitter, is that allows us to enhance our label, giving more virility to our Ads ads. The response we receive in favor of this is even greater than if we launched a campaign without labels.
Types of ads on Twitter What are all that can be created in a campaign?
Now, we already know what are the advantages that we obtain when using Twitter Ads, but, to pay for this service, we will have to choose the type of ad that we want to be done.
Next, we will show you a list of the different types of ads that exist on Twitter:
A business can quickly increase its followers and reach by simply hiring the sponsored tweet service. Currently this is the most used sponsorship in Twitter, due to its integration with the public and our profile. With the Tweets promoted, we can send a campaign of our profile or business, as if it were an organic tweet, with the difference that it will appear on the news wall of a large number of users.
The scope of this type of advertising, is closely related to the money paid, limiting the smaller the budget amount. In other words, this advertising is influenced by the amount of money that we are willing to pay. Due to the rules of Twitter, which requires non-invasive advertising, we can only create a maximum of 4 sponsored tweets, being in turn what is necessary to achieve the objectives of our brand.
If our goal is to attract more number of followers and impact the Twitter community, promoting our profile we will be able to obtain that and more results. The method is to promote a profile, placing it in the first row of the suggestion list, allowing the user to click the follow button without entering the profile.
Not only do we get more visibility, but it also allows us to create action buttons, such as registrations, downloads, or even buying products, a feature that strengthens the growth of our brand.
Of the three types of ads it offers us Twitter, this is the most expensive, having a cost of 10 thousand euros to create a trend, which will only last active 24 hours. But well, on the other hand, the advantage of being a trend is that we get a greater reach in every way. The process consists of choosing one or several words that identify our product or service, then we ask Twitter that turns it into a trend, and it will appear fixed in all the side bars or timeline, of all the people of a delimited locality.
Tips for creating a 100% effective Twitter Ads campaign
The homework of create a recognized profile, we cannot leave it all to Twitter even though we are paying for it. We must also be part of this campaign so that it is much more effective and powerful than any other.
For this you must follow the following tips:
Identify your target
The first thing is to identify what our objective is and why to set it. If we are not clear our target, it is as if we walked aimlessly. We must understand that, if we want to work professionally, we must put together solid strategies that allow us to grow and evolve. If a business does not progress, it is because the objectives set are not correct.
Segment the audience
Segmented marketing it's an excellent strategy for brand recognition. In view of the high competitiveness that exists today, segmenting the public has been the best option for our business start to grow.
Master the call to action
The Call to Action or also known as CTA, It is the small, but great detail that we must master, since is where we will link the user, encouraging you to buy or acquire our services. For this, we must do use of powerful words, that cause an impact on the reader. Thanks to CTA, many companies have strengthened their online market, generating more sales than in the same physical store.
Create eye-catching visual content
Twitter like Instagram, is a social network where its greatest influence is visual content, so know how to use this medium, would guarantee a long range, and would indirectly influence our engagement. Whenever we load an image, we must give it a minimum description, but both must be related, since, if it does not exist, would not cause the impact that both we wish for our brand.
Be careful with the filling
Our last tip is that you have very careful with what you publish, because an excess of filling would not please our followers at all, and instead of attracting more users, there would be fewer people following us.