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What are all the tools and services that Amazon offers for buyers and sellers? 2022 list

UPDATED ✅ Amazon is one of the largest companies in the world, so it offers a wide variety of services ⭐ ENTER HERE ⭐ and get to know them all

While it is true, Amazon is the most important online store worldwide and that is, according to the BrandZ index, it is the most valuable retail brand in the world. Thus, an electronic commerce and cloud computing services company at all levels, of American origin.

In this sense, being cataloged as the most representative icon of ecommerce and one of the most frequented websites by users from all over the planet, practically; it is a great place to start selling your products, in case you are evaluating the possibility of using this type of platform for it. Taking into account that also is an ideal tool to use as a buyer.

For this reason, in this post, we want to let you know each and every one of the tools and/or services that Amazon provides for its billions of customers in various countries worldwide. Further detailing the main advantages it guarantees to buyers and sellers.

What are the main benefits of buying and selling on Amazon?

As we indicated before, it is worth specifying what the Benefits most important that reveals the fact of using Amazon, both to buy and to sell products.

In this way, we proceed to mention the most interesting advantages for each case:

for the buyer

for the buyer

To begin with, we proceed to the main benefits that Amazon reveals to buy on its online platform:

  • You have a wide catalog: On this website you can find a wide variety of products, brands and services in everything you need. Whether it’s clothing, footwear, household items, electronics, video games and many others. Thanks to this, it is estimated as the online store that offers more products to its customers.
  • You can find great prices: Another of the most notable benefits of Amazon is that it allows you to get the most affordable prices in the online market. It even contains a great demand for used items in good condition and totally cheap, compared to those you get in physical stores or others online.
  • It allows you to buy at any time: Amazon users can access the platform and buy 24 hours a day and throughout the week. This being one of the benefits best valued by customers, since they will not have to go during the working hours established by physical stores to acquire the items when they want.
  • It guarantees you a remarkable security in payments: Thanks to the payment methods that Amazon offers you, you can be sure that the business will be totally reliable. Since you will only have to enter the card details during the order confirmation and, in addition, this platform does not work in conjunction with bank transfers, the use of PayPal, money orders, etc.
  • Fast shipping and totally cheap: As a customer, you can choose the shipping method and add the address of your choice to ensure fast delivery. Keeping in mind that, the dispatch of the shipment is the fastest in the market, because it will only take between two or three days (other online stores take up to 10 days for it). In addition to this, shipping is free in any city in the United States and in the rest of the world, you can save a good sum of money.
  • It has availability of Feedbacks: Amazon buyers have the possibility to read the comments of everything sold by this online store, as well as purchases that have already been made and can see first-hand information from the same sellers. Being this, an option of great help with which the user can ensure that he acquires a certain product with the best quality.
  • Offer discounts, constantly: Users can make their purchases at excellent prices, every day and in addition to that, they have the possibility of finding juicy discounts of up to 70%.
  • Comfort: In addition to allowing you to buy at any time, Amazon also provides you with the facility to purchase the products you want from anywhere and from any device, thus guaranteeing remarkable convenience.

for the seller

for the seller

On the other hand, it is also appropriate to mention the best benefits that Amazon reveals for all sellers who they want to bet on exhibiting themselves through this recognized online commerce platform:

  • Gain remarkable visibility: Through Amazon, your products will be exposed to a large number of people and not only locally, but also worldwide. Thanks to this, you will be able to obtain an excellent international expansion and attract the general public.
  • Increased brand value: Once you plan to sell on a platform as famous as Amazon, you will benefit from the value of its brand, because there is a domino effect on the value of your brand. In this way, the investment of the same online company to attract more traffic to its platform will have a positive impact on you.
  • A higher number of sales: Since, by offering their products on Amazon, sellers automatically gain trust and credibility; It is logical that many buyers will choose to purchase your items and even more so, because there are millions of active customers who visit this website every day to buy.
  • Minimum marketing costs: On its own, Amazon attracts millions of customers every day and once you advertise on this platform, you will be able to access them. In this way, it will be possible to start your sales from the first day and without making any effort. Although, of course, it is important to stand out from the rest to win buyers more easily, as there is a lot of competition.
  • An optimal customer service system: You will not have to worry about constantly innovating to keep your customers satisfied, since the same Amazon platform is responsible for providing a perfect interface to optimize the experience of its customers and ensure that, through quality assurance controls, improvements in the purchase process and user service systems, these remain active there.
  • Free advertising and on various websites: Due to the great fame that Amazon has obtained, it is estimated as one of the online platforms that has more affiliates, owners of blogs and web pages that talk about the millions of products in existence on Amazon. Thanks to this, you can get free advertising on hundreds of online sites that recommend your articles.
  • No need to take inventory: Given that this e-commerce company has more than 100 storage centers around the world, all Amazon sellers will be able to send their products to said online store and it will be in charge of maintaining the inventory of each of these, distributing them to the various buyers.
  • Great freedom and comfort to manage your online store: Amazon has different tools that it gives you for free, so that you can manage your online store to your liking and, in this way, guarantee the greatest possible freedom and comfort. Taking into account that this same company will be in charge of preparing the orders and sending them to the final customer.

List of the best tools to analyze competition and Amazon products

List of the best tools to analyze competition and Amazon products

If you are a “seller” or a seller interested in promoting your products on Amazon, you should bear in mind that making a niche for yourself in this world-famous marketplace will not be such a difficult task. easy. This is why, aside from displaying competitive items and gaining excellent visibility, it is valuable to know the competition and achieve a good optimization of the product sheet.

For this reason, in this section of the post, we want to let you know about some of the best Amazon tools for study the competition and products in this online trading company:


It is defined as a set of Amazon tools that have the ability to provide you with different actions to know the competition better. These actions are based on having knowledge about the keywords that the competition uses, as well as establishing alerts to know, instantly, if you have received any negative criticism and also conduct product and market research, in general.

Asin Seed

By means of the ASIN code, it allows sellers know your competition. Thanks to this, it provides information about the products of the competitors and also about the keywords they use; so that, you will be able to know the aspects of greatest interest of your opponents from a reverse lookup.

However, it should be noted that this tool is only available in Spain, Germany, France, Italy, the United Kingdom, the United States and Japan.

Keyword Tools

This is software that has the ability to carry out a keyword research focused on marketplaces and thanks to this, it delivers totally reliable information that includes competition for each of the keywords to use, monthly search volumes and trends as well.

seller board

If you are an Amazon seller, this tool is one of the most suitable for you. Since it provides the possibility of Analyze and study the profitability of your products, easily. It also allows them to track the main KPIs of their sales and has functions with which they can learn to increase their profits.


In case you prefer to make use of an all-in-one tool, in terms of product and competition analysis, AMZScout is an ideal alternative for you as an Amazon seller. Since, by using it, you can spy on your main competitorsaccessing the ranking history and even the sales and prices of a specific listing.

Additionally, this tool will allow you to get profitable products and niches, when you don’t know what you can sell and want to bet on a market with great demand. Also, you can identify the best trends of the moment.

jungle scout

When it comes to analyzing Amazon products, this tool is perfect in terms of making the best decisions about the items to sell in this renowned marketplace. Well, it makes use of some factors such as the number of reviews and the ranking of the best seller to determine a certain niche on Amazon so that you can bet on an excellent alternative.

That way, it works like a niche tracker, product database and keyword explorer.

Best Free Amazon Affiliate Program Tools

For many SEO specialists and niche creators, the Amazon Associates program is one of the most profitable on the market today. Which consists of inviting website owners to promote products from this famous marketplace and thus, it is considered one of the best possibilities for those who have blogs or online stores in disuse.

Thus, this program has been present since Amazon began its growth and with this, it allows third parties to generate income easilyat the same time that provide more sales to this platform.

Well, affiliates must place links on their web pages and redirect traffic to Amazon, with which they can earn between 1 and 12% of the sales produced. Taking into account that each link contains a tracking ID that allows counting if the sale comes from these visits.

For your part, you need to keep in mind some of the best tools that can be used during the Amazon affiliate program. Which, the same platform makes available to users to improve the experience of affiliates. Next, we mention the best of all:

WordPress Link Builder Plugin

Without a doubt, one of the most important tools for the Amazon Affiliate program is this Plugin with which links are created to display on third-party websites. Basically, it is an ad generator that makes it easy to find products to add to the WordPress editors of those websites.

In this sense, the tool consists of several templates with which you can create the ad to your liking and has different methods to enter the text and the prices of the items to offer. It should be noted that it comes with several default templates and, at the same time, supports its own designs for further customization.

The Amazon Associates API (Product Advertising API)

The Amazon Associates API (Product Advertising API)

It is the best formula to get Amazon to link to the website, easily. Therefore, it is classified as an advanced alternative with which it is possible to gain access to the marketplace in question and its extensive catalog of products. In addition to this, it also facilitates the application of filters to carry out searches.

However, in case of not having generated three sales, it will be impossible to have access to this API from Amazon and other than that, the Plugin will be useless. For this reason, in order to use it, it will be necessary to look for someone you know who manages to generate that amount of sales. manually and from there, specify access.

Now, once you get this access, you could use the API to see the comments that other buyers have left on the product in the past. With which, you would build customer loyalty And till show recommendations of other related items from Amazon. Also, links can be included dynamically.


It is a toolbar with which ads are managed in a very simple and fast way. Taking into account that, it is easy to get it when you browse with the affiliate account on Amazon. Among its main functions, we note that SiteStripe allows you create links directly from the online site and without having to use other additional mechanisms.

Added to this, one of its best advantages is that it makes it easy for you to create links to any web page on Amazon and all of these, you can share on the main social networks of the moment; such as: Facebook, Twitter, etc.

Amazon Associates Web Bar

Amazon Associates Web Bar

From this Web Bar, you can create a link directly from any Amazon page and thanks to this, it is not necessary to enter the Affiliate panel of the marketplace platform. In addition to this, through said Web Bar, it is possible make text or text links with image and even, you can use a button to directly access the forum and even the summary of your income.

the banners

Another of the tools that the Amazon platform makes available to its affiliates are banners. Taking into account that, through them, it will be possible to create links with which, mostly, you can get a better conversion. Thus, the most favorable of the case is that there are various designs with the possibility of being attached to the layout of your website.

Best Amazon Business Tools for Sellers and Optimize Your Selling Campaigns

Best Amazon Business Tools for Sellers and Optimize Your Selling Campaigns

Amazon Business is considered one of the best programs for both buyers and sellers on this famous platform. In this sense, with respect to “sellers”this program reveals excellent benefits and among the most important, we find the fact that sell more and reach billions of business customers around the world.

In this sense, the program Amazon Business Seller It offers features of great value for all sellers who bet on advertising in this marketplace. With which, they will be able to increase their sales, offer products available only to commercial clients, facilitate the search for their products, simplify the purchase in larger quantities through good prices and accessible paymentsas well as automating the tax exemption on qualified purchases from “sellers”.

For its part, Amazon also provides some tools that are of great help to sellers, in order to optimize your commerce campaigns and get many more advantages of interest. Here are the best such tools:

Sponsored Products

Refers to a cost-per-click advertising solution provided by Amazon to allow you to promote the items you sell with advertisements that can be displayed in high visibility placements within this online platform. As the advertisement will be seen on both desktop and mobile browsers as well as on the Amazon Mobile app and once shoppers click on the ad in question, they will be redirected to the product detail page.

As for how sellers should use this tool, basically they will have to select the items you want to advertise and proceed to choose the keywords or product attributes they prefer to target.

However, you can also choose to have the Amazon system itself take care of targeting the most important keywords, automatically. In addition to this, Sponsored Products will also allow you to measure the performance of your ads and control how much you want to spend on bids and budgets (It is important to indicate a daily budget).

Sponsored Brands

They are campaigns that encourage Amazon users to discover and interact with your brand in prominent search placements. Apart from this, it is a tool that allows you to generate awareness and consideration with completely personalized ads that connect directly to a landing page or online store.

It is appropriate to highlight that these advertisements they are of the “Cost-per-click” type and, for that reason, you will only have to pay when a buyer on the platform clicks on the ad. They are also ads in which you can set your budget and even select the price you want to pay for each click. Bearing in mind that it can be established a daily budget and a total budget.

Now, in reference to the main characteristics of Sponsored Brands advertising, we note that these ads add your brand logo With a clearly personalized title and three of your most special products. Thus, they generally appear in page placements on desktop and mobile devices.

amazon stores

This basically consists of a free self-service store that is available to brands. In this way, it allows you to provide a totally superior Amazon shopping service and that stay focused on your brand, your items to sell and the value proposition.

For its part, this tool has the ability to receive traffic from organic Amazon locations, such as your brand name link on your product detail pages.

In addition to this, this tool can be used as landing site of any of your commercial transactions within Amazon and even outside this platform. Thus, a support mechanism for optimize your brand awareness globally and increase the sales opportunities of your products.

It should be noted that, in order to create a new Amazon Stores store for your business, you have to enter your Seller Central account, proceed to choose the option “Store window” and start the installation process. During this process, it will be necessary to enter the name of your brand as identification of your store, in addition to the logo and the description of the brand.


These phrases or combinations of words are other of the most important tools that Amazon sellers can use to improve your sales campaigns. Since, specifically, they are used to match ads with search terms that buyers commonly use to purchase items on amazon.

Now, in the case of Sponsored Products, the same marketplace system matches your keywords with customer search terms and displays ads for your products. On the other hand, as for Sponsored BrandsAmazon matches these phrases with buyers’ search terms and apart from displaying the products advertised in your campaign, they also allow you to display your brand headline.

List of the best Amazon Web Service for buyers and sellers

List of the best Amazon Web Service for buyers and sellers

In case you didn’t already know, Amazon Web Service provides an extensive set of global products that are cloud-based and also includes resources for storage, compute, databases, analytics, management tools, developer tools, security, business applications, and much more.

In this sense, the services of Amazon Web Service can be of great help both for Amazon shoppers as well as for vendors, companies and start-ups who want to move faster in this market, have better innovation, and lower IT costs and scale.

Now, then, we will let you know the most optimal services that Amazon Web Service has for you, both as a buyer and as a seller:

Some services for buyers

  • Amazon Cloud Search: It is an excellent search tool that can be used by Amazon customers. Well, it refers to a managed service in the AWS Cloud that makes it easy to set up, manage, and cost-effectively scale a search solution for this website. Thus, it has functions such as highlighting, autocomplete and a geospatial search. It is available in more than 34 languages.
  • Amazon Macie: This is a security service that uses machine learning to quickly discover, section, and protect your sensitive data. Thus, it has the ability to provide control panels and alerts that add visibility on the transfer of your data and for this reason, it constantly looks for anomalies to generate detailed alerts, in case of risk.
  • AWS Elemental Media Connect: It consists of a tool for transferring live videos with high quality. So, it allows you to send your high value content in the cloud or stream it for distribution. Even with this service you can get great satellite and fiber security along with flexibility and agility.

Some services for sellers

  • amazon-pinpoint: As a seller, by making use of this AWS tool, you will be able to easily get to know your customers and interact with them by sending personalized and relevant communications through various channels. One of its greatest advantages is that it helps you communicate with the client and the right message at the right time, since it manages to create personalized audience segments.
  • AmazonConnect: If you use this tool, you will be able to offer better customer service at a lower cost and with great ease. Since, it refers to a self-service cloud-based contact center service. Considering that, it manages to make millions of conversations with clients viable and even allows you to track performance metrics without having specialized knowledge.
  • Alexa for Business: It is a service whose main objective is to facilitate and ensure that organizations and their employees complete different tasks in less time. Since, it works as an intelligent assistant that guarantees complete productivity.
  • amazon aurora: Is a MySQL and PostgreSQL compatible relational database built for the cloud that is up to five times faster than standard MySQL databases and three times more optimal than PostgreSQL. Other than that, it combines the performance and availability of common databases with the affordability and simplicity of open source. It also provides safety and reliability.
  • amazon-chime: If you have chosen to sell on Amazon with your company, this service is ideal for you. Since, it facilitates teamwork by allowing communication between various people in an organization, whether to hold meetings, chat and make business calls inside and outside the company; all through the same application.
  • AWS Cloud Trail: This is a service that has the necessary functions to perform governance, compliance, operational and risk audits on your Amazon Web Service account. This makes it easy to perform security analysis and troubleshooting, as well as gain complete visibility into client activity and resources.

List of the best Amazon services to improve the experience of your buyers

In order to maximize the experience of its customers and/or buyers, Amazon has implemented certain services of great interest that, in a certain way, have been some of the keys to its success in positioning itself as the most significant e-commerce company in the world. world.

Next, we mention the most special services that Amazon uses to optimize the buyer experience:



known as “Amazon Kindle”, refers to a portable electronic book or ebook reader that facilitates the purchase, storage and viewing of all the digitized books that your customers choose to enjoy. Thus, a device that connects wirelessly to a network known as “whispernet” that is owned by Amazon and that works through a mobile phone network.

In this sense, in addition to books, this device created and designed by Amazon allows you to read articles so that you can use it as your own personalized press magazine. Which is possible thanks to the Kindle has support for various document formatssuch as: MOBI, AZW, DOC, DOCX, HTMLHTM, RTF, TXT, JPEG, JPG, GIF, PNG, BMP Y PDF.

Amazon Music

Amazon Music

Another of the best services that Amazon has created for its consumers has to do with Amazon Music. which, it is about a music streaming service that simplifies access to an extensive catalog and has functionalities very similar to the well-known streaming music application called “Spotify”.

From Amazon Music, you have at your disposal a great repertoire of songs of all genres and thus, you will be able to enjoy from individual songs, to complete albums and even create your own playlists. Taking into account that it has several advantages and among them, the possibility of use in offline mode to save Internet, in addition to offering integration with Alexa to play music by speaker.

For its part, it should be noted that the service provides two modalities, which are: Amazon Prime Music and Amazon Music Unlimited. These two are paid; the first is priced at €9.99 monthly (individual) or €14.99 per month (for families). Instead, Amazon Music Unlimited costs 99 euros per year (single rate) or 149 euros per year (family rate).

To conclude, we emphasize this other additional service that Amazon has implemented for its buyers worldwide. Since, it is a website to which you can access and enjoy a wide fashion catalog that adapts to all tastes, in order to find your ideal outfit more quickly. The best thing about it is that juicy discounts are located on said website, constantly.

In general, on the website, you can get shoes, clothes, pants and accessories for both men and women, as well as for children. Thus, different styles suitable for all ages are included. Taking into account that the platform brings together a large number of world-renowned brands in one place.


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