Making a podcast is something that usually costs a lot or a little money, depends largely on the quality of the content you want to offer and the vision you have about the project in the future.
Currently, there are many podcasts that monetize their content and that allows the quality of the work to be better and bettersince you will have better recording equipment, a very professional and motivated staff to do things better and it also gives you the opportunity to continue investing in advertising and promotion to position your project compared to the rest.
In this guide you will know what are the best methods that exist to monetize your podcast. Today more than ever you have the opportunity to earn a living doing what you like the most, you just need the necessary knowledge to make your dream a reality.
Best ways to make money with a podcast
Previously, the way to earn money creating content was to work for a radio station or in some other traditional media, however, with the arrival of the internet and digital platforms, A range of options has been opened so that you can earn money on your own without necessarily depending on a company.
Regarding podcasts, there are many ways to make money, here are the most prominent:
Sponsorships
This way of making money has been working since the creation of traditional media, It basically consists of contacting a company or person who wants to finance your podcast in exchange for advertising in the project. where you can mention the name of the brand, the products or services it offers and it will be shown as an official sponsor in the credits of the same.
affiliate marketing
This is one of the most used forms by content creators to be able to monetize your projects, It consists of sharing links from companies that pay you for sales commission or for registering on their platform. The more people from your audience enter the platform, the more profit you can generate.
One of the most solid and reliable companies to work with affiliate marketing is amazonalthough there are many options you currently have, from store subscriptions to earn discount coupons, service recommendations, online course enrollment, among others.
premium content
Exclusive content is another way you can monetize your podcast. This business model It consists of inviting your audience to acquire a Premium plan where they will be offered exclusive content through a platform. that offers this type of service and be able to generate additional income. iVoox is one of the platforms to publish and listen to podcasts, because this company has a subscription program for fans where people can contribute financially to content creators.
Patreon is another platform widely used for this purpose, it consists of a digital community where you can affiliate your subscription to the podcast of your choice. The subscription cost varies for each project and the money goes to the content creators while you enjoy certain benefits over those who watch the free content.
Generate revenue with ads
The auto generated ads As you can see in the monetized videos on YouTube, they are another way to monetize your podcast. You just need to investigate if the platform you post your content on contains any adware. For example, the platform Spreaker has a program called “Ad Revenue Sharing” where ads in audio format appear before your content begins, during the podcast and at the end of each episode.
As you get more views and subscribers, the payment for these ads will be increasing. It is important to note that not all projects can generate ads automatically, for this you must meet the requirements that each platform with this service requires, which are from a minimum number of reproductions to a specific number of subscribers and registration time on the platform.
Sell your products and services
In any undertaking or business, diversification is important, which is why if you have an online or physical store, if you offer a course, sell books, make drawings or do anything else apart from the podcast and you want to offer that product or service, you can do it through the podcast, this will allow you to obtain new customers and increase the reach of your brand.
People do not like to be sold insistently, which is why the secret to being able to sell your products effectively is that do it in a non-invasive way and that your proposal is creative and add value to those who will be your customers.
Receive donations for your podcast
You can receive money directly from your audience through donations. For it, you can leave the links of your bank accounts or electronic payment accounts such as PayPal, as well as sharing your cryptocurrency wallet. Platforms like patreon and Ivoox They offer donation packages so that people can make a financial contribution.
Create crowdfunding campaigns
The crowdfunding is a very innovative way to monetize your podcast, It consists of creating online fundraising campaigns, where people can make their donations through platforms such as Gofoundme, Kickstarter and Indiegogo.among others, where you establish a goal to achieve and once the objective is achieved, the collection of funds will go to the creator of the campaign, which in this case would be you.
Publish your podcast on YouTube
YouTube is perhaps not the best platform specialized in podcastbut it can be very helpful when you are looking to monetize your content, since it offers a series of options so that you can earn money on a constant basis.
Since the automatic ads until the sponsorships are some of the ways Youtube use to monetize your channel, but for that you must have a minimum number of hours of playback, number of subscribers and these conditions may vary depending on the region of the planet where you live.
Earn money with events
A very ingenious and creative way to earn money with your podcast is using this platform to offer special events. These can be online or offline and to attend these events people must pay a ticket or special payment.
Events can be related to your podcast as well as something else entirely, but that interests your community, for example, you can create a music event somewhere in your city with guest artists and maybe in your interview podcast you have had some of those artists as guests, which will arouse the interest of the public who will want to attend the event.
Successful Podcast Examples You Should Know About
Are many podcasts in english and spanish that they are doing amazing things and that they command an impressive number of followers. It depends on where you live and the type of content you like to decide which podcast is better than another.
Here are five successful podcasts that use many of the monetization methods you learned about earlier:
Deformed Weekly Ideal Total
This is one of the most watched podcasts in Spain, two girls who very eloquently talk about very different topics and important for society as they are culture, mental health, feminism and current news with a touch of humor. This podcast has been awarded for the quality of its content and for the success it has had in the Spanish-speaking public.
Access his Podcast from here
TED in Spanish
TED talks have become a very successful phenomenon on social networks and this format has been converted to a podcast, which has also been a success. This project consists of inviting leaders, scientists, artists, writers and anyone who has a message or an idea to share with the world and that they serve as an example for the new generations.
In each episode you can learn about a new topic and meet a new speaker who will add value to the audience. This podcast is directed by Gerry Garbulsky and has the support of major brands that serve as sponsors of the project.
Access his Podcast from here
In therapy with Roberto Rocha
Mental health and social problems have become a very recurrent and important topic for people today, it is for this reason that Roberto Rocha’s podcast, who is a well-known Mexican psychologist has stood out with his podcast. In it you will be able to hear about different topics such as abandonment, depression, domestic violence and other highly relevant topics that are explained by the moderator as well as by the specialists that the doctor invites in each episode.
One of the ways in which this podcast monetizes its content is by offering specialized workshops and therapies where the psychologist himself treats those interested and It provides the tools to overcome the problems they may be suffering from.
Access his Podcast from here
The real robbery of the century
This is a documentary podcast where they tell the story of one of the most impressive robberies in Argentina, the robbery of Banco Río in the province of Buenos Aires in 2006.
In each of the episodes of this podcast, you will be able to hear the testimonies of the protagonists of this robbery, hostages, police and other witnesses who were able to witness one of the most epic robberies of the history of Argentina and Latin America. The production of this project is in charge of Mariano Pagella and the podcast has been awarded by the International Festival of New Non-Fiction Narratives (Finnof) as the best podcast of the year.
Access his Podcast from here
stretching the gum
Comedy podcasts are having an impressive boom and “Stretch the Gum” is an example of it. Two girls, Carolina Iglesias and Victoria Martín are the hosts of this podcast and In each episode you will be able to enjoy the peculiar talks that the presenters of the project have where they refer to topics such as beautysocial stereotypes, courtship problems, among others.
Access his Podcast from here