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What are the best prize ideas for Instagram contests? 2022 list

Instagram It has become an indispensable social network for Business and people who are popular, and also for audiences eager to consume the content of their choice on a recurring basis.

Marketing tactics with an interest in increase the number of followers and multiply product sales, have involved Instagram as a vital tool. However, staying active with constant and different posts is not as straightforward as it sounds.

A form of persuasion that can be applied dynamically to engage the public, is through contests with prizes included. Without a doubt, it is really convenient to strengthen the connection with users. So we give you some prize ideas for Instagram contests.

Why is it important to have a good prize in an Instagram giveaway?

Make sure that the prizes offered in the contests are of good quality and that they are also consistent with the personal brand, It is important. The draws whose success allows repetitions later, require compatibility with the receiving audience. That is to say, users prefer that the account they follow, not be separated from what it represents and what they are looking for.

Inevitably if a prize has enough appeal for everyone to want to get it, the interaction of that contest will be very good and users will stay tuned for upcoming draws. Depending on the dynamics, the followers will participate by carrying out the given instructions, and thus achieve that the draw have more reach.

It should be noted that the importance of an Instagram giveaway containing a good prize gives guarantees of trust and responsibility. And it can lead to recognition of other popular accounts. And even, it is possible to arouse interest in sponsors who are encouraged to add their products to the dynamics of the contest, or also in some companies that prefer to choose the creator of that raffle as an image taking into account their good ideas.

List of the best 12 prize ideas you can raffle in an Instagram contest

Eventually it usually happens that creative locks prevent posts from having different characteristics than previous ones, and that good ideas do not flow easily, ingenuity and speed.

So if you ever don't know which prize to draw in a contest, here we recommend 12 prizes from which you can be inspired:

Trending products

A competition It will have a lot of interaction if the prize is something that everyone wants at the time, and since it is things of general interest, there may be greater participation of people. Being aware of popular things that can be rewarded, is of vital help to please the audience, and also gives a perception of connection with others.


Draw cosmetics on Instagram

The beauty products they will always be desired by many people. A award with variety of makeup, or skin care products, will be an excellent motivation to make a contest on social networks attractive.


There is no reason to be ashamed for raffling money in a contest. A quantity not so insufficient and neither so exaggerated, can be of great help to whoever wins it. In the end, the person who gets that money for participating in a contest will use it for what they need.

Own products

If you have an account to sell products of your brand, from time to time make a draw for special pieces, it could help boost your business and expand to other users. Also, it would be a good tactic to arouse more interest in people.

Collaborative brand gifts

If you have the opportunity for some brands to give you several of their products constantly, it would not be a bad idea to choose one of those products to run a contest, implementing an effective promotion and including the brand in the dynamics.

Courtesy tickets

Unforgettable experiences are always necessary in people's lives. And much more if It's about music events, theme conferences, recreational attraction sites, or just a new movie premiere.. Make a competition which have like prize, pair of tickets for the winner to enjoy a duo of moments difficult to forget, will have a lot of participants.

Memberships in digital platforms

Raffle Memberships in digital platforms on Instagram

Sometimes it is not easy to pay the annual payment of an informative or recreational platform. Hold a contest to reward a membership of a platform that offers music or qualified information, without a doubt it will have highly motivated participants.

Restaurant reservations

The pleasure of enjoying the professional preparation of a gastronomic specialty will never stop causing special moments and please personal tastes. And also, recommending a restaurant through a contest can be an excellent business tactic.

Scholarships for academic courses

Knowledge never hurts. Hold a contest to give someone a chance to reinforce your learning, it can even be seen as a good action, taking into account how valuable it is to learn new things. There is no doubt that it would be attractive and positive.

Accessories for mobile devices

Constantly appear new elements to implement them on mobile devices, either to improve comfort of use, to protect the device, or to decorate it. It would not hurt if some of these products have some similarity with your personal brand.

Home decorations

The place where we live, whether large, medium or small, needs an atmosphere that matches our personality, and that produce the comfort that results in a relaxing place. As in the previous cases, it would also be convenient before conducting the contest, reach agreements with the company for these products to make it more attractive.

Things for pets

Raffle things for pets on Instagram

Our dear friends also deserve to have their accessories and items to be better. Anyone could participate in a contest that offers some things for their pets as a prize.

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