Editing videos is becoming an indispensable skill for anyone who wants to start a brand on the internet . The world continues to evolve and over the years, this format is positioned higher and higher in terms of content. If we say that content is king, without a doubt video is the best way to share it.
Currently we see how search engines are constantly updated giving more importance to videos , which is why more and more searches have as suggested click a result in this format. Beyond that, there is a clear preference on the part of users to consume it over texts and even images, you just have to see the excessive growth that platforms like YouTube or Vimeo are having.
If you want to learn how to exploit this format, the first thing you should do is learn to edit it. Therefore, in this guide we will show you which are the best online and download software and platforms for video editing . You will know which are the most sophisticated to produce professional-level content and the most basic so that you begin to take your first steps in this complex world that is audiovisual production.
Full list of the best apps and video editing tools:
- Adobe Premiere Pro
- Adobe After Effects
- Sony Vegas Pro
- Avid Media Composer
- DaVinci Resolve
- Movie Maker
- Pinnacle Studio
- Corel Video Studio
- Final Cut Pro
- Youtube Editor
- Adobe Premiere Clip
- iMovie iOS
- Filmora Wondershare
Uses and advantages of editing our videos professionally
Investing in video production is something that sooner or later all companies will have to do if they want to be competitive in different markets . This is not something new, since the emergence of television advertising the big brands have allocated large sums of money to the development of television campaigns that bring them closer to their target.
This has been the key to the success of brands such as Coca-Cola, McDonald, Adidas, Nike and much more. And the advantages of the production and assembly of professional-level audiovisual content are many.
The increase in engagement of video content is infinitely greater than that of written content or images. That is why the traffic generated by a YouTube channel can exceed in a few months that of a consolidated website with years online.
This is due to a natural and almost biological factor related to care. It is easier for a person to watch a video than read a text because doing so has to involve many more senses (sight and hearing). Similarly, it will be easier for you to remember the information you receive in this way.
Improve brand recognition
Recognition is the power that brands have to make their content intuitively identified by their target without the need to have their name written on it. This is achieved with many other factors, but video marketing is one of the most effective ways to do it.
To establish this recognition, time is needed, but as people listen repeatedly to a message, they will relate it to a brand. This is what differentiates a company from the competition.
The message is better transmitted
In a survey conducted by Geodilab it was found that more than 85% of online shoppers recognized buying more on websites that used audiovisual content to present their products since This way they understood their usefulness and need better. Undoubtedly joining moving images with audio is the best way to convey any message.
Improve search engine positioning
SEO also begins to lean towards video content . According to Forrester, more than 80% of the first organic search results contain use video to support its content.
The preference of SERPs towards video content is increasingly evident. That is why various APIs are being developed that allow search robots to analyze and interpret audiovisual material to make their positioning easier.
Improve the Dwel Time
Dwel Time is the length of time your content has . It refers to the period that passes from when a person enters your website until it closes or leaves to go to another. This is one of the biggest headaches of webmasters as it is a clear indication of user experience and influences positioning.
Audiovisual content is a winning letter in this regard since the users’ residence time is longer in relation to images and text. That is why many programmers add videos to their posts to increase dwel time.
All the above advantages will result in an obvious increase in your company’s relevance to the competition . In addition, video is a great way to differentiate yourself and create a brand personality that is more attractive to your audience and greatly improves their metrics.
List of professional video editing programs
Professional video editing programs are the most complete currently available, but they are also usually the most expensive. However, the investment is worthwhile because with them you can produce much more dynamic and attractive audiovisuals for the user . Here are the best options you have in this type of software.
Adobe Premiere Pro
This editing program developed by Adobe is one of the most complete and possibly the best. It has a wide variety of functions that will allow you to create very high quality videos for your projects, among which highlight its multiple effects, filters and options to clean the audio and improve the image and can retouch its brightness, contrast and sharpness He is a professional editor in every sense of the word.
As expected, has tools that will allow you to correct recording errors , such as the image stabilizer that will be very useful if you do not have professional filming equipment. In addition, you can navigate and expand the timeline to apply changes as accurately as possible.
Premiere Pro has support for editing videos in 4K quality and exporting them without being affected . In addition, you can render everything you produce in a wide variety of formats so you don’t have to worry about sharing them on the various playback platforms.
Adobe After Effects
An excellent tool that serves as a complement to the previous program . In it you can apply special effects of professional level in the videos you want. Although it is not an editing program as such, but rather an improver of them, it is useful to learn how to use it to significantly improve the quality of the audiovisuals you produce on other platforms.
Here you will have an extensive library of special effects already designed that you will simply have to apply or create your own effects if you have the necessary knowledge to do so. Like Premiere Pro, t has support for editing videos in 4K quality and rendering in multiple formats .
Sony Vegas Pro
This is another professional video editor that will allow you to produce high quality audiovisuals . In addition to the advanced features that it obviously contains, it has effects that can identify and correct localized errors, so you don’t have to do it manually scene by scene . This greatly speeds up the editing process and allows you to focus on retouching other aspects.
It has tools to clean and improve the audio with a remarkable accessibility, allowing you to do it practically with a couple of actions. In addition, it has its own image bank and royalty-free soundtrack, so you don’t have to worry about copywriting when sharing content on platforms like YouTube .
As expected, it has support for editing material in 4K quality and exporting everything produced in various formats among which highlights the MP4, AVI and others . Although you may find inconveniences in its price of $ 599 USD / 525 € EUR to be able to use it freely without restrictions.
Avid Media Composer
He is not a very popular editor among fans of the audiovisual edition , but in regards to the professional union of the postproduction of television series or cinematographic works he is highly valued. Its functions are very powerful, but what stands out the most is its accessibility , which allows you to make clean editions quickly.
Among its virtues is its wide variety of visual effects and tools to clean and improve the audio quality of each video . With support for editing material in the highest resolutions and exporting it in multiple formats, this is undoubtedly one of the best professional editing software available today.
This program has evolved a lot from its first version, when it was just a simple image editor, to the amazing and powerful video editor that is now , used by professionals in the television and film industry U.S. Its wide variety of powerful features puts it at the level of all the programs on this list, with the ability to mount videos in 4K quality and render in all existing formats.
Among its most outstanding functions are its multiple effects, the easy identifier and a wide range of tools that will allow you to automatically identify and correct localized errors so you don’t have to do it manually. Professionals don’t lie when they say this is one of their favorite editors despite not being as popular as others.
List of tools to create and edit videos with photos and music on our PC
Although the software mentioned above is available for Windows and MacOS computers , there are other alternatives for editing that may not be professional but meet the objective of editing quality audiovisuals.
Windows offers the most options in terms of video editors as it is the most widely used operating system, virtually all programs have been developed to work on it. The best without a doubt are:
This editor has functions so advanced that it may well be on par with one of the professional programs previously. It is a software that to exploit to the maximum it will be necessary to have some experience editing. In it you can apply interesting effects, edit each frame to improve the image quality , clean and improve the audio, add text and other elements on the image, work with videos in 1080 FHD quality and export in basically all available video formats.
Other advanced level software with powerful enough features to allow you to edit and create high quality videos. In addition, of the multiple filters and effects , it has an easy recognition function so you can add all kinds of elements on the faces of the characters of your video without having to edit it all frame by frame. That without forgetting that everything you produce can be exported in multiple formats and with 1080 FHD quality .
This is the quintessential Windows editing program , in fact it is factory installed on operating systems Windows Vista or higher . In this case we are facing a much more basic editor with which you can simply cut, drag, add images and background music to your videos. But do not fit the slightest doubt that with enough imagination you can create very attractive audiovisual pieces. In this case you can export in different formats but only in 720p quality .
This is a fairly powerful editor that could also be considered professional. In fact, if this is the first time you handle software of this style you will have some problems getting used to its interface and the various functions that it has integrated. However, after a few days driving it without a doubt you can start editing authentic jewels. In it you can apply multiple effects, improve the audio, stabilize the image and export in 1080p quality .
Corel Video Studio
With this editor you can do wonders visually thanks to its multiple effects and the wide variety of filters that you can apply. To this is added several interesting functions such as an imperfection corrector and a face identifier to add all kinds of elements on them without having to do it frame by frame. With support for editing in 4K quality and exporting in a wide variety of formats , Corel Video Studio doesn’t have much to envy to the professional editors available in the market.
MacOS is a unique terrain in many ways, especially when it comes to video editing software. This operating system has several programs that you can only use in it. The most prominent in audiovisual postproduction are:
This is the basic Mac editor, very similar to the Windows Movie Maker in terms of functions and power. In it you can simply cut, join, apply effects, place a musical curtain and little else. It is a program for beginners throughout the rule.
Final Cut Pro
This is a very powerful professional video editor that is only available in the operating system of Apple computers. It has advanced features that allow you to edit videos in 4K quality by applying a wide variety of effects and filters to make them much more dynamic. In addition, it has very practical tools to speed up the editing process by correcting errors by default so you don’t have to do it manually scene by scene.