If you have one company or personal brand surely you are considering the option of including it in the world of digital platforms to give you a greater presence, especially because in them you can get greater visualization and potential customers. Therefore, to be able to have a presence in social networks is essential for the growth of any business today.
And is that social networks have become a key factor for him business growth, for this they are in charge of strengthen customer relationships in a very attractive way. However, today they can be found many social platforms available so it may turn out very complicated know which of all is the most effective.
Be able to say which of all social networks is the best alternative for a company it is very complicated, since each one of them contributes different marketing strategies that can be ideal for any type of business. But being able to maintain a presence in several of them is very important. According to this, here we are going to teach you which are the best digital platforms for companies that you can start using now.
Why should I have profiles on various social networks for my brand?
In general, companies tend to handle different social networks, and this is something that is recommended since the chances of reaching a more people increase significantly. Keep in mind that in each of these platforms there is a different audience for what is important cover several of them. However, it must be clear that they cannot create profiles like crazy on all digital platforms, but simply drive two or three profiles which will be enough.
And above all it is recommended that these are handled in social networks make them different since the possibilities of reach a larger audience increase. It is also important that these profiles stay active enough, that is, they are constantly making posts, interacting with followers through comments, uploading content in stories, among others. Since all this can generate a greater reliability in customers.
Keep in mind that it is not the same view a profile where your last post was six months ago to a profile where content is shared every day. But, before I start open accounts in social networks, it is essential that first ask yourself the following questions, once having this clear surely you can easily choose which type of platform is the most suitable for your brand.
Let's see the most important points below:
What social networks can your clients be on?
The first point you should take into account is which are the social networks where your future clients can be found, keep in mind that each social network is oriented to a category, be it a social network photography, a social network of community, music, among other. This means that yes your business is about selling clothes it will surely be of no use to you register and have a profile on a music platform.
What use do users make of that social network?
Following with the previous example, it is not only enough with decide which application to use, if not the use or behavior of users in them. If it is a clothing sales company surely in YouTube will not be very successful, but if you try in social networks how Facebook or Instagram It might make a lot of sense, since you can find people interested in these types of articles there.
Are you very clear about the objectives of the company to be in a social network?
For this selection to be correct, it is necessary that you be clear what are your goals in the digital world, in the case that what you want is position your brand in search engines, then you can make use of platforms like Google +. If what you want is create catalogs of photos, videos and interact with the public make use of Instagram or Facebook.
What resources do you have available to them?
At this point you should consider what they are human resources such as the time you have available to spend on social media and economic resources like how much money are you willing to invest there. Keep in mind that many of these platforms require a bit of money for its use, especially if they are for commercial purposes.
Once you have defined all these questions, the process of selecting a social network suitable for your business it will be much easier. That is why we show you below which of them are the best for what is the commercial field.
List of the best social networks to grow your brand on the Internet
Today you can find a large number of social networks available for companies, but being able to talk about all of them in a single post is practically impossible. That is why here we are going to show you a list of the best social platforms that you can currently find on the market. In this way you can have the possibility to choose Which of them are capable of helping you meet your goals.
To do this, follow in detail each of the applications that we are going to show you below:
Facebook.es
LinkedIn.com
This is a social network that cannot be missing from any list, and it is that it is a platform that has been created for what the workplace is, so it has a 100% professional character. It is an ideal option for businesses that target other companies or "B2B" companies. It must be borne in mind that every user who has a LinkedIn profile has done it for work reasons, either to get apply for new contracts or to recruit potential clients or staff for your company.
This means that this social network is Completely working and not to share your vacation experiences or with friends. If you have time with your business and you know very well your target audience, surely this kind of application is ideal for you, since here you can place yourself in constant contact with companies that are part of your potential audience. Keep in mind that they are not handled here companies selling clothing, footwear, makeup or other similar areas.
So that you can understand all this a little more, here we are going to show you which businesses can be successful on LinkedIn and which ones cannot:
- Businesses that are successful on LinkedIn: Any company whose purpose is sell to other companies, as well as those that are related to what is technology, banking, marketing, among other.
- Businesses that are not successful on LinkedIn: Those companies that have as purpose to sell to an end user or customer. Possibly a travel agency company can be successful, but brands dedicated to sell household or clothing items you can hardly achieve the desired success here.
Instagram.com
Pinterest.es
Twitter.com