While it is true, a Community Manager refers to that professional who is in charge of build and manage the online community around a brand in the digital environment. This, through creating and maintaining long-lasting, stable and quality relationships with its customers or any user interested in the brand.
Now, in order to carry out optimal business management, A Community Manager must have certain knowledge, skills, techniques and qualities. Since, it will take care of making conversations with the company and the followers, in addition to You must curate and produce content that adds value to the brand, as well as edit images and videos.
In this sense, it is essential that a professional of this type relies on tools that facilitate these processes and, in addition, provide them with high-quality results. The reason why, then we mention the best tools there are to create content.
List of the best online tools for images that every Community manager should know
It is no secret to anyone that images are completely essential elements in a marketing strategy and, especially, if it is carried out through social networks. As, "A picture is worth a thousand words" and, therefore, making and sharing these visual elements allows increase engagement of any brand or company.
So the main reason for that, is that the human brain processes 60,000 times faster a photograph in a text And, of course, it will be simpler and more attractive for users to assimilate or process information visually. Consequently, Community Managers have to choose to share quality images on social platforms.
But, for this, it is important that use certain online tools that have the ability to provide fully optimized images.
Therefore, next, we proceed to point out five alternatives of interest for that:
Canva.com
Pixabay.com
Gimp.org
Piktochart.com
Easil.com
The best free and paid tools to edit videos for social networks
While a Community Manager works with your brand in the social media environment, its main objectives are achieve good engagement with the public, acquire a greater number of followers and make all possible sales, fundamentally. For which, it is essential to carry out certain actions in order to capture the attention of the audience and one of them is based on sharing videos.
Because videos are ideal audiovisual elements for create promotional content, transmit your brand's values and generate the desired “Stopping Point” which means getting users to stop and see what your content is about. However, to make quality clips, it is important to rely on tools that facilitate editing.
Therefore, below, we show you five interesting solutions:
InVideo.io
Quik
Powtoon.com
VideoToolBox.com
Consists in a free online video editor which basically offers the possibility of importing videos from other sites to customize them directly from the platform. So, has the capacity to process files up to 1,500 MB and even, it allows you to record from a webcam in a dynamic way, to obtain your videos quickly within the same platform. Now, to personalize your creations, allows you to add watermarks, caption, and do basic cropping.
Among other details, this online tool it has a format converter that supports the most popular (3GP, AMV, ASF, AVI, FLV, MKV, MOV, M4V, MP4, MPEG, MPG, RM, VOB, WMV). Thus having the possibility of, select conversion mode (simple or advanced). Also, you can combine multiple files to result in a single video and easily create thumbnails of your clips. To do all this, it will be necessary to register on the web and create an account.
Clips
The best content curation tools you should know if you work on social media
Generally speaking, content curation is the process of search, segment, filter and add value to the information found on the network, and then share it with your target audience. So, it is knowing how to choose "A needle in a haystack" and it is considered a fundamental aspect for ensure the success of any content marketing strategy for your brand.
Therefore, when sharing content on any social network, it is important to carry out a content curation process, since this will encourage the viralization of the information that you post on these platforms. In fact, it allows you to build an excellent online reputation and increase your traffic to improve your positioning.
In this sense, for any Community Manager to carry out an excellent marketing strategy on social platforms, it is essential that use certain tools to make content curable easier and more effective.
Therefore, below, we specify five of the best options available:
Shareist.com
Percolate.com
Feedly.com
Issuu.com
Get.LittleBird.com
It is a totally effective tool for discover and locate influencers according to the theme you want to deal with, in order to monitor the behavior of those users who generate relevant content for members of your community. That way, you can manage to share and distribute quality content every day on your social profiles.
Additionally, this online application also can help you connect and interact with the most influential people in the B2B environment in Social Media, in order to be able to foster relationships of commitment from the production of content of interest. It should be noted that, to use this tool, you will have to register on their platform.