Being youtuber has become one of the main ambitions of many young people today . The idea of living making videos of things you are passionate about is very seductive, so more and more people are motivating and investing to become influencers within the world’s most important video content platform.
At the beginning, most people watched uploading videos to YouTube as a simple hobby , but over the years it became an extremely lucrative business. A channel with a large volume of subscribers can generate more than one million dollars a year, as is the case with channels such as Badabun, TicTacDraw or Genial , to name just a few Spanish speakers.
For a normal person, without a great marketing machinery behind them, being a youtuber can generate monthly income of more than four figures by creating between 10 and 15 videos per month . If you are interested in this lifestyle, in this guide you will know the most important aspects to consider and the best video editing programs to upload them to your YouTube channel like a professional , so that you have Things clear enough before you start.
Do you want to be a successful youtuber? Points to consider before uploading your first video to YouTube
As passionate as you may have, being a youtuber requires some planning since the platform has its rules . You can have an excellent video but if it does not meet the established guidelines it will not last more than a couple of hours online, being blocked by YouTube and even being able to directly affect the entire channel . In addition, there are also other important aspects that you should consider so that your video can be positioned (Yes, on YouTube there is also SEO) and be viewed by thousands or millions of people .
The copyright is the subject you have to be more careful before uploading a video to YouTube since this platform is very jealous in this aspect and will not hesitate to marginalize your entire channel if you notice that you continually violate these rules. Each content that is uploaded to this social network has a type of license that allows its use with some limitations. There are two types of content from which other licenses derive.
- Copyleft : is non-copyrighted content that you can use as you wish without any limitation on the platform.
- Copyright : is copyrighted content that can be used with different limitations. This type of content may be limited to different licenses that will allow you to use its content with total freedom, use it as long as you mention the author or simply not use it.
This applies to all audiovisual content; music, videos and image , so you must ensure that the elements of your videos do not infringe these rights or your channel will be affected sooner or later.
Type of videos
Another thing you should keep in mind is the type of videos you are going to make for the channel Do you want to go on screen or just images with voice? Are they informative videos, tutorials or Vlog? This may seem somewhat smaller, but it is good to have it clear to plan the content you are going to make in the future.
When you finish editing your video you must choose the format in which it will be exported . You must be very careful in your choice since the platform does not accept all the formats currently available. Therefore it is recommended to use videos in MP4, AVI or WMA that are usually less heavy and easier and faster to upload to YouTube.
Regardless of the format you choose for your video, you must ensure that the resolution is 16: 9 , in addition to being rendered in 720p or 1080p. Although most users generally view the content in 320p or 480p, it is good that the original file is in HD as it will give more relevance to the platform.
Optimize each element when uploading your video
As I told you before, SEO on YouTube is a reality . When uploading a content you must write a title, a description, choose a thumbnail and tags . Each of them should be optimized so that your video is positioned well in the searches corresponding to its topic. The title should be striking and very specific, with the main keyword at the beginning of it and some branding at the end, even adding emoticons makes them more visual
The description should fulfill its objective perfectly and explain as clearly as possible what the video is about , while the thumbnails should be complements of the title to get the user’s attention and prompt it Click to see it.
Remember that after all YouTube is also a search engine , so it is important to optimize these elements to position yourself in the first places Did you know that the first 3 results are Do they carry more than 80% of clicks? This will give your videos greater reach and make your channel grow much faster than most.
But of course, this may not be achieved with your first content, you must first be relevant to YouTube , which means having a channel with more than 10 videos published in the last two months and with a subscriber volume greater than 2000, this is not always accurate but it serves as a reference to take into account.
How does monetization work on YouTube?
It’s good that you know how monetization of advertising videos works, that is, how to generate revenue with your channel . The first thing you should know is that you don’t earn money for each visualization, just like a blog doesn’t make money just by receiving visitors. The platform pays for multimedia ad views or clicks received from your videos in text ads .
For monetization to count, the user needs to see at least 30% of the sponsored video . The amount of money you receive depends essentially on two factors; how much the advertiser is paying for advertising and the country where the monetization comes from. The best-paying visualizations are those of English-speaking nations , which can be up to € 6, and those less than those in Latin America, which rarely exceed € 2.5.
Then you will understand that generating advertising revenue is like a lottery. On average, a Spanish channel can generate between € 0.2 and € 3 per 1000 views . So to have a profile that generates enough so that you can live on it, you must generate at least two million views per month. Which entails its due time.
In addition, to activate this monetization you must be in the YouTube partner program, which requires generating 4000 hours of playback and earning 1000 subscribers in the last 12 months . That without forgetting that for a video to start generating advertising revenue, it must first reach 10,000 views, after that it starts counting monetization.
You can’t only make money with advertising
Advertising is not the only way to monetize your channel . There are essentially three other ways to do it; with Premium content, with affiliate marketing and referrals, and with influencer marketing .
Influencer marketing is similar to earning money for advertising. Basically what you do is get in contact with an agency or brand and you offer to promote their products within your videos . A good brand can pay from € 100 to thousands of them depending on the relevance of the influencer.
You can also do affiliate marketing or referrals on your channel in the same way you do on your blog. This is a very profitable business since conversion fees are usually well paid, so if you have an audience with thousands of subscribers interested in what you sell , you can generate several thousand euros a month without need to generate millions of visits.
Finally there is the creation of Premium content . This is a new model that YouTube is implementing so that its partners can generate exclusive content that only those users who are subscribed to this type of content can see. This is by far the most profitable method since subscriptions are monthly and have a value of $ 12 USD / € 10 EUR, of which 60% ($ 7.2 USD / € 6 EUR) corresponds to content creator.
However, this modality is not yet available worldwide , only the creators of the United States have this privilege at the moment, but there is no doubt that in the future it will expand to Europe and Latin America.
List of the best programs to edit videos for YouTube < / h2>
One of the indispensable skills that YouTube has to have is knowing how to edit videos . You don’t need to be a true magician, but you can give style and form to your content. Fortunately, there are several interesting editors with which you can create good-level videos that please your audience.
List of the 5 best video editors:
- Filmora Wondershare
- Adobe Premiere Pro
- Windows Movie Maker
- Vegas Pro
- Pinnacle Studio
One of the best programs to learn to edit. It has an extremely intuitive interface that is easy to handle for any user . But do not be fooled, this does not mean that it is a little powerful program. With dedication and imagination you can produce videos of very good quality.
Filmora allows you to add text and other elements to the video, apply effects to give dynamism , divide the screen into several sections, apply transitions, accelerate or reduce the playback speed, add music in seconds flat and even eliminate audio noise. No wonder it is one of the programs most used by youtubers in Spain and Latin America .
Adobe Premiere Pro
This is an extremely powerful professional edition program , possibly the best on the market today. Despite this, its interface is quite intuitive and can be managed, to some extent, by someone with limited knowledge of audiovisual editing.
With this platform you can do virtually what you want with your videos. The variety of tools it offers allows you to produce authentic audiovisual jewels in a short time and render in Ultra HD or 4K quality . If you combine it with other programs such as Adobe After Effects , you can apply all kinds of special effects that will make your content truly unique.
Windows Movie Maker
The Windows Paint for video. It is a full-level amateur program , but it will help you learn several editing concepts that will allow you to move faster by learning in other tools. Its advantage is mainly speed. Being so limited, you can create a video in a few minutes after joining the parts, apply some transitions and add text.
In Movie Maker you will not be able to apply effects to your videos , but if you improve the frames, polish the audio and add other elements. If we take into account that you can render content in good quality and multiple formats, we are facing a very interesting program.
This is the latest version of the legendary Sony Vegas , a very popular audiovisual editing program between 2005 and 2010, until it was removed by Premier Pro. This is a tool that will allow you to create level videos professional, with a wide variety of functions that make it the direct competition of Adobe.
Basically you can do everything; apply text, filters, effects, images, improve audio, background music, speed up or reduce playback speed and much more. Its interface is also easy to handle, which allows novice producers to handle it without much trouble, but without a doubt to maximize its potential it is necessary to have advanced editing skills .
With an attractive and easy-to-use interface, Pinnacle Studio has a option to directly upload edited videos to Facebook, YouTube, Vimeo and other visual content viewing platforms. It is one of the programs that could be used with great ease and satisfaction making sure that the beginner level of video editing is fully understood for those who want to become professionals.
A really good option for those users who already have a certain level of audiovisual editing , since this software allows any feature you can imagine and with a lot of demos to use in the assembly of your videos, such as transitions or audios, where you will be placing each track in its complete timeline though, you will need a powerful computer to get the most out of this tool .
Tips to win subscribers quickly on YouTube
Ok, we already have our videos edited, mounted and uploaded to our channel, but… How do I gain loyal subscribers to generate more views and increase the visibility of my channel? . Subscribers are an indispensable element for a channel to be successful. However, many have a hard time getting those first 1000 and 4000 hours of viewing that allow access to the partner program to monetize the channel , but the reality is that it is not as difficult as it seems.
Variable reward system
The variable reward system (SRV) consists of offering an incentive to a person after taking a certain action . It is a strategy widely used in video games and that generates a lot of addiction, so you can take advantage of it to gain subscribers quickly.
Announce that you will greet in the next video or send a downloadable file to 10 of the users who subscribe and comment. This type of stimulus will make you generate new subscribers in each video and your consent grows in a short time.
Organize and create contests
Contests are possibly the best strategy to get subscribers even though it represents an obvious investment. You can basically sort out any prize; from clothing, gadgets, mobiles, computers and even money. The impact of the event will depend essentially on the prize in question, but the increase in subscribers is guaranteed.
Make the call to action in the middle of the video < / span>
Many youtubers tend to make the call to action for people to subscribe at the beginning or end of the video , which is not always very effective. It is best to do it in the middle of it , when they have already been able to see the content you offer and decide if they would really like to continue consuming it or not.
Following these three simple tips, you’ll get those first 1000 subscribers to start monetizing your channel . But this does not only apply to new channels, whether you have 10,000 or 100,000 subscribers, these tips will always be effective for you to continue growing.