The phrase Community Manager It has become very popular lately, and is that this term has been given to all those professionals who are dedicated to managing, administering and building an online community around a brand on the Internet. For this you must take care of create and maintain stable and true relationships with each of your clients, followers and the general public.
This is how it becomes increasingly common for many people to dedicate themselves to working through social networks, either using platforms like Facebook, Twitter or Instagram. All of this has become one of the most important aspects for digital mediawhere these people are in charge of brand success, becoming the main communicator of the same with each one of the clients and public interested in the company.
If you are one of the users who still not very familiar with Community Managers, Here we will explain a little more about what are the tasks and duties that they must fulfill, as well as the main tools on which they are based. For this, follow in detail everything we will teach you in the post.
What are the tasks and duties of a Community Manager?
It is important to clarify that the work of a Community Manager it is not an easy task as many think, they must fulfill a series of tasks and duties in order to achieve all the success necessary for the brand they promote. In addition, they must have some knowledge of programming to systematize each of your publications.
In accordance with all this, here we present the main tasks that these users must perform:
Pay close attention to the corporate landscape
These professionals are the virtual eyes of companies on social networks, so they must pay a lot Constantly pay attention to what the corporate landscape is. And it is that they must be fully aware of all the opportunities in the environment, as well as any kind of threat that I can get to compromise the company you work for.
You should also be very aware of all the content that is published by the competition, since this will allow you to know what type of information you can offer and contribute that others do not. In this way you will be achieving a extra value for both him and his company.
Maintain communication with the online community
This professional is in charge of be the voice of the brand in social networkstherefore it should be the one to assume and face the company in any circumstance that exists with the online public. In the same way, he is the main manager of attract visitors on social media, this is achieved through the content you publish, as well as the attention you have with customers.
He main goal is to achieve create a group large enough that you know the brand, for this you must interact with followers, either clarifying any questions they have, offering additional information and motivating them to use their services or products offered.
Maintain constant communication with the company
Another of the primary tasks of community managers is to keep company informed of everything that happens, especially if it has been relevant information. All this will allow maintain and create effective marketing, design, sales strategies, among many others that allow carrying out a good action plan.
It should also be mentioned that important information is not only obtained listening to the publicbut also to the same company, since on many occasions the best ideas come from within. In this way, the communication between the company and the professional it is essential for everyone's success.
Turn users into ambassadors
The professionals they must keep abreast of everyone brand movements on the Internet. In this way they must have the ability to identify which are the users that most interact with them on social networks. For this they must keep in mind which are the users who comment the most, who share the content frequently, those who like it, among many other aspects to keep in mind.
All this can allow you establish a collaborative network with themwho can you become the ambassadors of your brand. Interaction with customers It is very important at all times, since it depends on them will be your success.
Identify who are the opinion leaders
Community managers they have like mission to identify and create links with different types of people or groups of people as long as all of these are able to help drive different dissemination strategies to be established.
Follow the routines according to your marketing team
Basically community managers they must work to base of routines and strategies to ensure all the success they need. In this way, these professionals must have a good communication, being well trained, being able to carry out different types of tasks and above all a lot of passion and professionalism.
List of the most useful tools to support the Community Manager in his work
These professionals do not only have the mission of carrying out a series of specific tasks to achieve all the success necessary for your brandit must also have a series of tools that will serve as support for their work.
That is why here we leave you a list with the main tools of the Community Manager:
Hootsuite
This is a well-known tool and used by most users, it is used to schedule posts on social media, which will allow you constantly interact with other members of the networks, it allows you keep track of mentions, direct messages, among many other activities. It also offers you different functions that will help you to know statistics of your brand, as well as knowing the evolution that your social network has had during a certain time.
Trello
Trello It is used by a large number of users around the world, this is because it is a very complete platform and that you also have the opportunity to use for free. It is responsible for helping you organize actions, plans and tasks, as a kind of virtual agenda. It also allows you to create calendars and select a specific manager to perform each of the tasks, in case you have a group of collaborators.
Slack
Compared to the two applications mentioned above this is less known, it is available for computers and smartphone and which has a integrated chat. This allows group what is the communication of the different working groups so that together they can stay together focused on the job and the objectives to be met.
Buffer
It fulfills the role of content manager, so you can share and schedule the entries in social networks, such as Twitter, LinkedIn, Instagram, Facebook, among other. It also allows you to use statistical tools like interaction and monitoring of the associated account.
Google Analitycs
Is Google app has become the right hand of many, and it is that it offers the possibility of knowing the profile of all those who visit your website and social media profile. This means that it is a fundamental tool for what it is social media traffic, where you can also find out if the visits are useful or not.
Google alerts
most of brand professionals use Google alerts for monitor a specific topic who is following up. For this, use is made of what they are the keywords, so an alert will be generated every time any news item containing said keyword is generated.
Canva
It is impossible to be community manager and not working with design, it is because of that Canva It has become one of the most sought after options by most professionals. This is because it has ease of use, as well as the necessary design tools So you can create your own professional images, which you will share through blog, websites and social media.
Tagboard.com
Another fundamental aspect that they should take into account are the hashtag, and this is not only the daily bread of the Twitter social network, but is used in all the other social networks very often. Although the hashtags do not always give the certainty that they will be discovered or that they will have very effective with the public.
Therefore, this program gives you the possibility to view profiles and pages that use a specific hashtag. In this way, obtaining this information you will have the opportunity to better design your strategies to achieve the desired parameters with each of your publications.