If you have one or several accounts in different social networks surely you've heard of the hashtags or you will have already used them in one of your applications. And it is that these elements also known as labels are words that have become fashionable and that can be so much in English as in Spanish.
These elements are generally made up of a keyword or a series of words which are always accompanied by numeral symbol #, which indicates that it is a label. These words will allow your publication to reach a greater number of people, which is why they are used to attract followers and generate greater visibility to each of the publications made.
Taking into account the importance they have within the social networks, specially in Instagram and Twitter, here we are going to teach you a little more what are the benefits of using this tool and some tips so you can get the maximum benefit and thus maximize the reach of each of your publications.
What are the benefits of using hashtags in your social media posts?
These elements formed simply by a word or a series of words They are labels used in most social networks with the aim that facilitate the search for publications or only of that content that is related to a specific topic or information.
Due to its great reach it has been considered as a very effective tool what is he for management of social networks and digital marketing. That is why we show you below the main benefits of using them in your publications.
Allows you to connect with more people
The main advantage of this element is that it will allow you connect with more people when posting a photo or video on your social network, since according to the hashtags that you use the users can find faster and no need to follow you. These labels are generally used to attract new followers.
Get more clients for your online business
If you have one trading account the best alternative you can use are these labels, since this will allow you to achieve new audience. For this you simply must apply these keywords to each of your posts, using only those words that are found related to your product. This will allow it to reach more audience, especially to all those who are interested in the product you offer.
Helps you generate more sales
If you have taken very good photos and you have edited your videos very well, then the only thing you need to increase your sales and getting a greater number of customers is to label each of your products. I mean if you sell cars then you can use keywords like #cars, #autos, # automobiles, #sale, among many others.
Promote the action of other users
Generally, when a person is interested in a product, they will most likely want spend time looking at such content, for this it makes use of the hashtags using those words that are related to said product or service.
Simplify searches
Power search using keywords it is much simpler and more effective, since simply use the right words They can only achieve those results that interest you. That is why it is recommended use at least five or six tags per postThis will allow it to be found by more users.
Improve your marketing strategy
As already mentioned above, the use of this tool is key what is it for managing social media and content marketingTherefore, any publication that is oriented towards it must make use of these elements. They are available practically in all social networks as they are Instagram, Twitter, YouTube, Pinterest, among many others.
Tips for using hashtags in your posts and maximizing their reach
Use the hashtags in each of your posts on social media will undoubtedly allow you get a greater reach in each of them, since this will allow other members of the platform to get your images or videos loaded more easily. However, in order to achieve a positive result with this tool it is necessary to use them properly.
That is why below we teach you some tips when using these keywords on your social networks:
- Before defining your keyword for searches you need to have defined what is your goalsince this will allow you create the most appropriate hashtags.
- Find out what hashtags use your competition, your followers and other public that is of interest to you.
- Lean on hashtag search engines so that you can know which of them are the most used by other users. Keep in mind use those that are most wanted.
- Use labels that are quite popular, since this will allow you to your posts can be seen by more people.
- Avoid using labels that have nothing see with your products or services, since this will not help you, generating just a bad image before the public.
- Use only keywords make them quite specific.
- You must not include spaces or special characters.
- Is allowed capitalize at the beginning of each word, although you should avoid using tildes.
- Try to create keywords that are short and easy to remember.
- For what the hashtags can offer very high yields it's necessary that your profile be public, since this will allow them to reach a greater number of users.
- In the case of Instagram can apply these tags to your stories, in this way they can have greater scope.
- They can be located anywhere in the message either at the beginning, middle or end of the message.
- Try to post at peak times.
- Can create contests through hashtags.