Best time to post on Instagram What is it and why share photos on it?

Nowadays, Instagram is one of the social networks with the highest user growth worldwide and its power within the world of social platforms is becoming more and more remarkable. Thanks to the fact that it has become the main ally of brands and companies to attract followers and increase their importance in the digital environment.

However, in order to enhance the reach of your publications on this site and get a better response from the public, It is essential to take into account certain aspects that significantly influence. Without a doubt, one of the most important of them, lies in taking into account the convenient time to upload post.

Since, each social network has its own schedule to ensure success in getting the desired response. Which means that, some times of the day are called the best for posting on Instagram and, then, we explain the reason for it, as well as their impact and which ones are specifically.

Why is it said that there is a “best time” to post on Instagram?

Basically, the fact of making Instagram posts at the best possible time, It is essential to attract the attention of your target audience.. Given that the viewing and interaction habits of the users of this social network tend to be different compared to other platforms and, consequently, it is not easy to determine when users are most active.

Therefore, it is important to study and establish a specific and effective schedule based on your unique audience each account on Instagram and above all, depending on the different time zones in which said public is located.

Since this way, you will be able to capture the attention of people who are truly interested in the content you share. On the other hand, because it is a social network that It is managed directly from the mobileusers can stay connected at any time of the day, according to their customs and habits.

Therefore, it is essential to inspect the uses of instagramers and thereby narrow the range of hours to find the most effective time to post. In that sense, according to the hours set for it, your publications will reach more the indicated users who can help you strengthen and enhance your brandin order to gain an excellent position in Instagram. Taking into account that obviously this will be essential to get engagement and numerous responses to your posts.

What are the best times of day to share content on Instagram?

Now, you may be wondering what are the best times of day to share photos or videos on this social network in order to acquire the benefits indicated above, based on the importance of establishing a fixed schedule for that. Thus, we indicate that, in global terms, it is appropriate to post between 17:00 and 18:00 on weekdaysbesides that it is also recommended to do it Mondays and Thursdays at 8:00 p.m.specifically.

However, to locate the best time to post on Instagram, it is important that you value certain parameters linked to some characteristics of your audiencein order to further refine your strategy.

Among these aspects, we point out:

• The demographics of your target follower: If they are people who work regular hours (from 9:00 am to 5 pm) they are likely to check their instagram account in the morning. But if, for example, they are university students, they will surely stay active at night. Ultimately, the first step is identify your audience goal to find out what time of day they prefer to check this platform.
• time zone difference: In case you have followers from all over the world, it is much more complicated to estimate an exact time of day to publish and get the desired response. Instead, if your followers live around the same time zone, it will be easier to locate the ideal time.
• The engagement you have noticed: It is also essential that pay attention to the increase or decrease of the interaction when you post at certain times of the day. Thus, by testing with different schedules, you will be able to find the most optimal times to publish and attract your audience.

On the other hand, if you want post videos in your account Instagram, we recommend doing it after work or school hours. Since, on a regular basis, the interactions in the clips tend to differ from the photos published on this site. So that, If you want your videos to be successful on the social network, it is better to share them at night..

In addition to that, in general, you can rely on certain tools that have the ability to indicate what is the best time of publicationaccording to certain statistics based on the behavior of your followers. In this way, they manage to calculate the best time to share content on Instagram and even reflect the level of interaction obtained by the publications made at that time.

Will it affect the reach of my posts if I post at another time?

In view of the relevance shown by the fact of making publications in Instagram at the best time, users may wonder if, in case of making said publications at another time of the daywill negatively influence the reach of your posts and the effect generated from them.

Faced with this dilemma, we point out that, such a reason if it can affect the importance of your Instagram account. Since, in addition to assessing the content to share, it is also essential to check what is the best time to post on Instagram; being these two characteristics, the main keys to achieve success on this platform.

In any case, keep in mind that posting more during non-work hours is idealinstead of doing it throughout the day. He also chooses to bomb your instagram profile with new publications during the weekends, which are the days of rest and leisure for most people. Besides, on any day, avoid doing it at dawn when almost all users sleep (for example, between 00:00 and 8:00 a.m.).