While it is true, social media marketing is essential to be able to increase your audience and obtain potential clients in an effective way. However, to achieve these goals, it is essential establish an optimal marketing strategy that allows you to increase your visibility and with it, enhance your brand in the digital environment.
But, as every day the organic reach in social networks it's getting smaller, it is important to take into account certain aspects to get your content published on social networks, have the highest possible visibility and range. One of these parameters lies in consider the most appropriate times to post.
Consequently, when carrying out a social media strategy, it is recommended improve post performance through your posting hours. Thus, it is valuable to consider the specific times to do it and then we will teach you which are together with more information of interest.
What are the best hours of the day to post on social networks?
Despite the fact that, some experts assure that, there are no better hours to publish on social networks as such, there are certainly some times that are more optimal for acquiring positive results around a social media strategy. Whereas, this is something that will also depend on some factors such as: your target audience and the type of sector of your brand.
Consequently, it is essential to take into account the most indicated hours that they can help you enhance the reach of your content and, in the same sense, improve the response obtained from your audience for your brand or company. Therefore, in this section of the post, we proceed to specify the most recommended hours to share photos, videos or any content on your most famous social network profiles:
On Facebook
Nowadays, Facebook It is one of the social platforms with the greatest reach worldwide and for that reason, companies or personal brands they choose to advertise on that website in order to gain the expected objectives and enhance their visibility. For which, it is important to know the best times and days on which it is advisable to publish content to increase your followers there.
Next, we mention said data:
- Generally speaking, based on working days, it is better to upload content on Facebook from 13:00 to 16:00 (for the highest percentage of clicks) or from 14:00 to 17:00.
- In addition, some studies indicate that, the best specific time to publish on this social network, it's Wednesdays at 15:00. Like Thursday and Friday, because the highest participation rates are obtained.
- Regarding weekends, it is suggested that it is better to publish between 12:00 and 13:00. Like, in the nights, since the users usually stay up late during these days.
On Instagram
Another of the most powerful social networks today is Instagram, thanks to its format. Consequently, there are many people who focus their strategy of marketing on said platform and in the face of so much competition present there, it is essential to know how to have a positive effect on your viewers.
For which, it is decisive to share content in the most profitable hours and here, we indicate which are:
- Thanks to Instagram used at any time from mobile devices, the best time to post, it's monday and thursday during the day, except between 15:00 and 16:00 by business hours.
- Also, it is recommended to upload photos, videos or Instagram Stories from 9:00 p.m. to 10:00 p.m..
- Now specifically, if you want to post videos, the best trend points in a schedule between 8:00 a.m. to 9:00 p.m. because these tend to work better.
On twitter
For many years, the best platform for microblogging that is known in the world, is Twitter. For this reason, a large number of brands and companies use this medium to advertise and attract potential customers, through the content they publish in the form of tweets.
But, as with other platforms, it is essential to do it at certain times of the day:
- As well as Facebook twitter It is used from computers and mobile devices. Therefore, it is optimal to share content from Monday to Friday between 12:00 and 14:00. Like, at 17:00.
- Also, Wednesdays and weekends are estimated to be the best days to post on Twitter, Given the handles the highest click-through rate. Specifically, between 15:00 and 16:00 or from 21:00 until 22:00.
On LinkedIn
In view of the enormous benefits it provides LinkedIn in the workplace, most companies and professionals prefer to carry out their strategy through this professional social network, in order to attract the attention of your potential audience, establish relationships with other people in your sector and gain credibility on a digital level.
But, like all social networks, it is important to share content on LinkedIn during some specific times, such as:
- In general, it is optimal to upload content on LinkedIn of Monday to Friday between 17:00 and 18:00, because it is usually used more during the week before and after the workday.
- According to certain studies, it is also recommended publish on Tuesdays from 10:00 to 11:00as it registers the highest number of clicks and actions on this platform at that moment.
- Other good stripes to advertise, are based on days Tuesday, Wednesday and Thursday from 7:30 a.m. to 8:30 a.m. and 12:00 p.m., specifically.
On Pinterest
Because Pinterest provides the opportunity to stay close to customers, offers visual appeal, brings brand personalization and can drive traffic to a website, is a platform used by companies to advertise and obtain the best results corresponding to a social media strategy.
However, it is essential to publish at specific times to acquire greater advantages and these are the following:
- It is estimated that Pinterest It has a mainly female and more active audience at night, therefore, it is advisable to make publications from 20:00 to 23:00 on any day of the week.
- Since more traffic is generated Saturday morningssharing content is also advised from 8:00 to 12:00.
- According to other data, the additional slots with positive results, it's friday at 15:00.
Why is it important to publish your content during these times?
Basically, the most relevant reason to share your photos, videos or any content during these hours is that Your publications will achieve a greater reach in the social network that you decide to use. Which will not guarantee success in the first instance, but it can help you achieve certain goals in order to increase your visibility or recognition on the platform, attract effective public and, if it is the case, increase the amount of sales.
However, in addition to taking into account the recommended times to post on the most famous social networks, it is also important study the behavior of your audience in order to maximize the positive effect on your social media strategy.
In this way, you will get more out of social networks and, especially, if you take into account the following tips:
- Analyze your posts with greater reach. Well, it is helpful to examine what kind of publications have worked best for you with respect to the goals you want to achieve.
- Take tests or surveys to know the preferences of your viewers. With this, you will be able to know with the greatest possible certainty, what are the hours in which your audience stays active in the chosen social network.
- Observe the behavior of your competition. In addition to studying the behavior of your audience, it is also effective to look at the results that your competition gets, according to the hours in which they usually publish content.
Is it really necessary to make all the posts at this time?
Certainly, it is not necessary to make all your publications at the times indicated in this post. Well, what is recommended, is to share the most important and significant content during these hours. While, the publications with less potential, you can upload them at another time of the day.
So, for example, if you have a plan to make 3 posts every day, you shouldn't carry out all those posts at the same time because it can saturate your audience and, as a consequence, cause the opposite effect. Therefore, it is better to focus on publish during these times, the most important content of your content strategy. On the contrary, you can use the other publications to stay active at different times.