Internet advertising has been the main alternative to conventional advertising that we all hate on TV for years. This happens because it has obvious advantages, among which stand out above the others its low cost and enormous reach .
Google Ads is undoubtedly the largest advertising company on the Internet at the moment, as it offers a huge amount of tools to its users to grow their business thanks to their ads. That without forgetting that it also gives them full control over their campaigns .
That’s why if you’re here, it’s because you want to learn more about this way of advertising online. In this article we are going to show you how to create a Google ad campaign that takes your business to the next level thanks to our advice.
Index:
What is Google Ads and what is this digital advertising service for?
Google Ads is an Internet advertising service that allows you to create, customize and organize your own ads and campaigns. To access this you must create a Google account and go to the Adwords tool , where you will find a whole new world so you can advertise on the Internet.
When you use Google Ads, you can advertise on the web portals with the largest audience on the Internet, as well as in the search results of the largest search engine on the network. That without forgetting that you can direct your campaign perfectly and create your own strategies .
The cost of this platform basically depends on the reach you want your ads to have, being able to start with a budget of less than € 10 what more could you ask of life? If advertising is what your business needs to grow, then don’t miss the opportunity Google ads give you to do it.
What are the advantages of digital advertising from Google ads instead? of the conventional?
As we mentioned earlier, Internet advertising far exceeds the advertising of conventional media that we all know so far. No wonder, the potential of the Internet is far superior to that of radio, television and the written press . In fact, for several years people have spent much more time surfing the web than watching TV.
So, when you start an ad campaign for your business, you are taking advantage of a lot of advantages and benefits that you can only get by advertising on the Internet.
To make it clearer than ever, we present the main advantages of the method :
Adjustable budget
When you go to a business and ask people if they are interested in advertising it, the excuse they always make for not doing so is the high cost of it. Seeing the prices that are handled on TV or radio for an advertisement, it is normal for people to have the idea that a budget of hundreds or thousands of euros is needed to advertise .
Google Ads sent that idea to the depths of the Challenger Abyss , in the Mariana Trench, when he decided that the advertiser could set his budget based on the scope he wanted for his campaign That is, depending on the number of people you want to reach, your ads will be more or less cheap, being able to create campaigns with a reach of 10,000 people for just over € 10.
100% customizable campaign
Another advantage of Google Ads advertising is that you have full control over your ad campaigns, and you can devise them according to your overall marketing strategy. This means that you can decide absolutely everything about your ads, from the number of people you want to see it , to the country where they will be seen and for how long they will be available, without forgetting the design of the same.
Results statistics
When you pay for an ad on television, these charge you for the times it will be shown on screen, but they don’t offer metrics of how many people have seen it and, more importantly, of those They have really interacted with him. You will never really know if your campaign has been successful or not beyond an increase in your sales. This is not the case with Google Ads.
In the Google Ads platform you have access to all the statistics of your ads , being able to know things like how many people have seen it, how many have clicked on it and how many really ended up with a conversion that generates profits for your business.
Greater reach
As we told you at the beginning, people now spend more time on their mobiles checking their favorite website or social networks . So it is well known that advertising on the Internet will give you a much greater reach.
In addition, this scope is not only limited to the number of people who see your ads, but to where they are from, since you can establish the region or country where you want the ads to be displayed.
Target segmentation
Another problem with advertising in conventional media is that they do not guarantee that your ad will be seen by people who are really interested in your product or services.
During the broadcast of a program they may be tuning thousands of people, but not all of them will be interested in your running shoe store, or in your server management service . No, at that time there will be people with all kinds of interests.
With Google Ads you can solve this problem and indicate that you only want your ads to be displayed by people who are really interested in what you are announcing to them . This raises the efficiency of digital advertising to much higher levels than traditional advertising.
Types of Google Ads strategies on which platform can I apply in: formerly known as Google Ads?
Now that you know perfectly what Google Ads is and what are the main advantages of using it to grow your business, it is time that you know in depth what things you can do with this tool. The first thing you should know are the different types of ads you can create on it .
Text
The most basic and cheap of all are text ads, which are displayed in Google search results and in the interfaces of certain web portals. With them you can create a call to action of only text, without being able to include images, having to make the most of copywriting skills to succeed.
Of images
These are static or dynamic images that appear within the portals that are part of the Google Ads network. They are much more striking, and also slightly more expensive, but their effectiveness is quite high, being the ones that generate the most click within the platform. You can use both JPGE files, animated images or .GIF files, so that the ad is much more interactive .
Responsive
Responsive ads are those that adapt to the dimensions of any digital device, call it mobile, tablet or laptop. These usually combine images with text, although the display of them will depend on the equipment from which you look. If we are seeing it from a small screen, it will only be text, while if we have something wider , the text will be displayed with its companion image.
For applications
This is a new type of ads that is specially developed to make a mobile application more downloaded. It has its advantages since they are quite effective , but these will only be compatible on devices where the application in question can be installed, so that they cannot be seen on computers . p>
Video
These are ads from the Google Display network that are displayed on the web portals associated with the ad network, as well as on platforms such as YouTube. You can have the extension you want, but keep in mind that this will increase the cost of an ad which in itself is one of the most expensive in the entire Google Ads platform.
For products
If you have an ecommerce store and want to advertise the products you have in it, this is the type of ad to do so. It allows you to add a description and photo of your product, accompanied by striking text so that people are attracted to buy it. In addition, has the advantage that it will be shown to people who regularly look for and buy products similar or equal to the one you sell .
This type of ads has a second modality that allows you to add a more precise description of your product, which has a higher cost but is considerably more effective.
For calls
Finally, there are these text ads where you can add a phone number and a call to action for people to call you to get more information about a product or service.
Types of campaigns in Google Ads How can I combine the different types of ads ?
A campaign within the platform is a complex strategy in which you can combine different types of ads to achieve a faster goal. Google is aware of this, so it puts at your disposal a wide variety of plans for its advertisers .
Search network campaigns h3>
The search network is none other than the ads that appear only in the search results of the Google.com SERP when someone makes a query on the platform. Campaigns on this type of network can be standard, which only allow you to publish text ads , or with all functions, which allows you to create all types of ads except for call and video .
Campaigns on red display
The Display network is one made up of all the websites that monetize their content by advertising to Google customers, they are all those pages where you have seen a Google Ads ad. This network has a much greater reach than the previous one, so your campaigns are also more expensive .
In this network you have much more creative margin than in the previous one, because you can pay for campaigns with practically all existing ad types, except for applications. Plans for these types of campaigns allow you to create text, product and shopping video ads , although the latter with certain limitations.
Video network campaigns h3>
There are also campaigns on the video network, which are all those that we can view from the YouTube platform, which was acquired some years ago by Google. This is the most expensive network of all, although you can also start campaigns starting at € 10 on it .
Google Shooping
Google Shooping campaigns allow you to create a complete strategy to sell your products or services more efficiently. You will have access to a large number of types of ads to grow your sales business in a huge way.
Universal applications
Finally, there are campaigns aimed at promoting applications of all kinds, so that you get the downloads you want for your digital projects by spending just what is necessary without paying on traditional advertising. These campaigns allow you to advertise on platforms such as Google Play , all media networks, as well as within the different applications that are part of the company’s network.
Steps to create and publish a Google ad campaign from just € 10
Well, the time has come to teach you step by step how you should do to create your first campaign in Google Ads. It should be noted that this is a tutorial just so you know how to create your ads, but not to make them more effective , since this requires some professional knowledge that we will share in another opportunity.
Create your account
The first thing is obviously to create a Google Ads account, for which you simply have to enter the official website of the tool and click on «Start now». After that you will have to login with your Gmail account and the work will be done.
Create campaign
Once you’re inside the Google Ads interface, it’s time to create your first ad campaign. To do this you must go to the «Campaigns» section and once there click on the «+» symbol in blue that is on the right side of the screen.
Set campaign type
The next thing you can imagine is to create your own ads. This is something very easy to do. After clicking on the «+» sign that we named you in the previous step, you must select the distribution network where it will be announced. You must choose between the five that we mentioned earlier; Display, search, shooping, applications and video .
Set goals
The following is a somewhat complicated issue. You must choose the objective you want to achieve with your ad, but this should not be a specific objective such as “increase sales”, since that would be very subjective. In this case, you determine how you want the audience to interact with your ads.