The advertising on instagram It will allow you to tell users experiences instantly, since every time it appears in the stories You can see headers and buttons for external diversions.
This is why conducting a campaign in RRSS is a good marketing strategy to make your brand known.. To achieve this it is necessary that you know the requirements that you must meet.
Because of this we have prepared this post, where not only you will find the step by step to advertise with Instagram adsYou will also find tips for creating the best campaigns and increasing their effectiveness.
What are all types of advertising on social networks?
On social networks you can make different types of advertising, which we will show you below:
Collaborations
Collaborations are actions carried out by companies recognized, or not, offering some of their products so that a user, who has a good amount of followers and interactions, use them and comment on your experience. This has the advantage that the accounts that investigate the content of the influencer they know about the product offered as a collaboration and in this way the company creates a fairly efficient promotion channel.
Influencer Marketing
Influencer marketing is an activity carried out by people recognized in social networks and that help the SEO positioning of a blog and product recognition. In this way, it is achieved that the target market arouses interest in consuming that item, because it has a positive value demonstrated by the influencer.
It is ideal for millennial niche markets. This is because 70% of this sector follows at least one influencer on their social networks.. This type of marketing is characterized by having a direct action on the public, which lasts longer than other commercial techniques. Whenever needed position a brand in people's minds wear a influencer for this task it is a good idea.
Sponsored Post
This type of post refers to those who make other pages that they belong to the same market niche that you are targeting and that they make a promotion about your products. This is done through commercial contracts, which are paid. They are characterized by having positive reactions in the audience, since the accounts they publish have great recognition in the social media and allow traffic from websites and accounts, to which the product belongs, grow considerably.
Instagram Ads
These advertisements are characterized by having a striking and also linear format. You should not forget that there are currently close to 500 million accounts, so the algorithm of this social network It will help you find the audience interested in your products. They are stories that are uploaded with photos or through videos high quality and can last up to 60 seconds. Which will allow you to advertise on sequence or by collection.
Learn step by step how to advertise with Instagram ads
The steps you must take to create an advertising with Instagram ads are the following:
Requirements
For create an Instagram ad You will need to meet certain requirements that allow you to configure correctly for the purpose of the social network. In addition, you will need to enter through Facebook and have a business account. Then you will have to decide the name of the campaign and what type it will be. If it will be through photos or videos and also if it will be recognition, consideration or conversion.
In addition to this, you must take into account the configuration requirements of the items you upload. That is to say, the size of the images must have a minimum resolution of 600 x 500 px, but must not exceed 1936 x 1936 px. In case you do not want a square but horizontal size, the minimum resolution will be 600 × 315 px, while the maximum will remain the same.
If you decide to advertise in format vertical the lower resolution will be 600 × 750 px and in this case the maximum limit will also be maintained. In all cases the formats will be .jpg or .png. When you want to publish ads through videos this can't beat the 4 GB nor does it last more than 120 seconds. In case you want to include a text, the maximum length will be 2200 characters and the aspect ratio will be 1: 1; 1.91: 1 or 4: 5 for square, horizontal or vertical aspects respectively.
The formats must be .mp4 or .mov. If you are going to use Instagram Shopping You will need to have a company account and that you have had at least 9 previous posts. Then you should have a fanpage on Facebook in which you will include the catalog of your products. You will also have to have a official Web site in which you have included the option to receive payments through different means.
Set budget
At this stage what you will need is to determine how long your advertising will be in circulation and how much money you are willing to pay for this advertising campaign.. You should bear in mind that the average cost per click is around 70 euro cents. This needs to be done very carefully, as the success of the campaign will depend on the strategic decision you make at the moment. For this you will have to choose in the field Budget what is the amount you want to spend.
Then you must select in the calendar days and time slot in which your advertising will appear. When you have these parameters in place, you're going to have to choose the optimization for your ad delivery. I mean, if you want if you want to do it per click per link or CPM. In addition, you will have to choose if you want the amount of bid be automatic or decide manually if the value that each click will have is for the link.
To end, You will have to choose if the invoice that Instagram will make you will be through printing or click on the link. You will also need to configure whether ads will be run continuously or not and if the delivery will be accelerated or by standard method. To support you in your decisions you can consult statistics They offer different tools or also on the same platform that will guide you to obtain the best results.
Set audience and reach
What you should do next is choose the audience and the scope of your publication. For this you will have to choose who or what type of user you want to show your ads. If you already know your potential customers, you will have no problem, you will only have to repeat the data you have assigned in other campaigns.
In case it is the first time, or you want to get involved in other markets, you will have to indicate the age and gender of the group you want to reach. There are other variables, but the most important are these and it is the ones you should pay the most attention to. When you have set this target you must continue with the next related step.
Set geographic area
For this stage you will need to know where your target market is located. In this sense it is convenient that you do a prior analysis about the scope of your products and the possibility of delivering them to customers.
For this reason you will have to inform Instagram what will be the country and time zone where you want to do the advertising campaign. If you will do it in your own country, you will have to indicate a much smaller geographical area for the action to be more effective.
Choose which social network your ads will appear on
When you hire on Instagram you are also doing it on Facebook, you will have the possibility to include both social networks or just choose one. In addition, you will have to choose, if you agree to do it in Facebook, where on the screen the advertising of your articles will appear.
Make the payment
To finish you must enter a payment method that can be PayPal or a credit card.
Tips for creating better Instagram campaigns and increasing their effectiveness
To create effective campaigns on Instagram you must take into account the following concepts:
Build your true audience
This is the key success factor that your campaign will have. For this reason, you will have to carry out different actions that are generated by trial and error. That will make you discover which users are most interested in your products. For this you must carry out more than one campaign and not be discouraged if the first attempts fail.
Try to have a budget that matches
As we told you in the previous point, you will need to create more than one campaign for you to be successful. This will require you to have a suitable budget so that, in case you do not make profits in the early stages, you can continue to maintain the contracting rhythm Instagram until you manage to discover the true target market.
Includes creative ads
You need to keep in mind that the target of users you are looking for has particular tastes, so you will have to create advertising that catches your eye. Your goal will always be for the brand to stay on their heads.
Use different techniques
As we mentioned before, there are different types of advertising you can do. For example, in the first stage you can count on an influencer to help you access the target market faster. Then you will be able use a sponsored post technique and in the end resort to the ads that can be created by your own creatives without additional elements.
Combine different social networks
If you have a suitable budget, you should not miss the opportunity to hire advertising on Instagram, but also on Facebook. The combination of these two social networks is very effective Because different types of audiences that will be interested in your products complement each other.
High-quality images
Whether you use photos or video as a means of reproduction, consider that Instagram is the king of visual social media. So all the images that you upload must have the best quality possible for you to stand out in the market.
Set yourself apart from the competition
Use a specific theme in the campaign, generally it tries to be established by means of a trend. Then it involves distinctive templates and colors so that the audience knows how to interpret and relate your products to the brand.
Resort to humor
It is proven that humor is the best ally to provoke positive feelings in people. For this reason you must involve characters or dialogues that represent a touch of humor. and sensitivity in your future buyers.
Marketing of influencers and sponsored posts How can I find good profiles to promote my content?
So you can find profiles that promote your content you will need to be a regular Instagram user. This will allow you to know more quickly which are the companies and people that could influence the market. But for this you will need to know precisely which audience you want to approach. Once you are clear about the profiles that most interact, you should know what types of followers they have and what is their number.
This will help you see if They are actually true influencers or they only have an account with different followers who follow them for reasons beyond the needs of your brand.. When you're done with this stage, you must do a new filter to keep two or three candidates. In this case you will have to study if they make promotions and how is the quality of them.
You must not forget that the influencer profile or the account for a sponsored post must be related to the culture and image that you want to offer your brand. Then, you will have to choose the candidate depending on their fees and also on other aspects that only you will notice.