Become a Trending Topic trend on Twitter generates great benefits when you want to position a brand or a service that you provide. To achieve this, you will need to consider what those advantages are and how the trending algorithm works.
This information can be found in the following paragraphs. In which we will also explain the points that the platform takes into account to convert a label into a trend.
But this is not all, you will also read about what is a sponsored trend and how you can create hashtags step by step to become TT organically.
What are the benefits of becoming a Trending Topic on Twitter?
When you become Trending Topic On twitter you will get as a main benefit the possibility of improving the construction of your personal brand. For this reason, you will help your marketing strategy to fulfill the objective that you have set in the social media plan. Also, you will increase the reach to future buyers because you will have greater visibility on Twitter. This is generated thanks to the algorithm of the social network that allows you to interact with hashtags that you have chosen to be a TT.
If you become a trending on Twitter in a positive way, users will empathize with your brand. Therefore, it will generate a very good psychological association between the target market and your product or service. Finally, every time you become Trending Topic You will help to have a greater audience reach in your account. This will favor you to have a much cheaper sales channel than if you do it by other means. In addition, you can become a leader in your industry in less time.
How does Twitter's trending trending algorithm work?
Twitter's algorithm works directly on the timeline that appears in your account. That is, the platform decides, according to your tastes and interactions that you had, which They will be the tweets that will appear first, regardless of whether they were recent or a few hours ago. In this way you will be able to find out more easily what are the trends that exist according to the things that are happening.
Also, the algorithm works based on the geographical location of the account. In other words, there are Trending Topic for our country, which may be different from those that exist at the same time in the United States. But this does not imply that they exist world trends, which occur when all users of Twitter they use the same labels. By last, Twitter algorithm rewards (or gives more importance) to new hashtags. For this reason, this type of trend is constantly changing.
You should be aware that this does not imply that old labels cannot be trending again, since to make them again they will have to exceed the number of uses of the old labels. Do not forget that the algorithm also takes into account the time slot. This means that it analyzes the number of users who used the tag and the number of tweets that were generated during those hours.
Sponsored Trends Pay to go viral across Twitter!
Promoted trends are payment tools offered by Twitter so that your brand or user account appears in the tab Trends for you from the section To explore on the home screen. Members will find you first or second. Every time a person clicks on these kinds of trends you will see a tweet promoted by the advertiser and the number of times it is spoken of that topic in the social network. In this way the user will be able to interact just as it does with other trends.
Learn step by step how to become an organic Trending Topic on Twitter
To become a TT organically on Twitter you will have to do the following step by step:
Create a unique Hashstag
As we said before the twitter algorithm prefers new labels over old labels. This means that users can be aware of situations that occur at a certain time.
For create a hashtag only you need to keep in mind that in a sentence of two or three words you will have to involve benefits, particular situations or any other feeling that cause positive impacts on your audience. You must not forget that humor is a good resource that you can use to create empathy on Twitter.
Choose the moment well
It will not help if you have a unique label and cast it in Twitter at a time that is not right. For this reason, you will have to be cautious and choose the ideal context to use the hashtag. This you can do if you analyze trends, information related to your brand and any other information that you can take in your favor. to benefit your task.
Share on other social networks
A very useful technique that you should keep in mind and use frequently is to share your tags on other social networks.. This is done because each platform has users who have different tastes and different topics are discussed, with a large part of the members being repeated in each one.
For this reason, every time a person sees a hashtag you created on Twitter and you find it on another social network, you will understand psychologically that it is a good topic that must be shared among your contacts. In this way you will gain greater visibility in all the RRSS and you will have many possibilities of being Trending Topic on Twitter.
Share at the indicated time
Another thing that you We mentioned in the previous paragraphs is that the Twitter algorithm takes into account the schedule so that your publications are more effective. Therefore, you will have to keep in mind the time slot, the number of tweets you need and the number of users to become a Trending Topic.
The summary is as follows:
- From 4:00 a.m. to 10:00 a.m. are needed 1200 tweets and 500 users.
- From 10:00 a.m. to 4:00 p.m. it is necessary 1,700 tweets and 734 users.
- Instead, from 4:00 p.m. to 10:00 p.m. it requires 1500 tweets and 811 users.
- If you want to post between 10:00 PM and 4:00 AM. you will need to 1900 tweets and 923 users.
Motivate your followers
A good strategy is to include in your hashtag instructions for people who read it to get motivated and share them with their contacts. In this way it is possible to generate a trend in the shortest possible time.