Create a company page on LinkedIn it's a good idea to enhance your personal brand and thus get better business. In addition, you will have the option of obtaining greater visibility and accessing your target market in an easier way.
To achieve this great goal, you need to know the benefits of having a brand presence on LinkedIn. and the requirements you must meet.
This information can be found in the following paragraphs. In addition, we will show you a complete guide to create a company page on LinkedIn And, if you prefer, we will tell you alternatives so that you have a personal blog.
What are the benefits of having a brand presence on LinkedIn?
When you have a personal brand on LinkedIn You will get important benefits for your career.
Among the most outstanding advantages we can mention:
- You will be more likely to generate profitable businesses. This is because you will get more visibility among your contacts, so they will associate your brand with a certain service or product.
- Promotion costs are much lower than in other advertising channels.
- Being LinkedIn a network of professionals, your potential clients will know more easily in where can they find you.
- Google indexes faster the content you upload on a company page. This being a vital strategic advantage when it comes to appearing in the results. SERPs.
- When you have one professional page on LinkedIn you will have an important tool for differentiate yourself from your competition. This will generate added value for you to carry out commercial operations.
- You will have a greater presence on the web, which will help you generate a better marketing strategy. In addition, you can lean on other social networks to increase the flow of visitors to your website.
What requirements must my brand meet to be on LinkedIn?
To have a company page on LinkedIn you will need to have a user profile, be the person in charge of representing your company and later complete the process provided by the platform to generate a website. In addition, you should keep in mind that there is no other page that has been created before your company.
Learn step by step how to create a company page on LinkedIn like an expert
The steps you will need to take to create a company page on LinkedIn are as follows:
Go to the home page
The first thing you should do is enter your LinkedIn page with your browser and later enter your email and password. In case you don't have an account, you will have to create a user. You will have to incorporate your real name and surname, confirm the email address and create your professional network.
Select the Products option
Once you've entered your profile you should look for the tool products, which is located in the upper bar of the screen, next to your profile picture. When you find it, click on it.
Click on Company Pages
You will find this option at the end of the drop-down menu. Click on it to see the 4 categories that you have available for create a page and contact your customers.
The options are:
- Small business. Fewer than 200 employees.
- Medium-large company. More than 200 employees.
- Products page. Child pages associated with an existing page.
- Educational institution. Study centers and universities.
Select the option that best suits you
When you have chosen the alternative that suits you, a form in which you must include information, which will be separated into different fields.
You will have to complete:
- Identity of the page. In this section you must include the name, the LinkedIn Public URL and the external link.
- Company details. You will have to choose the sector, the size of your company and the type of it.
- Profile details. At this stage you will have to include a logo from around 300 by 300 pixels and it is in format JPG, JPEG or PNG. You should also enter a slogan that will help you briefly identify what your company does.
Create the page
Lastly, you will need tick the box informing the platform that you are a representative authorized of the company and that you have the right to act for it. When you have finished you will have to click on the option Create page.
List of the best alternative platforms to LinkedIn to have a company page
If what you are looking for is Create a page for your company and you don't want to use LinkedIn As a tool, you can choose one of the following alternatives.
Which will help you have the best website in a few steps:
Site123.com
With this platform you can create your website for free without having to have coding and graphic design skills.. You will have an intuitive editor that will help you sell more easily. have a free domain registration and then use tools SEO optimization that will help you position yourself faster. In this way the customers will be able to find you more easily, since you will also save money because you can count on the possibility of hosting your site for free.
Obolog.es
This is another tool that you can use for free to create a blog for your company. You will have the possibility to access your website in just 60 seconds Due to the features offered by the tools that this program has. You can adapt the design to mobile phones in any theme you choose.
In addition, you will have statistics and self-control using plugins that will help you offer a better user experience. You will have functional editors for you to configure any themeTherefore, you should not have advanced computer skills to carry out this task.
Jimdo.com
If you are looking to create an online store quickly and safely, this platform is ideal for you. It has tools that will allow you design your website in a few minutes offering your clients high quality images and visual content.
It has a structure that allows optimizing templates for computers and mobiles. In this way you will be able to differentiate yourself from your competition through its advanced editing functions. You can choose different types of payment plans to access a web page or an online store.