How to create a consistent brand on Instagram that is successful? step by step guide

The social networks they are a good channel to do know your personal brand. But you must be careful because for you to have successful results you must establish strategies that achieve a positive perception in your audience.

To achieve this goal, it is necessary to create a coherent brand and strengthen it in the future. You can achieve this through techniques that will help you increase visibility of your account of Instagram.

In this article you will find the steps to create a coherent and successful brand. You will also see the tips to positively interact with your followers and establish an inseparable bond.

Why is it important to have a consistent brand on social media?

If you decide create a virtual store or a brand and create content marketing on the networksespecially in Instagram, it is important to generate all kinds of actions for it to be successful. For it, the best thing is that the brand is consistent so the first thing you should understand is what it means to have a consistent brand. A brand must be created as an image that reflects the message of the product so that it is perceived by users.

They should know, by looking at your account, if your image is related to cheap or expensive items or of good or average quality, among other concepts. Therefore, the stories that you upload to your feed must reflect all these elements in the clearest way possible. This will make your brand in the social network consistent with the image you want to convey and is what will achieve success in your business.

To achieve this goal it is important that never leave the coherence of the brand you ownpublishing things that are not in accordance with your image or message that you want to convey. Brands must follow certain guidelines, when a person sees a brand with little coherence, he distrusts the act of this and it means short-term failure.

Business accounts on Instagram, what are they and which one should I choose?

Instagram allows you to choose the type of account you want to use. That is, if you want to have a user of type personal or business. The process to create the latter is simple, you must first open a personal type user and then you have to request Instagram that your account is set up as business.

In turn, commercial accounts are divided into:

• Brand or company accounts: When you create an account, it is important to separate yourself from it as a person, even if you are the owner of the company. This is because when people interact with the account, they do so considering that they do it directly with the brand and never with the creators of this. Therefore, avoid personal opinions when using this profile.
• Users for content creators or influencers: in case you want create a business account in which you are part of the image, surely you will do it for create content and earn income. This is what is called be an influencer. In this case, it is important that you are part of the image, however, you must always maintain a attitude of respect and always be consistent with the image you want to project for your account.

Learn step by step how to create a consistent and successful brand on Instagram

So you can create a consistent brand and achieve success in Instagram, we will teach you the different aspects that you must take into account when making important decisions. All these tips will help you achieve a large number of faithful followers on your bill, which will seek to enjoy the content you upload and, in case you sell any product, they can choose your option over others.

Let’s see the steps to follow:

Create a corporate image

Creating a corporate image requires different aspectswhich you must try to unite to achieve a single objective, which is generate a positive image of your company and your brand in the perception of buyers. For this, you can use a stylized logo with the name of your company and a suitable reason, put a good name, add a slogan and put music to your videos, among other things.

It is important that from the beginning the name and the slogan remain, this is something that people will always remember from your image. In addition, you should not forget that you will have to permanently seek to generate positive feelings in your audience.

That the publications accompany the brand design

Posting on Instagram continuously is important, if you want to stay in the attention of your followers.. This will help you due to the operation of the instagram algorithm. To achieve this, you must publish content at least 1 or 2 times a day showing your followers how important they are to you.

When doing these stories, it is important that they match the design of your brand. To do this, they must have content that relates to your brand and, if possible, place the logo and any other element that is characteristic of your brand. It is important that, when someone sees a post from your brand, they immediately know it’s yours, without having to check who posted it.

Create a bond with your followers

Something that many people and accounts forget is that followers are people, so they are the most important thing in this chain.. If you want to be successful, you have to rely to some degree on all the followers who view your stories on a daily basis. To achieve this, you can reply comments intelligently with funny or technical content and without losing quality and image in your followers.

Some alternative options for creating ties is posting stories thanking them for following you. It is always important to upload this type of publication when a goal is reached, this helps the followers feel part of the brand and not just another follower.

That the content does not deal with scattered topics

If you are considering creating a brand that has coherence, surely your topics of focus are quite particular. If you start making posts on different topics, without focusing on the goal of your Instagram account, you will be opposing yourself to the coherence of your brand.

To avoid divergences and maintain consistency, it is best to align with the main themes of your brand. This will allow users check your account in the topic search and decide to follow youbecoming loyal members of your audience.

Create templates for feed posts and stories

Create posts permanently, requires time and effort. You can look to optimize this, creating different templates in which you can simply place the new content, adapting it to these tools. This will allow you to optimize your publishing system, reduce the time spent and at the same time, increase the coherence of your site.

It is important that the template for the feed, as well as those of the stories have a similar design, but it does not imply that they can be differentiated. Otherwise, it will look like you don’t want to spend time providing quality content, trying to set yourself apart from the competition.

Tips to interact with your followers on Instagram and generate more empathy with them

We will show you below different techniques that will help you interact with your followers and generate more empathy with them:

Be nice to everyone even trolls

It is important that you never lose your balancethat is, never insult anyone who is bothering you through your account. Instagram no matter what you say. He always seeks to be a mediator and treat everyone with respect. You must take into account that an error of this type could negatively impact your image. Besides, the competition also works so it would not be unusual for him to hire a troll to annoy you.

make smart comments

It is always important to write well and say intelligent things that have a touch of humor. By doing this, you will generate in your followers positive feelings every time they interact with you, so they will read your titles more than the others. This will generate higher flow of users in your account and therefore greater visibility.

Respond whenever you can to the comments of your followers

Something that the followers of a brand really like is that they answer your queries privately or not. This makes them feel important and better yet, part of a community. Always answer whenever you can the things that call you the most. attention And remember not to leave humor aside.

Create a community with common goals.

It is important that your followers they feel not only as simple people who follow an account, but as part of a whole community with clear ideals. To do this, you must make the image of the brand that you have created include them as if they were among all (including you) part of a big family. You can achieve this by creating goals together, for example, number of posts, number of followers and celebrating when they are achieved.