For create a successful ad campaign on LinkedIn You will need to know the different formats offered by the platform to choose the most suitable and thus grow your brand without problems.
Also, you must take into account different criteria before launching a campaign. For this reason, you will have to know all the secrets that this option that LinkedIn offers. If you want more information, you can find it in the following paragraphs.
But this is not all, we will also show you a complete guide to create an efficient campaign on LinkedIn and We will tell you the best tips for your first advertising strategy.
What are the different ad formats on LinkedIn and how to choose the most suitable one?
LinkedIn offers you the possibility to choose between different types of formats to create advertising campaigns. This will help you to meet the objective set in the social media plan. so you can make your brand known in an easier way and you manage to attract more visits to your website.
In addition, you can create more interaction between people who read your posts, have more video viewing and generate contacts with members that can help leverage your strategy. You will also be able promote jobs to get the best candidates for your company.
Among the different types of ad formats that you can find are:
- Overview (also called single-image ads): With this type of format that is adapted to computers and mobiles you can reach specific members by means of an image and a message above it.
- Carousel: this ad shows successively different pictures, which can have subtitles and links. With this you can create interactive stories and display them on different devices.
- Video: If what you are looking for is to contact your audience through audiovisual content, this type of format is ideal for you. You can position your brand by sharing stories that will be linked through a video.
- Text: It is a type of ad that consists of a title and a short narration, in some cases you can include images. They will help you accurately reach the target market according to age and geographic parameters, among others. It is ideal to increase visits on your website.
- Messages: when you are looking to increase conversions on your website and generate more contacts with members of LinkedIn, this type of ad format is recommended. It consists of a greeting that you must personalize, a banner on the right of the screen and then a link for the call to action. You can also include a form and a footer.
- Followers: In case you need to increase your followers on the social network, you must use this ad. It is characterized by having a profile picture of your company, your name and some brief information related to you. Finally, the follow button will be included so that members can click on it.
- Spotlight: They are dynamic posts that allow the visitor to directly enter the advertiser's website. It is ideal for gaining brand empathy, generating more visits, and posting jobs.
- Job ads: This type of publication is designed so that companies can offer, through dynamic elements, vacant job positions. In this way the candidates will have access through a link to know all the job opportunities.
What should I keep in mind before launching an ad campaign on LinkedIn?
Before launch an ad campaign you must take into account What is the main objective that you have in your social media plan. This will help you define the market you want to reach, since you will know the tastes and needs of your followers.
When you have defined what you want, you must establish the budget that you have destined to access an ad in LinkedIn. Once you know these data, you will be able to choose some type of promotion, taking into account all the recommendations offered by the platform for each situation.
Learn step by step how to create an efficient ad campaign on LinkedIn
To create an efficient ad campaign on LinkedIn, you will have to do these steps:
Create a marketing content plan
Before starting you must establish what actions you will take to grow your brand, to get more visits on your website or for any other purpose that you defined in the social media plan. This will allow you to know precisely what they are the topics that people you want to reach with your LinkedIn ads are interested in.
Set a budget
You will not be able to advance if you don't take into account the costs you'll need to access an ad on LinkedIn. Thus, you will have to know what the expenses will be which will be used in accordance with the marketing content plan in this advertising technique.
Create a user in Campaign Manager
At this moment you will have to create an account in the native Campaign Manager tool. This will allow you to link to your LinkedIn page and generate featured ads.
The steps you should follow are:
- Go to the platform main screen.
- Choose products.
- Choose the option Advertise. This action will take you to a new tab in which you must complete different types of data.
- Enter the account name, the type of currency and if you want to create an account linked to a page of LinkedIn.
- When you have finished click on the option Create an account.
Select the campaign group
In this stage you will have to include the location, budget and any other information that allows you work in an orderly manner. When you're done click on Following.
Choose the target
The platform tool te will offer different types of targets that will be segmented according to knowledge, perception and conversions. That is, you will have to choose the type of ad.
It is worth clarifying that for Post an ad on LinkedIn you must have a user account updated. So you will need to have a suitable profile to make it attractive in the market segmented by the platform. Once you consider what your marketing objective is and know the budget to access the target market, you will have to choose some of the ad variants that LinkedIn offers. This will lead you to choose the location of the market and see the forecast results.
Select the ad format
When you have established the budget and days you want your publication to appear, you will have to choose what is the format you want.
Set up your ad
You will have to select if you want a quote daily or total, the start date and if you want one automatic bid or by CPM. When you're done, tap Following.
Schedule ads
In this step you should set your ad in which you will have to include the text, message, video or any other element that you have chosen and that you will help create the ad.
Check before launch
When you have everything ready, the platform will show you a previous configuration of how your ad would look. Check details such as spelling, video editing and any other factor that may harm your image.
Post the ad
What would be missing to complete all the steps is make the payment to LinkedIn and click on Start the campaign.
Tips to make your first LinkedIn advertising strategy a success
If you want to be successful in your ad campaign on LinkedIn, you should take into account these tips:
Plan your marketing strategy
It's necessary that you have a social media plan to help you find the target market to grow your brand or reach the objective set. Also, you will be able to better choose the options offered by the platform when creating the campaign.
Set a budget accordingly
It is convenient that you allocate a necessary amount of money to achieve your marketing objectives. That is to say, you will have to know that in the first stage you will not be able to save money, if you want to become a sector leader. Do not forget that in some cases it is necessary strengthen the campaign and extend it over time, so you will have to plan to incur additional costs.
Choose the smallest market
To become an expert, you need to first be a leader in a regional market. This will take users to talk about you and you can gain authority in it.. Once you are established in small markets, you will only be able to launch into entire sectors or countries. In addition to the geographical location, you can also choose by level of education, work experience or interests and traits.
Choose the language correctly
While it is true that you can expand the target market much more if you choose two or more languages, it is beneficial that you start with your native language or the one used by most of the target. This will help you to better interpret what their tastes are.
Use the ideal ad format
As we mentioned before, LinkedIn allows you to choose between different types of advertisements. For this reason, it is substantial that you select the alternative that best suits your needs. That is, if you do not have a good message to transmit on video, it is better that you do not use this technique. So you will have to include texts or messages through images.