Both Facebook Ads and Instagram Ads are advertising systems that serve to promote certain content and reach millions of active users considered as potential customers. For thus, expose your brand on these social networks.
One of the most useful methods to attract leads to WhatsApp Business, consists of making use of these platforms in order to create announcements that allow you to start a chat in the app instantly. Well, this helps attract more customers.
In this post, we will show which ones are the steps to follow to develop these advertisements easily and correctly. Like, some efficient techniques to get users’ attention and connect with them via WhatsApp Business.
Learn step by step how to create Facebook ad campaigns and get leads for WhatsApp Business
Through the ads click to WhatsApp on the social network Facebook, it is more practical to start a conversation, at the same time that you can attract numerous potential customers. Well, they are elements that increase brand visibility and awareness, increase sales and improve audience segmentation. In order to prepare them, companies must ensure that they have their WhatsApp Business account active and connect it to your Facebook page in order to become the administrator of it.
Once this has been verified, proceed as follows:
To create click ads to WhatsApp
The steps to follow are these:
- Through the panel Commercial manager, go to the upper left corner and select “Commercial Manager”.
- Locate the tab that says “Create and manage” to click on “Ads manager”.
- Now, it is time to press the button that indicates “Create”.
- In the window that appears, choose the objective of your campaign. Either in terms of Recognition, as in Consideration and Conversion.
- Press the button “Continue”.
If you choose the Brand Awareness, Reach, Engagement, and Video Views objectives
- You must choose the budget of the campaign, for later click “Next”.
- Proceed to choose the audience, the locations and the calendar; to return to click on “Next”.
- From the Links part, select “Add Website URL” and enter it.
- Through Call to Action, click on “Send WhatsApp message” and choose a page that has your number associated with it corresponds to WhatsApp Business.
- To publish the ad, select the option “To post”.
If you choose the Traffic, Messages and Conversions goals on the website
- Choose the budget you want for the campaign and click on “Next”.
- In Ad type, proceed to choose “Click to send message”.
- From section Apps messaging, click on “WhatsApp”.
- You have to select the audience, the locations, the budget and the calendar. A) Yes, click on “Next” again.
- Decide what format you want for your advertisement and finalize the setting in question.
- It’s time to click on “+ Create” to create the process. Then click on “Save and finish”.
- Finally, click on “To post”.
Discover how to configure advertising campaigns in Instagram Ads and make conversions go to your WhatsApp Business
To create advertisements on Instagram Ads and configure these campaigns with great efficiency, you have to implement the following steps to do it correctly:
Link Instagram with Facebook
First of all, you have to connect your account with its corresponding Facebook page. In case you do not have a Fan Page or it does not match the achievement and the name of the commercial account on Instagram, it will be more difficult to do. To link both accounts, you have to access Instagram, enter the Settings panel of the page and click on “Instagram Ads”. Then select “Add an account” and proceed to associate your Facebook page.
Select the type of campaign and its objectives
exist five kinds of campaigns in Instagram Ads They are: Promote publications, get web traffic, get conversions, installation of applications and video reproductions.
In this case, it is recommended to use the following:
- Acquire web traffic: They are intended to get visits to a specific page or a website in general. To do this, it has a button that redirects users to where you want, automatically.
- Get conversions on the website: Incorporates conversion tracking and are advertising campaigns that also pursue the execution of some type of value conversion (purchase, subscription, download, contact form, etc.).
Segment your target audience
You can too choose your ideal targeting options to reach the potential audience of your brand or company. In this case, it is relevant to make use of the same options that exist in Facebook Ads. It is suggested add filters such as: age, gender, geographic segmentation and language. As well as taking advantage of the advanced options that are: Custom audiences, interests, demographics, connections, and behaviors.
Choose the budget and bid
Its determinant define budget at campaign or ad group level along with the bidding strategy. In case you choose to run an accessible campaign, you should bear in mind that the minimum daily budget that must be set is 5 euros.
Through the section of “Optimization for ad delivery”, Instagram Ads offers you the possibility to choose why you want to cancel your campaign, either by impressions, by unique daily reach or by interaction (which are clicks). When linking the response with WhatsApp Business, it is recommended to choose by interaction or click.
Choose the ad format
There are 4 types of ads that are used to design your advertising on this social network in order to surprise your target audience. To reveal high quality, it is recommended use optimized images that are original and attractive to others.
These types of ads are:
- Single image: Used to distribute a quality image that works as a call to action.
- Carousel: Add up to 5 images that users can scroll back and forth.
- Image player: It also offers the option of uploading up to 5 images, but in this case they are reproduced by themselves. That is to say, it mixes the carousel with a kind of video.
- Video: Ideal for displaying a clip that is no longer than 60 seconds and showing the most important details to users.
Tips to create more effective ads on Facebook and Instagram to get leads on WhatsApp Business
Beyond posting an attractive ad on Facebook and Instagram in order to redirect traffic to the Business version of WhatsApp, it is vital that these contain a distinguishing factor from which it is possible to obtain a greater number of leads.
Here, some recommendations to achieve it:
Use the most managed hashtags in your sector
The power of hashtags on both social networks, it is undoubted. Well, they help to categorize the content to more easily reach potential customers (or people with those interests), this way, your campaign will stand out. Be sure to place more than 3 and avoid exceeding 7 hashtags in the post.
Use high-quality images
In addition to presenting fully optimized images that capture the audience’s attention, it is essential that they reveal high quality in all respects. For that, use square format (1080px X 1080px) instead of rectangular and avoid adding a lot of text on them. You have to take full advantage of this tool to gain visibility and differentiate yourself from your competition.
Repeat the call to action in the text
In addition to including a link to get leads in WhatsApp Business, it is appropriate that you repeat the call to action throughout the text of the post to motivate users of Instagram Y Facebook. For example: “Do not forget to contact us via WhatsApp”, “Contact us to be aware of the offers”, “Enter now”, etc.
Bet on brevity
In this case, less is more. Therefore, it is advisable to be brief and direct in advertisements aimed at the community present on these social networks. Otherwise, the client is likely to get lost among so much information and not be attracted to your post to start a conversation with your brand or company from WhatsApp. That is, you should only publish the most striking points of your promotion.
Encourage participation
Another useful method to capture leads is to promote participation among users. To achieve this, you can do the following: Ask questions of interest, treat a local issue, be social and empathetic, reply to all your followers, add informative content attached to your brand, take into account the schedule, etc.