Getting a good site in web search engines has become the great battle of any web page . Both companies and individuals do their best to satisfy the turn seeker, see Google, complying with a series of requirements that push their online portals in the positioning and thus achieve greater visibility that serves to attract all possible audiences. .
To this end, in addition to doing everything possible for the more known SEO , you can also carry out advertising campaigns that encourage to click or perform actions determined on a web page. In this sense and context is where Google Adwords makes sense . It is a control panel enabled by Google itself to develop campaigns with which to increase traffic on a website getting privileged positions in the search results of certain keywords.
Once this is assimilated, the big question is to know how to create an account in Google Adwords , and this is where this guide that we bring you comes in. We will explain step by step what you have to do not only to create your profile on this portal and enjoy all its tools, but also how is the process of preparing an ad so that, even in less than 20 minutes , you have built it and have it running on the network of networks.
Index:
How to register an account in Google Adwords step by step?
All this, accompanied by certain procedures to enter establishing a payment system, enter for free or even in the fastest side of this system: Adwords Express . Google’s proposal in this advertising sense is quite extensive and accessible, but being part of it in order to take advantage of it is something that requires carrying out a previous process that you will not have doubts about.
Before you start creating the Adwords account, the first thing you need to know is that it is essential to have an email and your own website . However, if you don’t have a website, you can use the Google Adwords Express tool to advertise without any problem. In this post, in principle we will focus on how to create an account in Adwords, although below we explain how to sign up for Adwords Express. Without further delay, let’s get started!
1 – Enter the Google Adwords portal
To get started, you must access the Google Adwords page . Open your trusted web browser and, in the address bar available at the top, type the following URL: https://adwords.google.com . You are already on the Adwords homepage . Now, just click on the green button with the text “ Start now ”.
2 – First data
The first thing that the Adwords form will ask you for is an email address and the website with which you want to mount advertising campaigns on Google . It is important to note that, in case you do not previously have a Google account , writing the email will proceed to create it. If you already have one, use it and you will lighten the process.
Fill in both fields, mark the option you want regarding receiving advice and recommendations and then click on “Continue”.
Now, you will have to login to the Google account system or create the one that corresponds to you if you don’t have one. You just have to do a few simple steps in the first case (write the email and password when requested) or carry out the entire registration procedure in the second.
3 – Start the configuration
It’s time to choose what you want to do with Google Adwords and how you want to do it. You will have before you several options that will be filled in little by little, to the right of each tab we will see a pencil icon in which we will have to click to display more options.
First of all you have to start by establishing the money and / or budget that you are going to pay daily for having the campaign running.
Now you have to choose your target audience , that is, the type of people who are targeting your ads, you can select and filter by location, types of ads (display and / or search) and select the keywords by which your custom ads will appear.
Also, you have to establish an offer that you consider appropriate to be able to attract the as many people as possible and finally write the ad in question >. There are tricks and techniques to attract more people to your website, such as the use of emoticons, product shortage messages, date limits etc. As you write your ad model, you can preview how it would look in real time.
When you have everything, click on “Save and continue” to go to the next and last step.
4 – Set the payment method
It’s time to fill in information about your identity and the payment method that Google will charge for this move in Adwords . Choose the type of account, your tax information, give your name and that of the company, the address of the company, the way you want the payment to be made and the card details.
Make sure you fill in all the fields and check the boxes you need and click on “Finish and create the ad” to finish. Ready! You already have your first advertising campaign on Google through the official Adwords platform, now we just have to monitor our campaigns to see that we can improve and refine.
Open an Adwords account without entering billing information
Although the usual thing to do when creating your profile is that you proceed to prepare the ad and enter the payment method with which to pay it, there is a way to open an Adwords account without having a credit card or entering the data Billing . It is quite simple and, as you will see below, it is done quickly:
- With your web browser open, go to this page . Through it you access the Adwords customer panel.
- Once inside, click on “Register now” to get started.
- On the screen that appears now, you must enter an email address, the name you want to assign to your Google AdWords administrator account and set what you want this profile for with the two options available .
- Next, set by setting the currency type, country and time zone that apply to you. When you have done so, go down and click on “Save and continue.”
- Automatically later, you will have to sign in to your Google account or create one if you didn’t have it previously. Follow the steps on the screen.
- Once this is completed, you will reach the Google Adwords admin panel . From here, you can take a look at all your options without paying anything. Done !.
How can I create an Adwords Express account?
The most traditional way to join the Adwords system is through its long and complex registration panel. However, there is an alternative and much faster route , capable of having your ads running on the network in less than a quarter of an hour. A quick and effective solution that comes with name and surname: Adwords Express.
How do you create an account in it? We explain it to you:
- Through your usual web browser , access the adwords express homepage using this URL: https://www.google.com/adwords/express / .
- Now, click on the button on the left with the text “Start now”.
- After that , you will have to log in to your Google Account or, if you don’t have one, create a new one by clicking on “ Create account ”. The first option is the fastest, although, if you don’t have it, you will have to go through the registration to create it.
- Once you have logged in, you will enter the Adwords Express panel . Click on “ Start ” to move on.
- You have to fill in your business details in the fields that appear, if there is already an associated company to your account and it is the correct one, you just have to confirm it to continue, but click on « Add company «.
- Now set the objective for your ad among the options that exist.
- Configure the parameters indicated to you by following the steps that appear (public, language, company category, services …).
- Then, create your ad with its titles and description to capture the cybernet.
- Add images and logos if you wish with the step next.
- Set a budget.
- Review the data and set the data to make the payment.
- Your ad is already on the air.
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