If you are looking for information about how create an ad campaign on Twitter Ads to grow your brand, this article is ideal for you Because you will know what are the benefits of contracting ads on this social network.
But this is not all you will findWe will also show you the types of ads that exist so you can choose the one that best suits your needs. This will help you quickly meet your goals.
Also, we will show you a guide to launching your first campaign on Twitter. Pay attention if you want to become an expert.
What are the benefits of creating Twitter ad campaigns for businesses?
When you create ad campaigns on Twitter for companies you will have the advantage of being able increase your visibility and so improve the impact of your brand within the social network. This will result in increase the number of followers and generate more traffic to your website. So, you are going to be able create more engagement promoting your brand with very few steps, thus achieving improve the performance of different metrics that are related to cost per click and conversions.
Types of ads on Twitter What are all that can be created?
There are three types of announcements that you can make on Twitter. Which we present below:
- Promoted tweets. They are those publications that you can hire on the platform so that users can see them in the section To explore and inside the tab For you. That is, each time a person enters their account they will see the home screen tweets inside the first or second line. These may contain images and labels with which you can interact. So that, from the promoted tweets it is possible to create trends.
- These types of ads are characterized by having a interface much like organic tweets and they are very useful when you want increase the reach of an account in no time. You must bear in mind that when contracting this service, users can't see more than 4 promoted tweets per day, due to the non-intrusive advertising policies of Twitter.
- The second type of announcement that you can make on Twitter are Promoted Accounts. Through this method you will be able to contract advertising for the social network to promote your entire account. This technique is widely used when you want to increase the number of followers to obtain a larger audience in a short time.
- The operation that this type of promotions has is carried out by means of the suggestions given to the users on the home page. In other words, in your timeline, the prominently promoted accounts that will incentivize you to take action will appear in the upper right part of your screen.
- Finally, there are the Promoted Trends as the third type of Twitter Ads. The way this advertising works is create tags that will become Trending Topic in a certain geographical area. It is ideal to use when you want to impact the audience and increase brand visibility immediately. Its cost is the highest of the promotional methods, making it the least used.
Learn step by step how to launch your first Twitter ad campaign
To launch your first Twitter ad campaign you will have to do these steps:
Set your goals
The first thing you should do is create a social media plan that will help you determine strategies to grow your brand on Twitter. In this way, you will be able to know what stage your business maturity is with respect to the audience. That is, you will have to know if what you are looking for is increase your followers, generate more empathy with your audience or impose the brand to differentiate yourself from your competitors.
Create a business account
You need to set up a Twitter user with a company profile. For this reason, you must upload a profile picture that is consistent with what you want to convey, an address Url of your website and a biography that impacts people who just know you. That is to say, at this stage you will have to design your Website Card, which will be a text that highlights your products and all the information in a tweet.
Select your audience
One of the big mistakes companies make is create ads without clearly selecting which is the audience segmentation to which the campaign is directed. For this reason, you need to focus on the division by followers, you know the user behavior when they use Twitter by means of a mobile phone or a computer and you know what are the specific audiences to which you want to target your campaign.
Set a budget accordingly
Once you know the users to whom you want to target your campaign, you will have to check if the budget you entered in the first step This guide (when you set your goals) is consistent with the type of action you want to take. If there are deviations, you must make decisions to adopt the best action plan.
Choose the type of ad
As we have already mentioned in the previous paragraphs, there are three types of ads that you can hire in Twitter. So you will have to opt for promoted tweets, promoted accounts or promoted trends. You must keep in mind that each one is more effective according to the instance in which you are to make your company grow.
Perform metric analysis
Don't forget that Twitter Ads uses automatic bidding as a system to deliver results in your analytics. For this reason, you will have to know the clicks per links, the conversions and the traffic that you obtained through the campaign. This will help you continue with it, reaffirm some concepts or redesign the entire marketing plan. so that the objective of making grow your brand on Twitter.
Tips for increasing the success of your Twitter ad campaign
To increase the success of your campaign you will have to take into account these tips:
Know well what you want
You must not fall into error that many companies commit and it is start a campaign without having well established what is the objective pursued. For this reason, it is convenient that you know well what the goals for which you want to contract ads in Twitter.
Manage all costs perfectly
Another point that you should keep in mind is to know all the expenses you will have when you hire ads on Twitter. This is a key success factor for understanding the deviations that will be made in the future according to the objective that you have set.
Segment your audience well
When you sign up for ads on Twitter You will have to establish what type of users you want to include in your campaign strategy. It is important that you know the tastes and customs that consumers and potential clients have. At this stage it is essential that you know the hours of increased activity they have to make the bid more effective.
Choose the ad that suits you best
You need to choose the type of Twitter ad that best suits your reality. In other words, you must keep your budget in mind and also what is the objective of your campaign so that you can choose if you want have a sponsored account or promoted tweets. If you can access the hiring of promoted trendsDo not hesitate to do so, as this will give you positive results within twenty-four hours.
Corrects deviations
Its convenient that constantly analyze the analytical metrics offered by Twitter. This will help you to know what is the impact of your actions and how you can correct the deviations that you had according to the marketing plan that you have outlined in the beginning.