Instagram ranks fourth among the most used social networks, which means that its popularity continues to grow. That’s one of the reasons why many people use it to generate money, especially if they have managed to get a good number of followers.
Not only celebrities can earn money using Instagram, anyone can do it, as long as they have a proper strategy, for which an investment of time combined with the monetary is required.
Now the questions remain: In what ways can you monetize the content you upload to Instagram? What advantages does this social network have over others that are similar? What are the requirements you must meet to earn money? These questions are answered in this course. At the end, you will see the different ways that exist to work with this application.
How much money can you earn on Instagram?
Yes you have an account created aimed at a particular audience and you work to make it grow, it is already having an important value that at some point you will be able to take advantage of to promote products. According to the number of followers you have, so will be the profits, since Instagram does not have its own monetization program. Necessary work with advertisers who want to promote their services through your account and according to various studies the price depends on the followers.
For every thousand, the reports indicate that you can earn 2 euros and so it will go up according to the number of people you manage to attract to your profile. As you become popular and gain recognition, your posts increase in value. Today it is known the figure of the micro influencers who manage to captivate the attention of at least five thousand peopleHowever, the goal should be to reach a minimum of 10,000 followers so that the activity is more profitable.
What are the benefits of monetizing content on Instagram?
The Market in digital communities like Instagram is on the rise and has a greater impact on young users, so promotion and sale through them is one of the points that should be exploited.
Among the benefits of using this platform to monetize content are:
- It is given priority to visual content, which gives the opportunity to promote articles related to the brand.
- The function instagram shop, which is an online store, optimizes the process when buying, placing a link to the company’s website.
- The real needs of the clients are known taking into account the reactions to the publications that are made.
- There’s a higher level of interaction and rapprochement between the brand and its public.
Instagram vs TikTok Which is better to monetize content?
Since Instagram reels or short videos appeared, the debate has begun on which of the two social networks is the best to promote content and therefore generate more income. One of the factors to take into account is the audience you intend to reach. On TikTok, the age range of users is between 13 and 24 years old, while on Instagram it ranges from 25 to 34 years old. The largest number of followers is on Instagram, although the Chinese social network is one of the most downloaded in the last two years.
But nevertheless, e-commerce is one of the aspects in which Instagram stands out, so a large part of the investments point there. Likewise, now there is the function of buying reels, another possibility to earn money. In conclusion, TikTok It is more focused on videos and although it has a currency that followers must buy to tip creators, it does not have the Instagram options of post brand ads, tag users, or conduct e-commerce.
Requirements to earn money on Instagram
as you have read, Instagram directly does not pay those who have an accountRather, everything depends on the effort that each person makes to position themselves and make themselves known.
However, the following recommendations may be useful to you:
- Generate quality content: Create a niche and focus on providing information that is useful to your followers.
- Grow your account: the more followers, the better the earnings you will receive.
- Plan your work: get organized and make a schedule of the content you are going to share with your followers.
- Don’t abuse the texts: precision and quality are elements that should not be missing in the writings that you place on Instagram.
- Develop a unique style: the images and filters you use should be attractive and help you create your own identity.
Learn all the ways to earn money on Instagram
There are many ways to work and earn money with Instagram, as it happens with other applications and social networks. Every day thousands of new accounts are opened, which leaves open a wide market that you should know how to make the most of developing a strategy that allows you to effectively reach your followers.
In this course you will find nine ways to earn money that work with Instagram, for which you will need a little time, effort and dedication:
selling followers
There are those who need at all costs that their account grows but with real followers, before that there are people who are dedicated to selling the followers they have on their profiles. It must be said that the payment offered is not much, especially if the movement of the account is low.
In the net there are specialized platforms that are dedicated to putting in contact people who want to sell their account with those who want to buy it. If you no longer have time to upload content and have managed to gain several followers, you have the possibility of finding someone interested in the theme you handle.
Selling sponsored posts
Sponsored content is posts from a brand that pays a certain amount of money to appear on your profile. The cost varies a lot, depending especially on the influence that the owner of the account has and the reach that it could have.
If used correctly they are one of the best ways to earn money. The way to carry them out can be by including images of the person wearing the brand’s clothing, photographs together with some explanatory writing, holding a contest or inviting the audience to tell a real testimony about a certain product.
With affiliate marketing
In this case the account owner promotes a product or service in exchange for a commission according to a sale or some action carried out by their followers in the ad placed. Once it is verified that the purchase was made through this link, the payment is made.
It is used a lot especially when a new product is launched on the market and a wide dissemination is needed to make it known. To activate this function it is necessary to have a wide audience to which to show the publication, otherwise you will not have the possibility of being hired.
With influencer marketing
If you are an influencer in an area where you have developed thousands of followers related to a topic, there are companies that will contact you to get their message through you, payment can be through exchanges for products or a contract for a certain time. The popularity that you have achieved with your stories and opinions will now be rewarded, since the brand will see in your account a new market to penetrate and by placing their ads on your page you will receive economic benefits.
With Instagram Shopping
This is a feature available on Instagram for the purpose of allow e-commerce businesses to have a showcase to promote their products. One of the main advantages is that you can highlight a specific post in the feed and then make tags.
It has the peculiarity that it can be easily highlight the products that are being incorporated. When a follower sees the featured post, they can tap on it and If you want more information, there is a direct link to the website where are the details for the purchase.
Selling your products or services
Aside from e-commerce stores, There are many people who, on a personal level, are making their entrepreneurship known., placing photographs of the products they offer or particular services they can perform. If you don’t have a website, you can manage orders through direct messages or email. Many small craftsmen or artists they have seen on Instagram the perfect platform to make themselves known and also earn money selling the things they do.
Generate traffic for your website
Although Instagram does not allow sharing links in all posts as it does Facebook, in the biography you can put the address of your website and refer to it in the publications so that you improve the number of visitors you have each day. It is a legal and efficient way to generate organic traffic.
Thus, if you have your blog in the Google advertising program, the more visitors who click or see the advertising you will earn money. Don’t take the use of hashtags for granted. since they help the site to be remembered, which improves monetization.
Offer advice
If you have Extensive knowledge in the management and administration of social networks, it’s time to pursue a freelance career as a consultant. Your work will be based on providing guidance and advice in the communication area from a commercial point of view.
There are companies and private clients that require this type of accompaniment in order to improve your relationship with customers and your presence on the networks. Therefore, the advice, strategies and innovations that you can offer them will be very useful to them, as well as being a way to earn money.
sell photographs
For being a social network dedicated to the visual, Instagram is perfect for making a portfolio of the work you have done if you are a photographer. In addition, due to the fact of having copyright on the images taken, you have the possibility of charging for the sale of each one of them.
On the other hand, it opens the door for you to sell photographs to people who show interest in your work. It is one of the best undertakings you can undertake if you have the potential for it and The best thing is that you do not have to pay anything to promote yourself. If you pay attention, there you have nine effective ways to earn money with your Instagram account from home, exploiting your creativity to the fullest and generating content of interest to your audience. Everyone can make a profit, no matter if they are not big influencers.