How to measure and understand the metrics of your podcast audience? step by step guide

Due to the exponential increase in the popularity of podcasts, these have become an incredible method of disseminating informationfor which it is necessary to have publication and promotion strategies in order to reach as many people as possible.

It is at this point that the KPIs come in, o Podcast performance stats, which function as parameters for measuring the success of a dissemination strategy and the impact of a podcast itself.

In the next few paragraphs, We will teach you everything you need to know, access and analyze the statistics of your podcast on various platforms.in addition to some useful tips to improve their audience.

Why is it important to know the audience of my podcast?

The podcast creation and streaming is becoming increasingly popular among users of major audio streaming platforms, which is why there are more and more content creators focusing on this growing medium of communication.

It is for this reason that, for podcast creators, KPIs are a very important factor to take into account when promoting your content, since they can use them to generate strategies that improve the dissemination of their content. The reason for the success of many Podcasters is that they use the information provided by their podcast performance metrics. to generate detailed content creation structures, in order to increase your reach and expand your audience

Learn how to access your podcast metrics

There is a large number of platforms through which you can publish your podcastso, although the analysis of the metrics itself does not differ between platformsthere are different methods to access these metrics depending on which hosting service you are using.

Let’s look at some of the most important:

At iVoox.com

It is a popular audio platform that allows you to upload, share, listen and download audio of any kind, from podcast to radio shows and audiobooks. In the same way as any podcast platform, growth depends largely on managing statistics.

Which you can access by following these steps:

• Enter the Ivoox website through https://www.ivoox.com/
• Login to your profile clicking on your namee, at the top of the screen.
• Go to the option called “Private zone”.
• Open the tab labeled “My stats”.
• Select the metric you want to know. You can select global statistics, or focus on analysis of the number of each episode individually.

on spotify

Spotify is by far the most used podcast and music streaming platform in the world, so it is one of the best ways to publish your content.

To access metrics and analyze the performance of your podcast, follow the steps below:

• Log in to your Spotify account on its official website www.spotify.com
• Go into Podcaster Spotify through this link https://podcasters.spotify.com/
• You’ll find a panel on the right that will display all the episodes that you have shared.
• Click on the episode what you want to analyze.

In Youtube

The podcasts made on YouTube are one of the most popular ways to get into the world of podcasting which, although it is predominated by platforms such as Spotify either Apple podcasthas a great popularity thanks to the massive traffic of Youtube.

If you want to access the statistics of your episodes on this platform, follow these steps:

• Sign in to your YouTube account and click on your profile picture.
• Select the option “YouTubeStudio” in the dropdown menu.
• Select the option “Analytics” in the toolbar on the left.
• Access the different statistics that this window offers you by clicking on the different tabs.

Discover how to analyze the most important metrics of your podcast

There are a large number of factors that can be used as a basis to measure the general behavior of a podcast in a period, through which you can also determine the impact that the podcast has had in general.

Among the most relevant KPIs to determine the success of your podcast, we find those described below.

monthly views

It is the number of times the episodes of your podcast have been played by other users. It is one of the most important metrics to determine the growth of your podcast in a period of 28 days.

While it is one of the most important stats, can be relatively inaccurate for podcast progress measurement, since a user can make more than one reproduction of each episode. To avoid this type of failure, it is necessary to combine the monthly reproductions with the monthly listenerswhich will give you a better idea of ​​the growth of your podcast over time.

monthly downloads

The downloads a podcast has had over a period of timeis one of the most important metrics you can analyzesince it allows you to measure the impact of the podcast after being published.

Through this statistic, you will be able to determine the average audience size of your podcast and compare it with other statistics, such as the results of previous months or the download results of the competition. Each download represents a unique file, which is archived under an IP address that cannot be replicated, and While it doesn’t give an exact measure of the size of a podcast’s audience, it does give a pretty good idea.

monthly comments

Monthly comments are a very important metric to measure the interaction of listeners with your podcast, these can be measured in total, separated by episodes, to determine the impact of each episode for a month. It is one of the basic KPIs to measure the volume of the audience and the general impact of each episode, since, on most platforms, the comment count is sectioned by episodes for a more precise measurement.

The importance of comments for the growth of your podcast lies in the fact that, before each episode, comments are visible in such a way that they function as a sort of preview of each episode made by listeners, which can positively or negatively impact the podcast.

Dissemination in social networks

Each episode you produce for your podcast has the potential to be shared directly on social networks from your hosting platform. Social broadcast metrics are one of the most important KPIs because they allow you to measure the willingness of listeners to interact with your podcast. Dissemination on social networks is also a great way to engage and connect with your fan base outside of the podcast platformand to expand it to reach new listeners.

Despite its importance, it is one of the most difficult metrics to determine, since most streaming platforms do not provide these numbers. However, there are plenty of podcast analytics services out there that allow you to track the social spread of your show.

new subscribers

Maintain a subscriber count for a period is crucial in determining the reception of your podcast by listenersin addition to this KPIs it can be an indicator of behaviors of your listener base.

By comparing the number of new subscribers with other statistics, it is possible to determine situations such as the number of users who listened to your podcast but did not subscribe. If this metric is high, this can give you an idea of ​​the number of new people your podcast reaches. It is also an essential metric to determine the success of the marketing strategy applied to your podcast, measuring the number of new subscribers that has arrived since said strategy began to be implemented.

Best episodes every month

While most of the KPIs apply to the podcast as a whole, examine individual metrics for each episode it’s a critical step in getting a more holistic view of your podcast’s performance.

Analyze individually the numbers of each episode, and compare them with those of the next, will allow you to see the increase in value of the content of each episode over time. Also, by watching the best episodes, you can get key clues about the themes and actions that attract the attention of the public. Certain popular streaming platforms with Apple podcast either Google Podcast They have the function of showing individual metrics for each episode, greatly facilitating the task of analyzing this KPI.

Tips to increase the audience of your podcast

The implementation of strategies is crucial to improve the reach of your podcast and make sure it reaches as many people as possible. For it you should know how the search engines of most podcast hosting platforms workin order to optimize your values ​​so that your episodes gain visibility.

The best tips we can give you to increase the audience of your podcast are the following:

Add value to the content you offer

Most of the success or failure of your podcast is closely tied to the content you produce. Regardless of the genre and the topics that are covered in your podcast, you must make sure that it is of interest to your listeners. Currently, reporting alone is not enough to stand out from the competition. It is necessary to analyze and add value to the content in order to capture your audience and build loyalty with it, to wait for the next episode of your podcast.

Use attractive titles and keywords

It is a very important step, since the title is the first thing that potential new listeners will see, and it is the way in which your program will be located in the search engine of the hosting platform that you use. Make sure it is a catchy title, attractive to the potential listener and that it is related to the content covered in the audio, enter keywords that improve your positioning and make sure that it generates curiosity to whoever reads it.

Pay attention to the comments

Comments are one of the most useful tools when it comes to increasing the audience of a podcast, since, in many cases, includes invaluable feedback from the target audience and casual listeners. In the early stages of growing a podcast, The comments can include suggestions and ideas that you can take into account to direct the program in the direction that most attracts the public, so it’s a good idea to check the comment box for each episode.

Be consistent in posting every episode

No matter how interesting your podcast content is, lack of consistency is a very powerful deterrent to listenerswhich can quickly lose interest when seeing that the episode grid is not updated regularly.

While there are many factors that determine how often you’ll be able to upload new episodes, it is important to determine and make public an update schedule for your podcast and stick to itso listeners stay engaged with your content and know when to expect the next installment of your show.

Invite interesting people to participate

As you already know, podcasts are a means of communication that can cover very varied topics, but a common factor is that all of them, to a greater or lesser extent, include conversationsso it’s always a good idea to have people to bounce ideas off of during the show.

It’s a great idea to invite people who are well-versed in your podcast’s main topic or related topics to offer different points of view on them. In cases where your podcast does not have a defined theme, anyone with whom you can strike up an interesting and enjoyable conversation is a good guest to improve your audience.