Measure performance of the actions that are executed in Instagram It is not a simple task. Therefore, determining the success of strategy campaigns becomes difficult if technological tools are not used.
For this there is the native function "Instagram analytics". Which will allow you to measure different aspects that are related to the impact and scope of your actions on the audience.
If you want to know how this tool is used, you should continue reading this post. Also, We will explain other aspects of the function and how you can get more results with other third-party platforms.
What Instagram tools can we use to measure the results of my campaigns?
Companies and influencers require appropriate tools to measure the success of their social media campaigns.. Part of their job is to see how helpful the decisions they have made to get a reaction from the followers new and old. To achieve this, Instagram places a series of tools known as "Instagram analytics".
Which will allow you to study statistics related to your campaign. You will see the number of followers who began to follow you, those who abandoned, how many interactions you had in a certain period, more active hours and days of your followers and other items.
It is important to use these tools because they will help you to improve the purpose of your stories and publications. You should not forget that Instagram is interested in companies having successful campaigns on their social network, because they make it more successful and popular. Therefore, they will help you in any way they can so that you have benefits.
Why is it always important to monitor the data and results of your campaigns?
As we mentioned before, the data and results of the different campaigns that you tell Instagram They will be measured by means of different indicators that will help you know if the actions you have taken are correct. This you can know through the impact that the number of followers and interactions that have been created will have. Therefore, it is necessary to constantly monitor the data in order to understand the tastes that your audience and in this way compare them with your actions.
That is to say, With these results you will know if you should modify any of your messages, continue to maintain them or change design styles to help you create positive feelings in followers. By this we mean that the deviation control stage and the execution of new strategies is one of the most important in the content marketing process.
Learn step by step how to use the Instagram analytics tool
When you request Instagram that your account is from business, you are counting on the possibility of accessing the tool "Instagram analytics". This is one of the most complete functions to know the measurements of interactions, content and followers on the social network.
We will show you below the steps that you must perform to efficiently use this important element of statistical analysis:
Access Instagram analytics in your account
As we told you before, the first thing you will have to do is register your account as a business user. Then, you must access it to start using the analytics. Once you've entered, go to your profile pressing your photograph and click on it 3 horizontal lines icon, which represents the options menu. Next, you will have to click on the function Insights so you can access the tool Instagram analytics. This has a tab audience, content and activity.
Meet the Audience tool
In this section you will be able to know the data of your followers and other aspects related to them. The size of each bar of the histogram indicates the proportion that each type of user participates according to their category.
These classifications are as follows:
- Location. You will be able to know which geographical area the majority of your followers are from. Also, you are going to divide this variable into cities or countries.
- Age range. You will be able to know in what age range the majority of your followers. Additionally, you can divide it into men, women or if you prefer you can analyze all of them at the same time.
- Gender. You will have the option to see if the people who follow you are mostly men or women.
- With this information you will know what is the time range in which your followers are reviewing your profile more frequently. You can divide this into hours or days.
Study the function Activity
In this tab of the tool Instagram analytics, you will be able to know different aspects about the activity of your account and how the users with your content. The main thing you will find is the total number of interactions, divided in turn into days.
At the bottom you will be able to see the following statistics with their respective measurements:
- Visits to profile.
- Clicks from URLs to websites.
Then you can find the section Discovery. In this section you will be able to know when your site has become more popular, what is the scope of accounts you have had and the impressions in each case. This variable is studied under the unit of time measurement of days to be able to compare the measurements homogeneously.
Analyze the Content tool
In this section, you will be able to divide all the measurements and interactions, being these divided between publications in your account, stories and promotions. A great advantage of this section, is that you can organize the content to know it under different characteristics. This will help you better understand what type of content is the best and why it has been more successful than another.
List of the most important KPIs to measure the performance of my campaigns and strategies on Instagram
To know the success of your campaigns on Instagram it is important to use the measurement of the Keys Performance Indicators (KPI), which can be translated as Key Performance Indicators. Know what are the KPI Most importantly, it will allow you to measure the performance of your campaigns more accurately.
We will show you below what are the indicators that you will have to focus on:
Number of followers
Follower count should always be the first gauge that your campaigns or strategies are being successful. As more people start follow youThe more interesting your account has become for different users. This will help you to be best positioned by Instagram algorithm so that you become the best accounts that deal with a certain topic.
Interactions or likes
Once you know the number of followers, It is important that you analyze likes as one of the biggest indicators. The interactions of users with your post mean that you are generating positive empathy in them, so they get used to "They like you". Therefore, with this you will realize that not only do they go through your profile and follow another topic, but are interested in content.
Comments
Your users' comments on your account posts are undoubtedly a great indicator that your brand is succeeding or not. The goal you must pursue is for those comments to be positive towards your brand. Therefore, always try to answer some to generate more interest from users in having more interactions in the future.
The best external tools to measure the results of my Instagram campaigns
Although the analytical function of Instagram is very useful, many users prefer to use additional tools to analyze the scope of results of advertising campaigns. Some of these provide you with more in-depth content, with detailed studies of different elements of your bells.
Let's see below what are the best third-party tools to measure results in campaigns on a social network:
Agorapulse.com
This platform that allows you perform an analysis of accounts of several social networks at the same time. In other words, it also works on Twitter, LinkedIn, YouTube and Facebook. You will be able to manage profiles, create scheduled content, place automatic comments in response and many more functions. It has free and other paid tools with which you can save time and obtain much more complete reports.
Hootsuite.com
With this tool you will be able manage Instagram or other networks at the same time, since it has a specialized platform for this task. It has the option of carry out advertising campaigns and schedule posts.
In addition, you will have the possibility to upload CSV and create block publications without forgetting anything, because you will have the automatic actions function available. You can measure the results in all your campaigns seeking to improve the impact of your account thanks to the complete report that will be delivered in different types of format. It has a free version and one paid license that will allow you to access more complete reports.
Buffer.com
Buffer allows you a deep and detailed analysis of all the actions you take in the different social networks of your company, especially in Instagram. Having the option that offers you to perform this task at the same time. It is important for this that all publications are made through the tool so that it can efficiently measure interactions. It only has a paid version, but you will have 14 days free for you to evaluate it.