When you start an Internet business, the most difficult thing is to position yourself in the first places, obtain remarkable visibility and attract customers . Since, given the development of technology that is always constantly increasing, there is a lot of competition whatever the sector you are dedicated to. However, Google has made available to small, medium and large companies, a paid advertising service that is commonly known as Google AdWords or currently Google Ads .
In this sense, this advertising service allows all businesses and brands to advertise on the Google search engine and also on their advertising networks . Which brings incredible benefits because it is one of the search engines with more users worldwide. Indeed, it should be noted that when using Google Ads, Google itself will take care of transforming you into a benchmark in your sector , by giving the answers indicated to your potential customers and thus, It is your company that meets your requirements .
In addition, it allows you to attract thousands of customers and geographically segment the distribution of your ad (globally, by country, region or city) and also gives you the most Optimal tools to measure every step of the campaign . For this and much more, businesses want to place advertising on Google and thus, make themselves known in the best way but if you are one of them and you still do not know how to achieve it , then we detail the steps to take to hire advertising on Google . Highlighting additionally, other aspects of relevance that you should know about it.
Index:
Steps to hire advertising on Google and appear on the first page of results
First of all, it is appropriate to note using Google’s advertising assistance , it is not just about paying the search engine for it and now . On the contrary, you must follow a series of steps, to ensure that the advertising campaign fits perfectly with your wishes or requirements.
Therefore, we indicate the step by step to execute once you decide to bet on using the advertising offered by the famous search engine :
Create an account in Google Ads (Before Adwords)
Once you decide to use the advertising provided by Google, you must be very clear about the main objectives for which you are going to create such an account . In various cases, people are not clear about the purpose of their advertising campaign and take the test to create this account, which is a serious mistake . Since, if you don’t know what you really want to achieve with your Ads campaign, you will hardly achieve a clear and advantageous goal .
In this regard, organize yourself well in this regard and if you have several purposes in mind, it is recommended that you list them in order of priority , so that you can adjust the service around it and work for achieving these ends. What can be to give an output to a specific product, gain fame and so that users know more about brands and their reasons for undertaking or do so to generate traffic, etc.
On the other hand, Google Ads uses some concepts that may be unknown to many users. Among these, we specify the “ MCC ” and “ ID Number.” In order to make you feel more familiar with the platform, we indicate the concepts of each one :
- MCC : This is an administrator account that the company provides to Google Ads Agencies professionals, to manage several accounts from the same location.
- ID number : This is the number that identifies each Google Ads account, that is, a unique number that distinguishes each campaign. Which is also used to link your Google account with other web services and therefore, it is essential when you require support from Google itself.
Once the above is recommended and clarified, we let you know the steps to take to create your own Google Ads account :
- To start, go to “ ads.google.com “. Where a window will open with the title “ Grow your company with Google Ads ”.
- If you are not logged in to Google or do not have an account you will see two fields where you are asked for your email address and the URL of your website specifically. In general, it is recommended to use an email that is a product of Google itself, that is, a Gmail for this. So, if you don’t have one, it is necessary that before this you create a Gmail account to enter it here.
- At this point, two options will appear for accept or not , receive personalized notifications and advice to improve the performance of your ads. To which, you must choose one of them and commonly, it is advised to click on “No” to avoid future spams and not be in need of deleting many messages constantly.
- Then, click on the “ Continue ” button to access the existing Google account or create a new one.
- In case you have a Google account (like Gmail), just enter your address and the password indicated and then click on “ Sign in ”.
- Now, in case you don’t have an account or if you have one but want to use a different one to enter the advertising service, press the“ Create an account ” that is located at the bottom of the window. There, they tell you all the instructions to follow to finally, confirm your new Google account .
- * Once you have accessed your profile, go to the top right where there is a button that says “ Start now ” click on it.
- You will have 4 options to choose from, select the one closest to your final goals:
- Receive more phone calls
- Receive more visits in the physical establishment
- Get more sales or subscriptions on the site
- Are you an expert user Google Ads?
Define an initial budget
After specifying your Gmail account and your website, the platform will show you a new window where you have to configure “your first campaign” . To do this, let’s start by defining an initial budget which is one of the four options contained in this section.
Thus, we indicate that the budget is based on the investment you make daily in the campaign . As you can see, the first position is entitled “ Set your daily budget ” and when you click on that choice, you will be asked to determine how much you want or you can invest on average per day >. Where they also tell you that I only pay when a user clicks on your ad .
Well, to place what you want to invest, you just have to choose the currency from the drop-down menu (in this case we use the euro) and next, indicate the daily amount You should keep in mind that the minimum investment is 0.02 euros ; If you want to increase this amount later, you can modify it without any inconvenience ( this should be adjusted as the campaign evolves ).
Now, what cannot be changed in any way is the currency you once set . Finally, click on the “ Save ” button and with this, you will have already established your initial budget.
Bid for the most relevant keywords for your business
While it is true, keywords on any website are estimated as a completely essential aspect to attract customers and position themselves in the first places.
That is, it is one of the most used and beneficial strategies to become a renowned business within your sector in the online world.
In the case of Google Ads , this service also centers its advertising campaigns around several aspects that are important and among them, of course are the keywords . Therefore, you will be asked to indicate and type the words by which you want your ads to be displayed when a user places them in the search engine.
This, allows you to specify up to 15 and 20 words , with which you must be very specific and if possible, carry out a study to select the most appropriate that fit the purpose of the advertising you are paying for (in addition, must be adjusted to your budget and requirement ). Once this is done, click on “ Save “.
Thus, it is valuable that you consider negative match keywords , for example “what is it” or “what is it for”. Because they may be the reason why your ad does not appear when people type them in the search engine and thus, only produce unnecessary clicks that only generate costs.
Next, you must set your bid which refers to the maximum you are willing to cancel by clicking on your ad. There, you can see two options; In the first one, they tell you “ AdWords automatically sets your bids to get as many clicks as possible without exceeding the budget ” but as you know, this service does not have the same vision as you regarding the objectives of your business.
On the contrary, you do know what you want to achieve through your ads and know perfectly the criteria that best suits your company around billing. That is why, we advise you to opt for the second option , where you can set your bids manually . Which is also specified in the currency indicated above (in this case the euro). When copying the quantity you want, just click on « Save «.
Measure and optimize your ad to get more visits or customers
Another possibility offered by this Google service to its customers is to optimize each of your ads in order to generate more visits, attract customers potential and loyalty consumers. Well, this is the “ Text ad ” section that contains several fields to adjust the ad .
Thus, we see first of all the option “ Landing page ” which, of course, is the link of the page that shows all the content and where all the people who access the ad will go. Also, it is better known as “ Landing page ” and when copying it, you should be very careful to put the final valid URL .
At the bottom of the aforementioned option, we find some fields in which you must include several details of the specific announcement . First, you must indicate the title that accepts up to 25 characters , then enter the visible URL which is the one shown at the bottom of the ad title ( It is green).
Now, details a description of the same ad that is based on two lines with 35 characters . Finally, copy the ad text where you generally must include a description and call to action or relevant words that highlight what your company does. Once you have done all this, simply click on the “ Save ” button.
What types of advertising does Google offer us? h2>
The advertisements offered by Google , allow you to reach customers of total quality that in no way you could attract using SEO tactics and various tools. Therefore, it is a great solution to use this service that even if it is paid, brings numerous benefits for your brand .
Given this, it is extremely essential to know and know in detail, the types of advertising that usually guarantees the service of the famous technology company and with which, you can be more clear about what which implies each of its modalities, which can be executed from them and which goes best with the objectives that you have set in your company .
Here are the types of advertising that are most used today:
Search network
This is the most commonly used mode to show an ad from any company and the one that marked the start of Google Ads . Thus, is responsible for displaying text ads on the search results page when anyone enters and performs any type of search there.
In this way, the search network mode is based on selecting the words with which you want your business to be announced to the target audience and after this, you must pay each once a consumer clicks on that ad . This price is indicated when setting a bid.
As for its advantages, one of them is that text publications are fully adapted to all devices , be it a computer, mobile phone or Tablet and with it, it optimizes your way of visualize them, with respect to the form and its functionalities. In addition, has numerous benefits for those who want to position a product or service that responds to the needs of users and from this, achieve greater visibility.
YouTube
Thanks to the unification of Google Ads with YouTube , you can enter a platform with great visual impact on the world and in the easiest way. Which means that this guy publishes and includes your advertising on videos that are shown directly on the famous social streaming network .
In this sense, you can ensure numerous advantages, thanks to YouTube being one of the most used platforms today . Taking this into account, its wide range of segmentation and the variety of formats.
If you decide to use this type of ad, you must pay each time a user sees the ad for the right time , that is, do not stop it. In most cases, it is used to produce visibility of new brands, products or services .
Remarketing
Another advertising system of the technology company is remarketing , so you can “ chase ” to users who visit your website and thus, show fully personalized ads to each one of them , depending on your preferences and every time you browse within the Google Display network.
This mode is used to reinforce the image of the company and re-impact each of the users who have visited you at the time and so far, they do not decide to acquire your products or services.
Google Ads remarketing is used mostly to display products that have already been visited on your website and finally convince consumers to buy them through messages and tips that are insistent. But, it is important to do it very subtly , otherwise the buyer will get tired of an excess insistence.
Gmail
This is an alternative to advertise in multiple Gmail account inboxes . Therefore, the advertisements are displayed in a message format received in the promotions tray of the email.
The main objective is to impact specific users and thus attract their attention by simply having their Gmail address . So it is considered one of the simplest options.
Once you decide to use this mode, you only have to pay to advertise when each user clicks on the subject of the message to proceed to open it and at that point, there will also be a banner prepared for yourself and that you can link to your website, so that redirects the consumer directly to your website .
Among its advantages, it is distinguished that has DoubleClick to carry out advanced advertising that large accounts want.
Shopping
Basically, this mode is responsible for displaying much more complete ads based on specific products and displayed on the same Google browser results page. What can be translated into that allows to add images, more detailed features of the article or service, its price , among others.
This, manages to attract users more quickly and easily , since they check your offer in the same place, without having to access another website at first.
The most common, is to make use of this type of ads when you aim to visually monopolize part of the results page , since the ads are completely striking (especially for images) . Also, simplifies the purchase decision phase of most people and guarantees many more sales .
Display network
It is estimated as the option with greater variety , because Google puts at your disposal its complete catalog of websites and platforms, including mobile applications that are attached to Google’s platforms. With which, you can display your business through various types of ads , be they text, videos or banners. It also allows you to select with total ease, where to appear based on various criteria , whether by location, themes, context, among others.
If you want to use this modality, you can choose between paying for each click obtained or paying for every thousand impressions of your advertisements . What is used to achieve brand visibility , thanks to the great coverage of the Google Display network and also allows you to put your imagination back with the multiple formats you have at hand.