When you decided to use Instagram As a means of disseminating your company, you will need to convert your profile in a business account. With this you will access benefits that you could not have with a personal account.
In a content marketing strategy it is very useful to use Instagram to reach people. This is because you will have very clear metrics to analyze.
For you to have guaranteed success, you are going to have to perfectly handle the functions offered by this social network. If you want to know how it's done, pay attention and continue reading this post.
What are the benefits of having a business account on Instagram?
Have a commercial account on Instagram will generate important benefits that you can take advantage of to increase your income or knowledge about your company. For example, the algorithm that the digital platform uses favors those accounts that were verified as commercial.You will also have access to detailed statistics for each story you upload. In this way you will be able to know, number of clicks, data of the people who were interested in your stories and tips to publish better.
Also, you will have more functions to add links and information about your company in each story you upload. This will help you have a greater reach, more knowledge from the people your publication reaches and also having more attractive designs.
By last, Instagram allows you to promote your posts by tagging the products or services you provide much more easily. With all this you will get to know the organizational culture of your business venture, quickly improve the metrics and better understand your target market.
Types of commercial Instagram accounts What exist and how are they different?
On Instagram you can open two types of business accounts, which we will explain below:
Content creator account
When you open one Create an Instagram account with a profile private person, but you can change it to a “content creator” or influencer account to achieve economic results in an easier way. You will have much more specific functions to obtain detailed information about your audience. For example, you will have the option to choose the tool "Hear now" and see the number of followers and "Unfollows" that you had in a certain period.
This will help you to analyze what the community likes the most. You will also have functions to indicate what your activity is in a much more precise way. In other words, you can choose between a chef, a merchant or any other activity. But this is not all, You will have greater filters that will help you decide whether or not you want to receive direct messages of your followers.
Company account
The company account will be related to a Facebook profile that you have opened as an entrepreneur or as a website. In this way, the posts you make will be synced automatically on both platforms and they may include elements that will help users to know data and carry out actions through links that you can include. The metrics you will have to use will help you study the analytical behavior of the scope of the stories in relation to users.
Learn how to transform your personal Instagram account into a commercial one
The first thing you will have to do is create an account as a personal user on Instagram. For this, you must open from your mobile app and choose if you want to do it through your Facebook profile, through an email or phone number.
When you have the account activated, you must follow these steps to convert it into a commercial profile:
- At the bottom right of your screen you will find a photo of your profile in miniature. Click on it to access your account.
- Next, head over to the menu represented by three horizontal lines.
- Choose the option "Setting".
- Search "Bill" and click on it.
- Select the option "Change to professional account" and then choose if you want a company profile or content creator.
In case you need to have an account that don't be commercial, you must follow the same steps and choose the option "Change to a personal account".